 Hey guys, welcome to Thursday Thursday the 11th of March. I want to make sure you can hear me Do me a favor and post in that chat section if you can hear my audio. I would greatly appreciate it I'm waiting for it to come up live on my screen right here And we'll be talking about websites today. So if you got any questions about websites, this is your session But if you got other questions, too About making money online, I will certainly address those And I'll talk about those too. So don't worry about that. You will sip your wake up my throat How's everybody doing today? Put some comments there in that chat section. Let me know how you do them What's going on? What's shaking in your part of the woods? This is gonna be a really easy session today, and I also posted in there. Let me see if it's still there Yeah The first comment in there today If you click on it It's a video I did and it will show you how to build a website in under 30 minutes Which is crazy, right? 30 minutes to a website, you know, you hear people working for days and all that now It's not gonna be you know a 200 page website or anything like that, but it certainly can Help you out. So yeah, let me Got everything working now the question is big question is Do you even need a work website? Generally what people do is they say well I'm gonna go find this product and then I'm gonna build this huge website around this product or these products and I'm gonna get it up and running and then I'm gonna start selling and Now I tell you that's probably the worst thing you can do Literally is the worst thing you can do because let me ask you this question. What if You spend all this time you build this great website that looks beautiful You get everything set up and you spend hours and hours and days and weeks on it And it's beautiful and then you put your products in there and nobody buys your products now what? Now what? I will tell you the best way to go about this if you want to sell products online is to get cartra Cartra you'll find in the description You'll find a link for it at the end of this training today And what cartra will allow you to do is build a page or two Around the product and try to sell that product now when you get a product that sells Then you go build a website, but why go build a website and do all that work and have all that effort put in And you don't even have something to sell. I mean that's kind of crazy, right now I'm not saying don't build a website But I'm just saying don't put all your efforts Into building this big old website with all this stuff going on and all this flash and And glitter and all this stuff and you don't even have something sells you need to test your products That's why I tell everybody you got to get cartra Because if you get cartra you can actually test out your products in there and see if they work out And we do this all the time. I mean I'll have a you know product or a thing that I want to sell And I just do it through cartra as a matter of fact a lot of the products that I do sell I never build a website for a lot of the courses. I have are like that or The website is very minimal or it's no website at all It's just the URL and I'll direct that back to cartra where all my sales pages are so that's another way of going about it because I Think it's a really daunting task for most people To build a website. I mean it takes a lot of effort to do that Not that you can't do that, but man, you got to test your products out first Have you guys tested some products out? I mean, what have you done to test out these products? What have you tried out first? That's what I suggest you doing and see with something like cartra You can actually Try out, you know 10 products 20 products 30 products and you can just duplicate the pages in there And people people don't know I mean they are in a website if they go to cartra They're not at the website, but you can't actually put the website in cartra too, but they don't know They just know that they're on a page. That's it And you know all the website is is a page all cartra is is a page so You can actually you know put your your product on a page Okay, how that product for sale on a sales page And then if you want to have links go in someplace else you can certainly do that Now the other thing you can do which is kind of cool is if you start out with cartra, okay? You start building out some pages in cartra You can actually take the code for cartra and put it into WordPress and it will be on your website It's just a little tiny short code. I mean like really short Anybody can do this you just go into the HTML of your WordPress website And if you watch that video that I posted in the chat section, you'll see how to do a lot of this stuff James says didn't get a notice today had a hard time getting on today's live stream You know what James? I had a hard time getting one today's live stream when I go live I go to this I guess it's like YouTube studio thing where I can actually see myself on the screen And it wasn't showing me on the screen, but it was showing me that I could go live So I just click the button and then all of a sudden I did appear on there Which is good because now I can't see myself So let me get back over to OBS here so I can and it's weird because there's like a 10 or 15 second lag time between the time that I actually go live and I actually see it on the screen So if I'm looking at the live screen inside YouTube studio It's this lag and it's not it messes with my head But if I go to OBS, which is my streaming software It's live and I can actually see myself talking live. So that's good. Oh one thing I didn't do. Oh my gosh I didn't do this. I forgot to ask