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Smarter Planet: Best Buy uses to understand the voice of the customer

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Uploaded on Apr 12, 2011

http://ibm.co/1f3V83k
"On a smarter planet, big data & analytics helps to leverage customer insight to generate new opportunities and business growth. John Thompson, Senior Vice President and General Manager, Best Buy.com talks about how the IBM Big Data and Analytics solution helps understand the voice of the customer. The Solution enabled the company to accelerate report generation speeds by 90 percent or more, from weeks to minutes, helping marketers develop and execute campaigns faster.

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