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Digital Download: GM pulls Facebook Ads, Engagio socail media manager

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Published on May 16, 2012

General Motors is reportedly ending its advertising campaign on Facebook after deciding that the ad campaign did not significantly impact potential buyers. The reports that Facebook is losing the $10 million dollar account, and, word that Facebook's IPO is falling short of expectations, came simultaneously.

A new tool called Engagio aims to help users manage communications across social media sites in one place. The site is organized like an email inbox and users can reply, share, and Like messages from within the site. Engagio works with Facebook, Twitter, Google Plus and other social media sites.

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