 like we come through life with all these failures right or I don't want to say that we come through life with all this ambition how about that the pursuit of making ourselves better and in that it is surrounded by failure and a lot of the times we're so covered with you know darkness or whatever we you know seeing the light is like fuck that man I'll go I'll go backwards you know so I guess you know what I want to do is ask you about a bunch of different scenarios in your life where that that had happened but in that weight loss that's no I mean yeah well I I attributed to the thing I talked before which is your social circle the guys that you spend the most time with I heard a great quote in a video a while back I forgot who it was but he it's the really common term or common sort of message which is if you surround yourself with nine guys who are really successful they're in really great shape and they do great with women you'll become the 10th and if you hang out with nine guys who are fat broke and dorky you'll also become the 10th no matter what you're like and you know I see it with guys all the time they're they were in shape and like high school college maybe they're athletes you know and after college they move back to wherever they're from maybe albuquerque new Mexico all their friends you know marry some girl around 25 they're all a good 20 30 pounds overweight by 28 with a couple kids and this guy finds himself single what is he going to do well he's going to find you know some 20 to 30 pound overweight girl pop out a couple kids and continue working his corporate job that he hates right and it's not because he's a loser or or anything it's just because that's his world that's who he surrounds himself with so I'd say the biggest key to my success and what I see other guys succeeding it's just surrounding yourself with the right group of people that are going to pull you out of whatever funk you're in and push you towards where you want to go so I've always done a really good job of finding whether it's mentors or friends that are just more successful than I am to basically pull me along and the one thing that I tell guys to do is you have to be able to offer value right if if I want to befriend a guy that's a total beast with chicks and I suck but I'm really good at like programming for example well I'm not going to offer him any value hanging out in a social situation right I'm just going to cock block him with my terrible social skills I probably don't have a lot of like money to offer him but maybe he's in a business where he could use my marketing services or my internet wizardry so you offer value you know you say all right well let me do some programming with you in exchange hang out with me take me out you know take me under your wings show me I hit on girls and I've seen a lot of guys go that route and get a lot better so you have to have some value to offer you know I'll talk to potential clients they'll be like no man I'm broke but uh can we just like hang out and like chill and this may sound harsh this may sound harsh but I'm like dude like why would I hang out with you like you're not going to bring me girls you're not going to bring me money and you're just going to hinder me from you know getting getting more girls or make more money so where's the value so I always looked at it as how can I bring value to other people that I wanted to connect with and have relationships with and that's how I've kind of moved up the social hierarchy and it's been a big key to success so how let me ask you this like because everybody has different values what are the root values that drive your masculinity I mean for me I guess it's always been like the one thing I knew that I could bring to any to any relationship with another guy with some guy that I wanted to be friend was I knew that I had no fear of hitting on girls all night long so guys love going out with me because I will literally talk to every girl who you know is halfway decent looking as a you know two legs two arms and a pulse in an attempt to uh to have a fun night and um you know that if you're just a regular guy who you haven't hung out with a lot of guys that do that like it opens up tons of opportunities you're like all right usually I just go out and have a few beers with my buddies and chit chat but I've talked to 20 girls tonight just because this this guy Robbie has just pulled me out and introduced me to all these people and it's a different experience and they love it so you know that's kind of what I did um you know a few years back to surround myself with guys that I felt were uh you know that I could learn a lot from and so so you can always do that yeah yeah well so what are those things you know like what is it what are the values you surround yourself with so you know when I was uh I was like just getting into this business um I was 25 at the time maybe 26 and um I didn't really have any experience being an entrepreneur had no idea about like marketing I was pretty lazy um you know I played golf in college and then I became like professional online poker player so I just roll out of bed you know get in front of my laptop and crush the poker rooms but then online poker went away in 2007 so I needed a new way to yep yep need a new way to make money um so I was essentially looking for guys that were both very social and had something I could learn from from a money making standpoint and that's how I that's how I kind of targeted these people that I would meet and um I'm a pretty likeable guy that was one of the the things that came natural to me like I listen more than I talk most of the time and people tend to like that if you just take an interest in them yeah um and that wasn't because that was kind of by accident most most of the time I did that just because I didn't really know what to say but I would just listen and ask questions and and then I'd go hit on a lot of girls so we'd have fun together and that fun would create the bond and that would create like a lasting friendship so I guess the the moral of the story is you know find guys that you want to emulate and find a way to add that value whatever way you can't it's not going to be everybody but you only need one or two