you to subscribe If you have not subscribed, please do so click that button below If it's red that means you haven't subscribed. It's a big warning to you You need to click on it and turn it gray Once it turns gray, there's gonna be a bell next to it You need to ring the bell you need to turn on all bell notifications So you're notified every single time I go live So how many of you guys Actually have a website. Have you built a website? Have you worked on a website? You know websites Are all across the gamut now and I tell you a lot of people get sucked in To the ease of some of the websites like Wix and I'm gonna I'm gonna pick on Wix for a second If you go with Wix guys, you are gonna be so limited as to what you can do And I know it's easy to build a website Let's say in GoDaddy, you know GoDaddy has like a website builder or Wix has a website builder the problem with that is on down the road, you're really really limited as to what you can do and And hopefully your business is gonna grow or we know it's gonna grow if you work hard on it And if you can't change it, you're gonna have to rebuild that entire website someplace else That's why I suggest to you to go the cart route first Where you build a couple pages and market your products and then build a website In the website, I would recommend is WordPress. I mean WordPress is the largest Platform of websites anywhere in the world now. Why is that important? It's important because any additions you want to add to it any add-ons, you know any plug-ins They're called plug-ins things that make the website do stuff Are gonna be available now the other upside to that is if you ever have trouble with your website You know, there's millions of people that can help you with the WordPress website. They understand it. They know it If you get some off-brand, you know plug-and-play type website thing that's easy for you to build But it just isn't gonna be able to do much. You're gonna have a really hard time down the road So I will tell you, you know, I would go with WordPress now There's an exception to that if you need a really high level type of website. I mean one that Does some really high-end stuff. You'd want to go with something like Magento. I have Magento Magento is for survival K food and Magento we use Because it has a whole bunch of different things that WordPress can't do. So for example I have people who come to my website who are retail customers who buy products. Okay, that makes sense But I also have Vendors who are selling our products, you know, and then they need to log into our website Put in an order for a customer and they're gonna get different pricing because they pay wholesale Because they're one of my retailers. That's a whole different animal. Okay, you can't do that on WordPress. That's not possible But on Magento it is now The downside to that is that most people don't need Magento if you're just selling products online Directly to the buyer. You don't need it But the problem is with Magento, it's super high level. Okay, it's really really high level And I can't do a lot of stuff in there So I have to hire people to do stuff like right now We're changing the skin of our Magento site and we're moving it to another platform The 2.0 whatever it was 1.9 or whatever it is. We have to do that And doing so I had to hire somebody now I've got to pay them thousands of dollars to actually, you know redesign that site on the latest iteration of Magento and every few years that happens But it's the only sites. Oh, excuse me It's the only platform that I can do that in so that's something I have to do But you as an individual if you're starting out I recommend cartra cartra cartra cartra I tell you guys over and over again, and you want to use my link Because if you use my cartra link First off you can you can just click on the link and you can see all the things it does It's going to be an email provider for you. It's going to be a membership portal for you. It's going to be sales pages It's going to be texting. I mean anything that you want to do to market your business You can do in Cartra. We just added the texting thing, which I think is pretty cool Probably should text you guys and let you know what I'm going live to but I don't want to text too much So we start with everything in Cartra And also when you use my link you can try it out for a dollar. Okay, so if you do decide you want to get Cartra I think it's a dollar for 14 days So it's pretty cheap and you can get in there and look around and see if it's for you see if it works out I can't I can't find anything that's better than Cartra at this point, you know and building a web page, you know in WordPress is going to be a little bit more difficult. It's not hard. I mean there's templates there You can just fill them out and you can have a WordPress website pretty easily But that's that's if you've got a little bit of experience I do recommend you going back to that video I posted in the chat section there Because excuse me that video will show you how to build a WordPress website in under 30 minutes under 30 minutes, okay Now I want to get to Some of the things that I see people doing They will say that things don't work. Okay, and here's what I mean by that They go get a product that everybody else is selling they try to go sell it and it doesn't work What they define is not working is that they're not getting Revenue in that is greater than what they're spending. That's how they define. It's not working Now the problem with that in the way, you know people describe it as not working is that It's them. I mean, it's them. That's the problem Because if that product is selling in the market other people