 Most people use paid ads completely wrong. See once you generate a lead it's called a cold lead if you get it from paid ads. Some people come in and they're hot buyers and they're ready to buy right now and you close those sales. But then ads stop being profitable and you think ads must not work. But really 97% of the market is not ready to buy from you right now. Either because it's not the right timing or they don't trust you or they don't believe you. And so if you don't have a nurture process in place organic marketing to build a relationship just like you might date a woman before marrying her. If you don't have that in place you're wasting most of your money on ads. 95% of your budget is going to wasted leads that could convert later if only you nurture them. So you don't have to build an organic machine and have 200,000 followers and have a big business. But you have to build an organic machine that nurtures those leads you are bringing in through the top of the funnel. However you do that through partnerships, paid ads or otherwise. Fold outbound. So if you want to learn how to build that nurturing machine go ahead and click through. Check out the WFACE CEO training where we show you how to be a CEO not self-employed.