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Published on Jul 25, 2012
The Sorted Mouse returns to star in Shrink, the second part of the Think, Shrink, Grow trilogy for Sorted. In this spot the Mouse takes his debt detector into the home of Mr Suburbia and tracks down quite a collection of various different kinds of debt.
The commercials have been created for the Commission for Financial Literacy and Retirement Income by GSL Network (Doublefish being the creative team). The production was a collaboration between 8com (Director Luke Shanahan) and Yukfoo Animation. The campaign is designed to help NZers look at how to make the most of their money.
Yukfoo's Alan Dickson said "The mouse really comes into his own in this spot. He's not one to hide his frustration when faced with dumb debt, but he also knows how to praise sensible investing as well. We love how the mouse has developed over the last few years and look forward to presenting the entire Sorted campaign to the public over the next few months."