are selling that product in the market and they're successful at it And you try to sell that product and you're not successful at it What is the common denominator the common denominator is you people don't want to hear that they don't want to hear that It's them, but that's not a bad thing. It's just that you've got to adjust what you're doing You got to see how their marketing you got to see what funnels they have set up You got to see what emails they have set up you got to see what ads they have set up You've got to investigate. You got to spend a little time. It's not you know, a lot of people don't want to have to learn all this stuff They said well, I just want to pay somebody to do all that. I don't want to learn all that There's no way you're going to be able to pay people to build a business for you. Okay, let me repeat that There's no way You're gonna be able to pay people to build a business for you because if that was the case Everybody with a little bit of money could just hire some people and have them build them a business Okay, the people that will help you that you can hire are going to need direction as to what you tell them to do period they need direction, okay, and It's like if somebody knows how to do every single part of a business from starting it to doing emails to sales pages To funnels to sequences and all that why in the world do they go out and work for you? They wouldn't is the answer so the people you hire probably know one part of something You know, maybe you go hire somebody and they know how to build a website and that's great You know you give you got to give them all the information you gotta give them all the products But they know how to build a website and that's great, but that's all they know That's all they know Let's say you go hire somebody who knows how to write emails It's great. They know how to write emails But they don't have a list They don't have a market products They just know how to write emails and you can go hire them to write you some emails, okay But the problem is if they were really good at finding products and writing emails and they had a list and could market to them Why in the world would they just be writing emails for you? The answer is they wouldn't they would not so understand when you hire people They're basically going under your direction Okay, you're gonna say hey I want the website to have this information and these products and blah blah and then they're gonna build a website You can you can tell them I want you know four emails to go out of a period of three days and this is the sequence I want and they can write some emails for you, but they can't run a business if they could Why would they be writing emails for you? Why would they build any websites? They wouldn't is the answer? Mike Roberts is in there. What's going on Mike good to see you there today Um, so, you know put your comments in that chat section. Have you had experience with this? Have you done this before have you tried to build a website? And you also need to stop and think about what is the purpose of your website? What is it? Is it informational? Is it to sell products? Is it to market? You know if it's to market a product, you don't need a website You don't need one all you need is cartra and you can go ahead and market You can start doing that um if you're Or really you can do almost anything in cartra. Um, but you know it's nice to have a website But you can do almost anything in cartra. I will tell you that Do you use pop-ups and timers on sales pages? Yes and no, um sometimes I do James. Um, I've just started putting some timers inside of emails Which is kind of cool. Uh, I just found that I could do that and that's kind of cool. I like that Um I like to use pop-ups Exit pop-ups if somebody's leaving a page, but you've got to be really careful If i'm running ads on YouTube or facebook or something like that you're not allowed to have pop-ups And they will actually cancel your account if you have a pop-up So any pages that I have a pop-up on I can't use is a page for ad Because they won't allow it. They just allow it Now A useless pop-up is join our email list. Okay, don't do that Yeah, we'll talk about pop-ups for a second. I see a lot of people they'll put a pop-up This is they're click here to join our email list. Who the heck wants to be on an email list today? Raise your hand. Raise your hand. Wait. I can't see your hand. Oh wait. I can't see your arms Nobody wants to be on the email list today. They just don't they just don't So if you have a pop-up it's got to actually give somebody something of value So a pop-up could be you know enter your name and email and get 20 off your first order Okay, you know, I would do that. It'll reveal a code and I could use that code and get 20 off my first order It could be to download a pdf. It could be to get free access to something It could just be a reminder. It could say wait. Don't leave this page the sale ends today You know, it could just be something like that where they don't have to opt in or do anything They just x out of that pop up and they go back and you know place their order So the answer is yes The way timers work Is is by either ip address or they work by a particular date So if I have a timer at the top of the page and I say, okay, I want this timer to work until What's what's what's today's date? The 11th. All right. I want this timer to work to the 14th. So the 14th of march. I want the timer To zero out Now once I've decided I want that timer to zero out on the 14th at midnight What do I want that page to do? So in cartra, I can say I want that page to redirect Now that page may redirect to another page. It said