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Comedic Communication: Developing User-centered Humor Design | Interactive 2011 | SXSW

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Published on Jun 8, 2011

Reaching communities usually doesn't include building an app or a Web site but creating a more tangible experience—And, inspiring those who are long lost to apathy to even consider taking part in this experience is the first and most difficult step. Designers often end up using stereotypical and common forms of serious, logical argument in communicating pertinent issues. But many designers have failed to acknowledge a common tool as one of the most powerful rhetorical strategies for use in their work: humor. Neglecting humor's potential eliminates the chance of mastering a method of communication that has an unlimited usage scope because of its cultural role and human value. There exists a need for humor to become better understood in user-centered design, both in use and in evaluation. This panel will explore ways of communicating complex issues in a non-intimidating fashion. Discussions would provide advocacy organizations or individuals with new and more effective methods for deeper poignant messaging. The hope in furthering awareness of humor research in design is to significantly add to the area of design for social change using strong emotional approaches. As Mark Twain said, "The secret source of humor is not joy but sorrow."
Presenters
Adam Frucci, Baratunde Thurston, Chelsey Delaney, Lisa Cohen

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