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Twenty Ten In Africa (not THE OFFICIAL FIFA WORLD CUP SONG) - but better :-)

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Published on Jun 8, 2010

VIDEO of a song to celebrate the 2010 World Cup in Africa. e-mail: hello@SongsFromAbove.com (c)2010, Songs From Above, LLC (ASCAP). I wrote a world cup song. I wrote it because when I was growing up, my country was about to explode into civil strife when Roger Milla jogged onto the football pitches in Italia (in June of 1990) and forever changed the world. For me, football and the World Cup have literally been life-saving. So I had a deep sense of gratitude when I learned that the Cup was coming to Africa. As a songwriter and record producer I decided to do what I could to 'give back' to football. When I began to write the song (in 2008, though the first draft was in 2002) I didn't even know what theme song would be used for the cup, and being a 'nobody' really in the music industry, I felt it would be pointless trying to get my song to be the theme song. Then I heard about Shakira singing the theme song. I didn't feel that was too fair, because since this is Africa's first time ever to host the games, it would be best if African artists were announcing the games -- which is what in effect, the theme song does. After that week in April 2010 (when news outlets first broke the story about a backlash to Shakira being chosen as singer for the theme song), I decided to promote my song more, to be a worthy alternative, or a co-theme song. So I spent my money (A LOT OF MY OWN MONEY) and also asked friends from across the globe (Persians, Africans, Asians, South Americans, North Americans, Europeans, etc.) for help. With the support, prayers, donations in kind and in cash, and lots of email forwarding that we got in response to our request, we put together "Twenty Ten in Africa (a world cup song)". I would like you to support this song -- send it to your local press to talk/write about it; send it to radio DJs to play it. I believe that by this song gaining enough popularity (and by international news channels and programs beginning to tell our story), there will be great opportunity for this song to be seriously considered to be one of the songs to announce the historic World Cup in South Africa. I also feel that it will be great for all those involved in this song to begin to establish solid careers -- which will in turn help Africa even more after the games are done. I feel this is so because a lot of the team I worked with on this song (artists, musicians, engineers, photographers, promoters) have very positive music/work, and are very talented up and comers who have been giving assistance to charitable causes from their little earnings in the past. I believe that sufficient exposure through this song, will allow these artists to now begin to reach larger audiences with their work, and hence they will be able to spread their positive messages even further. For me, the writer/producer, this will allow me and my company to do what we set out to do in the first place (even evident in our name: Songs From Above) -- which is to create songs, and then use those songs to generate funds, and then use those funds to buy the world a little more love (through extensive work to help kids and families). I believe the same is not true for the Shakira song -- because Shakira is already a very, very established artist. By her being the artist to perform the theme song for a World Cup of this historic magnitude -- the first time ever that the games are in Africa -- doesn't really offer much 'new' to the world. Sports (and the World Cup) are about the what ifs, and the occasional glorious story of the underdog. We wrote this song to celebrate Africa's coming of age 'underdog' story -- let's get a theme song that packs that same energy. I believe "Twenty Ten" is it. Help us however you can.

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