this offer has expired and let people know it's expired I could set it to where nothing happens. You know, the timer just goes to zero if I want Another thing I can do is set it based on ip address So I can say this is going to be a three-day timer and I want to base it on ip address Now, why would I want to do that? Let's say I have an ongoing funnel Where I'm sending people to it and you joined it on monday and I wanted to run through thursday for you Okay, but then somebody else joins it on thursday and I wanted to run through it was a saturday for them Well, then I would set it up for ip address because what it does is it starts the timer Based on the ip address of the computer or the phone that's accessing it. Okay, so that's pretty cool technology But you can do that in cartra. It's it's something you could do so that everybody has A different expiration date based on when they first saw the page as soon as they first see the page That's when it's going to start it Now what messes this up? Well, let's say they have a computer at home And every every internet access has a different ip address. Okay internet provider address So you're going to have an ip address at the house So if I go down to say starbucks and I access that same page again It's going to start the timer all over again because that's a different ip address I'm on their internet. Okay, if I go on their internet or if I go to work or whatever So every time I go someplace else It's going to start the timer over and it won't work So you got to decide, you know, what's more important to you Tyler Moore Has a great WordPress tutorials on youtube. Thanks James. I appreciate that So guys if you want to look at more tutorials, you can do that or you can look at mine Which I put in the chat section there. Where is that at? I put it right here Let me just put this in here again I could copy it, but it's not letting me copy that kind of thing It's it's the first comment in there guys if you want to check it out It is a link to how to build a WordPress website in 30 minutes So that is kind of an overview of how you do this stuff Like I say for the most of you, you don't you don't need a WordPress website You don't need any website until you get a product that sells Unless it's an informational one now if you want to do an informational one about your business Or about you personally your branding that type of thing. Yeah, go ahead and do a website simple Do VPNs have any effect on an IP address? Yes VPNs is a virtual Proxy and network and what it's going to do is it's going to erase the IP address So if I'm using a VPN IP addresses aren't recorded So, you know that timer won't work basically It's not going to work at all because it doesn't have that that IP address to pull from So when you use a vpm it masks that And the reason people use VPNs Basically are because they they want to mask it. So like if I'm in let's say California and I want to watch Netflix. That's fine If I use a VPN and I say I'm now in Japan And use a Japanese IP address over there all of a sudden It's going to and I take I take back what I said it will it will register But if you keep switching it it'll change your timer So it will register depending on the country you're in But if I if I decide I want to be in Japan on my VPN, but I'm sitting in California It's going to show me different shows on Netflix Kind of interesting, you know Because your your access to the internet is based on what your IP address is and where you are in the world So if you want to watch different shows you just log in in different parts of the world That's what a VPN does So it gives you a different IP address So yeah, technically that pop-up would work, but it's going to work on whatever IP address If you keep switching your IP address, it's going to keep starting that timer over and over again Mike Roberts says I'm struggling with getting images into my Shopify website If I try stock images it rejects because of formatting I have tried to use images from aliexpress, but they won't upload either That's weird because actually if you are If you're using something like Oberlo, let me put this in here Oberlo Oberlo Look that up Mike Oberlo Oberlo will actually import the product and the images right into Shopify You don't have to do this. You don't have to do this manually As a matter of fact, if you're logged into Oberlo and your Shopify store and aliexpress You can just click on a product and click import and it'll import the product the description all the images everything in there So I'm not not quite sure what issue you're having there, but I would suggest Oberlo Oberlo is the import software for Shopify that they recommend if you're using aliexpress So if you're not using Oberlo and put that in there Mike, are you using Oberlo or not? I'd be curious about that because I know it works and you can do it in seconds I mean, I could literally pick a hundred products from aliexpress and click one button and they all import I mean, it's really that easy So now the only drawback to that and I'm gonna I'm getting off a little bit of a tangent The only drawback to that is the descriptions that Are in aliexpress are really pretty awful And and they're awful because they're written by somebody whose first language is not english Okay, so you're importing their poor grammar So you're gonna have to go back in and probably add more information to it You're gonna have to change some of the grammar in there It will have to be altered If it was as easy as just importing products to your site and importing their descriptions, everybody would do it And you can do that, but you're gonna have to fix a lot of that stuff Mike Roberts