 What are promoted listings and why do I need to know about them? Today we're going to cover what promoted listings are, how they can benefit you if used right. Whether you're aware of them or have no idea, there are a lot of things to learn from this video. So stay tuned to the end and expand your understanding to improve your sales. So let's begin. What are promoted listings? eBay promoted listings is a paid advertising platform that allows sellers to promote their listings to more buyers. When a seller creates a promoted listings campaign, their listings can appear in more prominent placements on the eBay website, such as higher in search results and on product pages. Sellers only pay when a buyer clicks on their promoted listing and buys it. Promoted listings can be a very effective way to increase sales and visibility on eBay. However, it is important to use it wisely. Sellers should carefully select the listings they want to promote and they should monitor their performance closely to make sure they are getting a good return on their investment. So what are the benefits of using promoted listings? Well, there's increased visibility. Promoted listings can appear in more prominent places on the eBay website, which can help them get seen by more buyers. Increase sales. By increasing visibility, promoted listings can help sellers increase their sales. Control over the budget and bids. Sellers can set their own budget and bids for their promoted listings campaigns, which gives them control over how much they spend. Detailed reporting. eBay provides detailed reporting on promoted listing campaigns, so sellers can track their performance and make adjustments as needed. So there are three types of campaigns. You have standard campaigns, automated campaigns and promoted listings advanced. So we'll cover these in a bit more detail. So let's take standard campaigns. Promoted listing standard is a simple and cost effective way to promote your eBay listings. It's available to above standard and top rated sellers with enough account activity. With promoted listing standards, you can choose to promote your listings in search results on product pages and in other eBay placements. You only pay when the buyer clicks on your product and buys and you can set your own budget. Promoted listing standard is a great way to get started with eBay advertising. It's easy to use and could be very effective in increasing visibility and sales. There's automated campaigns. Now with promoted listing automated campaigns, it's a new feature from eBay that allows sellers to automate their promoted listing campaigns, which means sellers can set the rules to determine which listings are promoted and what add rates. eBay will automatically manage the campaign for you. Promoted listing automated is a great way for sellers to save time and effort and to ensure that their promoted listing campaigns are always running effectively. It is also a good option for sellers who are new to promoted listings as it can help them get started quickly and easily. Promoted listings advanced. Now with this one, it's the most powerful, customizable, promoted listing campaign available on eBay. It gives sellers the most control over their campaigns, including targeting, bidding and reporting. With promoted listing campaigns, they can be used to promote listings in search results on product pages and on other eBay placements. Sellers can target their ads to specific buyers based on their search terms, browsing history and other factors. Sellers can also set custom bids for their ads and track their performance in detail. Promoted listings advanced is a good option for sellers who are serious about increasing their visibility and sales on eBay. It is also a good option for sellers who have experience with eBay advertising. So let's cover some tips for success. When choosing which listings to promote, you should consider the following factors. Profitability. Choosing listings that are profitable means that you can make a good profit on each sale. This will help you ensure that you are getting a good return on your investment in promoted listings. Competition. Choosing listings that are competitive, meaning that they are in a high demand and have a relatively few sellers. This will help you get your listings seen by more buyers. Complimentary products. Choosing listings that are complementary to each other, meaning that buyers are likely to purchase multiple listings from you. This can help you increase your average order value. Seasonality. Choosing listings that are in season, meaning that they are in high demand at the current time. Feedback. Choosing listings that have positive feedback from previous buyers. This will help you increase buyer confidence and encourage them to click on your listings. In addition to the above factors, you may also want to consider the following. New listings. You may want to promote new listings to help them get more visibility. Slow moving listings. You may want to promote slow moving listings to help them sell more quickly. Unique listings. You may want to promote unique listings that are not available from other sellers. High value listings. These listings that can help you increase your average order value. You can experiment with different listings and budgets to see what works best for your business. You can also use eBase Promoted Listings tools to help you choose the right listings to promote. Experiment with different settings. Monitor your performance closely and make adjustments as needed. Use advanced features to target your ads to the right buyers. So in conclusion, the key benefits of using Promoted Listings on eBay are increased visibility. Promoted Listings can help your listings get seen by more buyers by placing them in more prominent placements on the eBay website. Increased Sales. By increasing visibility, Promoted Listings can help you to increase your sales. Control over the budget and bids. You can set your own budget and bid for Promoted Listing campaigns which gives you control over how much you spend and how much profit margin you have remaining. Detailed Reporting. eBay provides detailed reporting on Promoted Listing campaigns so you can track your performance and make adjustments as needed. In addition to these general benefits, Promoted Listings can also offer the following benefits. Save time and effort. Promoted Listings automated can automatically manage your Promoted Listing campaigns for you so you save time and focus on other aspects of your business. Ensure efficiency. Promoted Listings automated uses eBay's data and algorithms to ensure that your campaigns are always running efficiently. Get started quickly and easily. Promoted Listings automated is a good option for sellers who are new to Promoted Listings as it can help them get started quickly and easily. More control and targeting options. Promoted Listings advanced gives you the most control over your campaigns including targeting, bidding and reporting. You can also target your apps to specific buyers based on their search terms, browsing history and other factors. Overall Promoted Listings is a powerful tool that can help eBay sellers to increase visibility, sales and efficiency. If you have any questions about Promoted Listings drop it in the comments below and I'll be happy to answer. I hope this gives you a good starting point for your Promoted Listings journey. Good luck.