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Microsoft Dynamics CRM supports Tourism Ireland's social strategy

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Published on May 31, 2013

Tourism Ireland is the publically-funded organization responsible for marketing the island of Ireland overseas. Working together ]with their social media channels, Microsoft Dynamics CRM helps to give the organization a deeper look at their customers and allows Tourism Ireland to bring a personalized experience to prospective visitors to the Emerald Isle. "Technology allows us to bring a lot of these experiences to life." Microsoft Dynamics CRM has helped them build a single customer data base that is quickly accessible by their staff allowing them to easily customize their marketing communications.

Learn more at: http://www.microsoft.com/CRM

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