dropbox talking about having a clipboard photos for slideshow I really like right dropbox. I use it every single day Now dropbox is a great place if you don't want to crowd your computer with a bunch of files Yesterday I did four tutorials for my new course digital course designer And I uploaded them all to dropbox so I could get them off my computer Today I will actually put them into Cartra and I'm building out all those modules. So that's that's something that I love dropbox if you're talking about that It's great. I've had dropbox since Wow I would say 2011 something like that. It's probably about 10 years. I've had dropbox I do have the paid version Because I have so many files in there is so much in there But another cool thing about dropbox like my video editor. I don't send him any videos at all I upload them to dropbox and then I share I click on share and get the url and then when he all he's got just click on the url And he can download that video from dropbox, which is pretty cool stuff So that way I don't have to send any files and it saves a ton of time by doing that So yeah, I definitely use that. Um, I hope I hope this is helping you guys on websites You know, some of you who probably thought you wanted a website Probably don't need one Not yet Like I say if you want to brand something for your personal brand Information about your company you got a restaurant something like that. Yeah, it makes sense But if you're trying to test out some products, please don't build a website These don't build a website because you're going to spend, you know hours or days or weeks or months Working on a website that you may not need because maybe that product doesn't work out for you for one reason or another You don't want to build a whole Website around a product and that's the one more other thing I want to leave you with today too Is a company is not a product Please be aware of this a company is not a product a product is something a company sells A company has to stand for something Um, survival cave food is and the tagline is helping families prepare. All right So when I help families prepare I can help them prepare by you know selling them a membership to my survival Uh membership I can help them by selling them canned meats I can help them by selling, you know, uh credit card knife or something like that But if the product is not the business, okay And one product does not make a business. Okay, don't think that one product will make a business You're going to have to have multiple products like, you know, we sell canned meat and that is technically a product But we have 14 and a half ounce We have 28 hours. We have beef. We have chicken. We have turkey. We have ground beef We have pork So we have all those different meats and in those different size cans and then then when you take those then we have combinations We've got you know mixed cases where you can get six of one six of another or three three three Or whatever you want to do So that we've taken what is a singular idea of a product, which is a canned meat and made it into multiple products too How often do you work on content for your website? Love that line product is not a company Well content for my website depends on which website On survival cave food not as much as I should But on Jrfisher.com, you know videos get uploaded every single day. So new content goes there every single day Now it is the videos that come from youtube that go over there, but they also go to twitter But content is something you got to create every single day And as a matter of fact saturday training, I believe it is is how to create engaging content So if you've had a hard time and you're struggling with well, what do I do? I mean everybody's telling me to do this engaging content. How do I do it? Saturday's training would be really good for you to watch because it will show you how to do that Content comes in many forms. It can be blogs. It can be audios. It can be pdf downloads It can be courses. It can be videos live like what i'm doing now. It can be recorded videos like what I did yesterday Yesterday, I recorded 12 videos. It was a long day. I think I was going stir crazy in the office yesterday It's a long time to actually do that So yeah, so do you need a website? That's the first question you want to ask yourself If you do need one go to that top comment that I pinned in there I think I pinned it first comment in the chat section there And there's a video you can watch and how to build a WordPress website in 30 minutes. It's that easy But it's not going to be a real detailed one. No, no, you're not going to have 40 plugins in there and all that kind of stuff But I would say if it's just a product that you're marketing Use cartra and try it out first build a couple pages, you know, they've got templates in there And you can try out some of those templates Paul's is looking forward to saturday. Thank you so much paul and put your comments in there guys Does this make sense to you about websites? Do you understand what i'm saying? Do you understand and I I didn't want to walk you through step by step building a website on here because that's It's boring. I mean it's boring But that web that video that I did post the first comment in the chat section If you click on that You can watch that video on how to build a website now if you're watching this after I went live What you want to do is click show chat It's off to the right You're going to want to click show the chat and that way you can scroll up to that and click on that video And actually watch that video very helpful very simple for you to do very easy for you to go through How do you create an email list without a