 Okay, good afternoon everyone, first small little question, how many people here do product marketing, brand marketing, most of us here in some form or the other, excellent. So this was also a sort of a small exercise and you know since it's post lunch that the session has started and tea is going to be on the other side of my presentation. One quick exercise, I'm going to count till 3 and all that you need to do is raise any one of your hands up in the sky, right. You're going to have to use that particular exercise throughout the presentation at certain parts and you know I thought it will sort of get the energy up like you know Abhishek was talking about. So if I can and if you all can cooperate it will be great, I'm sure Sholay's Thakur is not in the room here. So all of us will have a couple of hands already there. So any one hand you can happily raise, so I'm just going to count till 3 and you'll see how you're going to use that very actively. You know I'm not here to teach anything, I'm here to learn, I'm here to share. So you know let's do this quickly, 1, 2, 3, okay that's great, that's great, excellent. So I'm not going to do this again but I'll give you a cue, you know there are some questions that are coming up and I think with a room full of knowledgeable people it's best to you know sort of exchange knowledge than try and pour it out, right. So I'm really here to learn. So I think everybody probably knows E equal to MC square, right is does anybody need me to sort of talk about it a little? So nobody's going to say yes to that, that's the research finding, right. So okay so quickly you know Einstein worked very hard to establish this many, many moons ago and what it has given us is you know how energy gets unlocked, so M is the mass, E is the symbol for energy and C is the velocity, squared velocity of light. So 1 milligram, 1 milliliter of water can actually release 20,000 times the power of you know TNT, right if you actually harness that energy, right. So that's one thing that he pointed out. So we have a humble thing to present today, if E is equal to MC square does anyone want to guess what E square is, guess not, okay. So let me proceed, am I pressing the right thing, do I go right arrow, left arrow, right one. Alright so I have kept the presentation very short, I have 10 minutes, I value your time so I am going to run through some stuff, so the objective is very simple you know we know that it's a simple equation that has actually seeded you know the thought of how nuclear energy can be you know released, harnessed and that's why we have big things happening around us. So what we are going to do is really look at what does E square unlock, right for all of us sitting here we are marketeers, so that's the first clue for us. What is the flow of the presentation today, like I promised there are 3 answer hints to the E square, what is E square going to unlock and that's why you are going to use the arm raising exercise, there are 3 options in research if you have open ended questions you know we can take the whole day, right. So we just kept 3 very simple things that you have to choose from so you know we will sort of ask how many agree with A, B and C and we will have our answer hopefully. And of course you know if I am providing hints then the answer has to follow so very quickly you know we will share the answer with you on what E square really stands for. Then we have you know the enabler which is the AV about the service or the product that we have you know built and of course we took the liberty of sort of using our technology since it collects how consumers feel what goes on in their head in real time, some of the prior sessions we have actually collected you know brain waves and we have got it ready in the dashboard. I have a big caveat slide and you know the editorial team I told me very clearly please be sensitive to all the speakers so I am absolutely very sensitive to that I have enjoyed every session this is not going to be a representative read of anything it is just a demonstration of capability, right. I am sure you know best what you have loved and what you have enjoyed so I do not need to tell you that all I want to show you is that I can collect some beautiful you know information from consumers without asking them, right. So that is all I am going to demonstrate today and last but not the least what can this product which is you know inspired by the word sensei which stands in Japanese for master or guide do for you when it is by your side as a marketing professional, right. So we have got one really small simple case let you know out of the media industry because in the television world you know the opportunity is that it is almost like single source, right. So we can promote a show and we can find out if the promotion has actually led to you know audiences watching. So we have used one small little case let and show you how it can really help you to you know ensure that your communication is sharp and compelling for consumers to react, okay here is the first hint and I hope everybody is warmed up please do not get any catches in your shoulder I do not want any curses as I leave Bangalore, right. So please quickly what have we gathered here today to be awakened by is the question, right and there are very simple alternatives are we here to be awakened by E for M are we here to be awakened by the coffee or are we here to be awakened by the marketers. So let us go with the first option A, okay nobody is raising their hands let me go to option number C in the interest of time, okay does anyone believe B requires raising of hands some of us need it more often than not, right especially the kind of ours we keep but yes in this gathering today we are here to listen to marketers and therefore be awakened to certain things that we might always have realized, right, okay second hint now please put on your brand manager you know marketing head hat and answer this very simple question again three options which of these is the most important to you, right so I am going to flash again three objective questions you have to choose between A, B and C and since I went A and C can I pick B for people to raise their hand first on, right without showing you the options, okay so B is they which is the prospects recommend or do not recommend my brand you can take your time to read all the options and then you can raise your hand for B if you agree with it does anyone agree with B no nobody sees that as the most important thing A they buy or do not buy my brand as a brand manager is that the most important thing for you, okay what you are supposed to do is raise your hand if you agree, okay and option number C which is what they feel about my brand, okay so I think we've got a fairly unanimous vote on that the third one and this is a little tricky you know all of us deal with the world of many options many things to do in our limited hours of on the planet so this is really a prioritization question slightly more loading if you could affect only one of these, right