 Live from Midtown Manhattan, the Cube's live coverage of Big Data NYC, a Silicon Angle Wikibon production made possible by Hortonworks. We do Hadoop. And when does this go? Hadoop made invincible. And now your co-hosts John Furrier and Dave Vellante. Okay we're back here live in New York City for Big Data NYC. We're covering Big Data Week, Stratoconference, Hadoop World. This is the Cube, our flag ship program. This is our news break. This is brought to you by Hortonworks and Windisco. Thank you guys very much for your underwriting and support for our independent editorial. We are outside at a cross-street from the Hilton at the Warwick Hotel live in New York City. I'm John Furrier, Dave Vellante and Jeff Kelly. Let's get right into the news guys. A lot of big news happening here at the event, Big Data NYC. Let's go into it Jeff. What's the big news at Big Data NYC? Well as you say John, there's a lot of announcements, many announcements as they're often are at the show at Stratoconference. So I guess the biggest announcement this morning anyway was Cloudera announcing version 5 of CDH their Hadoop platform. Earlier last week actually we saw Hortonworks make a similar announcement around HDP 2.0, the Hortonworks data platform, their Hadoop platform and framework. So we're also seeing stories around certainly the idea of bringing analytics and BI to more users as it relates to Big Data. So we're seeing announcements from Platfora, SizeSense, ClearStoryData, basically kind of launching this week. We're seeing other news from Revolution Analytics which is interesting. Talking about bringing R to Hadoop and Big Data, you know, revolution or I should say R really not designed to scale so that's one of the challenges they're trying to overcome. Similarly they're SAS, they're competitor doing the same. And then of course we've got an announcement from Pivotal announcing some partnerships with actually some competitors which we've seen Pivotal do a few times now. They've announced partnerships with Hortonworks and Cloudera. You know, Abhi Mena was on earlier, we're talking to Abhi about he was saying as an app developer, I've done all that. I don't need those platforms. I don't need to develop on top of all these horizontal platforms which is interesting. Now a lot of people do. A lot of people don't have the maybe the skill sets needed to do that. Right well I think if you've got the skills and the team that they've got over at Trusada and Abhi's expertise, you know, he doesn't need that. But I think that there is a need to bring self-service style analytics and business intelligence on top of Big Data platforms to the enterprise. But he's right. It means a horizontal platform and it still needs some focus if you really want to get value out of something like that. It's a big reason why there are no Big Data apps. I mean there are, I said no, but there aren't as many as many thought there were going to be. Now talk about the pivotal news. You're talking about the ecosystem. I know they had an announcement as well with Hortonworks and Cloudera, because they're not competitors, Hortonworks and Cloudera around spring. So talk about pivotal. What you're seeing there, I mean they had a big event last night. Essentially you got, you know, using the EMC and VMware, Largesse to bring in, you know, financial clients. They've got relationships that they can leverage. Although my understanding was there's no EMC branding last night. It was all pivotal. It was all pivotal, but I think you can clearly see the influence of EMC bringing in those relationships. As you say, EMC's got relationships with all the big Wall Street firms, you know, all the big retailers, all the big banks. And clearly they're going to leverage that, those relationships to basically turn people onto pivotal. But the other thing with pivotal that I think is critical to their success is really remaining open to the ecosystem. They've taken some knocks for not being, at least on the Hadoop side, 100% open source. But the reality is to do what pivotal wants to do, to build this platform as a service for big data applications, you've got to be open to different, to competitors. And to their credit, they've done deals with IBM and SoftLayer. Now we see Cloudera and Hortonworks. So they're true to their word so far. I like what I see out of pivotal. They are moving in the right direction. Awesome. Jeff Kelly, thanks for coming in. We're here live we're at the Warwick Hotel right across the street from the Hilton right on 6th Ave. This is theCUBE. We'll be right back with our next guest.