website? You could just use the page in cartra. You don't need a website So, you know, you can have them opt in for a free download. You can have them opt in to watch something You can have them opt in to give them a discount code and you can do all that in cartra You don't need a website for that. Just don't You can have a blog you can actually put a blog on cartra if you want you could write one I mean it's a little bit cumbersome to do it, but you could certainly do it there. You could send them to that blog Now what you can do in cartra is you can assign a url To cartra so it looks like they're at a website So I could I could take, you know jrfisher and assign it to cartra So when they type in jrfisher.com it actually goes to my cartra account But it seems like they're on a website. So you can actually do that. You can add URLs I think we have five different Five or six different websites that go into cartra right now That are different things like courses and just different stuff that I have going on So you can do that without having to build a website and once again If you use wordpress, you're going to either have to start from scratch or use a template that they have in there Not that that's bad, but I understand if you use cartra you can just grab a page and just make one page You don't have to make 20 pages. You don't have to make your menus. You don't have to make all those links and categories And all that so you don't have to do it. So that's the cool thing about it In the future, can you go over the changes you did to your current sales videos you split testing Which videos are you talking about paul? Are you talking about sorrel cake food? You're talking about jr. Fisher And I will tell you I'll give you a real simple overview In cartra you can split test This is sales videos I don't really split testing as I look at this. I don't really split this a sales video I'll split test emails and I'll split test sales pages But when you do a split test guys, it's really important. This is super important. You got to hear me on this Only change one thing Only change one thing. Here's why if you change more than one thing So let's say I've got two sales pages And I've got a title at the top and then I've got you know a picture and then I've got you know a description Okay, so title picture description if I change title and picture On page two How do I know it was the title to change things for the picture? I don't I don't so what you have to do if you're going to do a split test is change one item Run your test make your decision. So if I have two pages And page two I changed the title on it I run 100 people through it 200 people through a thousand everyone do and I determined that Page two does twice as good as page one Then I go with page two and then I split test it again And maybe this time I changed the image And maybe I changed the image of split test two and it doesn't do as well So I killed that one and I stay with the one I'm at and then I try another image And then once I've got that optimized where I think I like it, then maybe I'll change some of the uh Text at the bottom when I'm selling it. So that's basically how split tests are done Same thing with emails. The only thing you want to change is one component. So I generally on emails want to just change the uh subject line Because that's where you get people to click. Okay And then later on if I want to change something in the body of the email I can do that once I've determined what my subject line is optimized at And how often should you do this? You should you do it forever I mean forever. You got to keep changing things up jr. Fish your sales video I thought you said you did 11 changes to it might have been copy you were talking about Yeah, I'm not sure which sales video you're talking about. I've got a lot of sales videos Paul You know, I've got ones for ecom road for web cache academy for digital cache academy for facebook ads university I've got a those are those are my bsl visual Video sales letters. Um, so it could be any one of those that you're talking about I'm just not sure which one you are talking about. Uh, so yeah, I got that going on All right guys, I've got a meeting I'm going to go to on YouTube ads today So I'm working my youtube ads. I got to get over there work on those and get those things optimized They're not doing what I want right now. So I gotta I gotta improve that I really appreciate you guys being here today Put your comments in the chat section if you like today's session Don't forget to share this video with somebody else that could be useful for them. Don't forget to subscribe. Don't forget to Ring the bell turn on all bell notifications So you're notified every single time that I upload a video or I go live and james I don't know why they didn't notify you that's really bad We need we need to call youtube and say hey you guys messing with james You got an issue with james? Hey, I got his back. Okay Okay, guys, I really appreciate being here. Uh, if you're not watching this live, don't worry about the chat You can put your um comments in the comment section. I do come back and answer those I love having uh your comments in there. I really do appreciate it I thank you guys so much for being here today, and I'll see you tomorrow and saturday Check out with the subject batteries. You got to go to my channel and see what tomorrow is. Okay But if you've got a question about anything making money online feel free a lot of people did that today I really appreciate your comments. Feel free to ask those questions in the comment section I really do appreciate getting those comments. Thank you so much, and I will see you tomorrow