 What would you do for something you love? What would you do for your family? Your pets? Your beloved team? Your candy? Your candy? In Brazil, halls is not a cough drop. It's a candy. And in 2011, Kraft removed the green grape-flavored halls from the market. Soon afterwards, the social networks were clamoring. Everyone was asking for the return of the product. Kraft Foods brought back the green grape-flavor and decided to immortalize these loving fans with a statue made out of the material they valued the most, halls green grape. The three consumers who were most active in the fight for the return of the product received busts made by specialized artists. The work took over 20 days and more than 5,000 pieces of the candy were used. Once production was complete, three masterpieces had been created. The works of art were put on display in one of the busiest subway stations in São Paulo. And why not vote for a fourth fan through the social networks? In order to attract even more consumers to the product's page and promote engagement, a video was produced calling on fans to choose a fourth person to receive this honor. Using a Facebook application, users were challenged to prove why they were deserving of such an honor. The results were so successful that Kraft decided to run an unprecedented internal marketing action. One more statue, please! In total, five halls green grape statues were made. The action reverberated strongly on the social networks, generating word of mouth and spontaneous media for the brand. What might have been merely a piece of news for the trade turned into a story that was picked up by TV news and the largest newspapers and magazines in the country. A story that was listed twice by advertising age among the best of 2011, the year's 10 most killer pieces of creative and the 10 best social media campaigns of the year. In the first month alone, halls green grape sales were 318% higher than expected and contributed to a 22% increase in Kraft's revenues in 2011, proof that fashion, when true, has no limits.