ideally we want to affect everything but any one of these then which one would it be for you, right what they buy or do not buy what they recommend or do not recommend or what they feel shall we go for C what they feel, okay so I am assuming others are not tired raising the hand it's a good exercise believe you me option B what they recommend or do not recommend 2, 3, 3 gentlemen, okay what they buy or do not buy one person in the audience, alright so we've again you know sort of leaned a little towards the feel part so all through we've you know sort of looked at except for the first question the next two questions which you know we focused on so the answer to what E square really is is of course it's you know erythmetically E into E and that's why it's E to the power of 2 now you're not going to be satisfied with that answer I hope not so this is really what the E squared is it's about emotional engagement and I think you know the first speaker who spoke about the transformation and the consistency of the brand Titan he called out the word engagement multiple times right and I think all of us know that if we engage consumers and we are able to get them to waste their emotions then you know we have the opportunity to build many other layers and more depth with our potential customers so that's essentially what the answer is to what E square really unlocks now let me quickly ask my colleague pull up there to play the AV so that I can tell you what our product really does and then I'll show you one very quick you know outcome that we've got for you the world of market research and consuming sites is tricky don't trust mere words for words may hide but emotions don't conquer the senses of your consumers step into the future of market research and consumer insights where no questions will be framed no answers will be sought where emotions will be tracked and expressions will be caught give in to the revolution bow down to the master of tracking genuine emotions through artificial intelligence sense I sense I adopt a three-pronged process to create insights and fuel brand growth in all sectors using metrics like heat maps eye tracking captures precisely with a subject size move and what they fixate on allowing accurate assessment of exact product viewing and scanning behavior using a webcam the technology of expressions analytics helps detect micro expressions made during the engagement they convey non-verbal communication cues that demonstrate how a person actually feels during the engagement in way mapping tracks and records brainwave patterns to gauge emotions driven by attention activation engagement and enjoyment be it short content like commercials promos or video clips or long formats like web and TV series your sense I will provide you with real-time actionable insights and product and packaging research EQ for automobiles and much much more insights will no longer be biased research will no longer be skin deep sense I is here to delve deeper into the hearts into the minds into the psyche of your consumers to dredge up precise real-time actionable insights in this tricky world of market research sense I is the future and the future is here I hope y'all enjoyed the video I have my time's up so I'm just go quickly finish up some of the important caveats on the data we're going to show you I've called them out but I put them in writing the assessment scores are not representative so when we show you the result and we flip to that dashboard you know I know I'm getting off in a minute just a second the report generated is singularly focused on demonstrating capability so please see that's that and the key things to take out are that it's real-time non-intrusive is the capability and the other critical thing is that you know there's a very detailed assessment capability which of course we will not demonstrate you got it here okay so it's here this is the dashboard so these are the sessions that happened so this is Mr. Khan's conversation here and you know what we've graphed at the bottom so the four persons here who are sitting in the audience were wearing this device on the for it was sync to our smartphone and we pushed the data to the cloud and was processed in real-time so this is the data for the first speaker this is the one for Abhishek this is Anurag Bhattara Sir's Dr. Anurag Bhattara's address in the morning that's pretty much it I've got one really quick case to show you you know obviously people look for validation in you know whether the the emotional engagement metric is strong enough or not so we've used bug data here and you can see this is these were the promotions done for these Hindi Hindi GEC shows that was a promo reach the conversions which is the people who watch the promo and tune to the show and if you look at the values on the right hand side you know you'll clearly see there's a very strong fit with the conversion in descending order there's only one exception in that this was again done on a very the neurological mapping was done with six women sitting in our office so it's not a representative sample but we've got a beautiful alignment irrespective there's only one show which stands out very differently which is Kesari Nandan right and if anybody seen the promo of that show will know why that is so so we just wanted to show you one you know sort of quick glimpse and of course if it's by your side you know we purposefully created this in collaboration with our tech partner entropic tech which is based in Bangalore we work very closely to you know sort of bring these technologies to your business and help you fire it up so checking measurement you know measuring impact of your creatives is just one part of it you know there are many beautiful use cases it's a powerful ally you know for any consumer market year so it's a very powerful tool where I enterprise solution available so you can you know once we handled you in the initial phase you know you're off to run on your own and of course it's got cutting edge technology with research expertise you know it's obviously a much needed void that we are addressing there are many other developmental things going on on the back like object identification and you know enabling us to be able to do sort of factorial analysis on the fly so a lot of development work going on already so obviously one interesting quote you know which I leave you with and I'm pretty much done emotions can either get in our way or you know get us on our way so I think that's the only choice we have as marketers we try to influence consumers and when we try that we can either leverage understand how they emot what they emoting not emoting and fix that or it is going to get in our way so this is a little about us you know we've got a stall outside if you'd like to come and take a live demo we've got some video clips you can just sit watch you know and we'll tell you what you liked and didn't like right so that's an option for you please feel free to drop in thank you very much for your patience and of course the quick hand-raising exercise