Webinar: Introduction to Augmented Reality





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Published on Apr 4, 2014

Webinar: Introduction to Augmented Reality
March 21, 2014 11 AM EDT
Duration: one hour

Augmented Reality uses a variety of technologies to combine pre-defined and digitally-stored information assets with physical world objects in an end user's proximity. By detecting user context and focus of attention, Augmented Reality experiences deliver highly personalized services that inform, educate and engage the user.

Augmented Reality experiences are already used in many B2C marketing scenarios and to enrich games. As the technology matures, consumer and enterprise uses for AR are expanding rapidly.

In this presentation, we describe the AR components and how AR experiences are designed, published and delivered. You will discover how, by blending the physical and virtual worlds, AR fills special needs and offers opportunities to increase efficiency and reduce operational risk.

What is AR?
When and where did AR begin?
Why is AR increasing in importance today?
What are the building blocks of AR-enabled systems?
What are the AR ecosystem segments?
How are AR experiences designed, published and delivered?
How to get started with mobile AR?
Speaker: Christine Perey, PEREY Research & Consulting and the AR for Enterprise Alliance

For more on AR visit: http://bit.ly/NdBBEy
For AR events visit: http://bit.ly/1lC5QEp

The IEEE Standards Association (IEEE-SA) is a leading consensus building organization that nurtures, develops and advances global technologies, through IEEE. We bring together a broad range of individuals and organizations from a wide range of technical and geographic points of origin to facilitate standards development and standards related collaboration. With collaborative thought leaders in more than 160 countries, we promote innovation, enable the creation and expansion of international markets and help protect health and public safety. Collectively, our work drives the functionality, capabilities and interoperability of a wide range of products and services that transform the way people live, work and communicate.

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