 We are really excited to kind of share some updates that we have with everyone and we'll be running through a few different tools that we've created. We really want to help promote the ecosystem news and product announcements from all the different members of our communities. So we've really tried to create some new tools and processes to do that because it's important to us that y'all are successful as well and so we definitely welcome today any feedback that you may have. I may mute the line during the call just to kind of prevent and they're proving too much background noise but I'll unmute it during so if you have any questions, if you want something clarified please feel free to drop it in the chat box in the lower left hand corner and we'll be able to address those questions throughout the call as we're going through this and if there are any outstanding questions at the end we'll leave some time for that as well. So I'm going to go ahead and start sharing my screen and then we are going to run through the new OpenSTAC Foundation news page and like I mentioned earlier I have Robert Cappie and Jennifer Fowler from Cappico on the line as well who is our PR team that helps us with a lot of our announcements. And so Jennifer this morning is going to talk about our news page which you can find at opensac.org slash news and she'll run, show you how you can post a news article that will be featured not only on the news page but in other places on the OpenSTAC website as well. So with that I'll just hand it over to Jennifer. Great, can you hear me? Good. Okay well let me start by giving you a preview of the news page. The news page is organized into three sections. The top section is the banner that rotates. This is primarily for OpenSTAC Foundation news particularly breaking news that is important for the community. The second section is a little bit lower on the page. It's called feature articles. This section also is specifically for OpenSTAC Foundation news. These articles are going to be a little bit more durable in terms of time and will include things like case studies and some major news about the integrated releases and things like that. The bottom section, the third section of the page is the section that you will be most interested in because this is where members of the community can post their news. We have put in a few dummy articles if you will and I just want to recognize the fact that these are releases that Robert and I had access to and were approved to use. And so we're going to encourage you to immediately help us fill out this page by posting news of your own. To the right that we have a sidebar that lists the upcoming events for the foundation and the community. Let me pause here and just make one note about the recent news. As more articles are posted to this section, they will continue to roll and scroll down and we will be able to maintain articles on the site and archive them so that your news stories will be here indefinitely. The exception would be if you wanted to put a withdrawal date into the form as you supply your news and that expiration date would trigger us to remove your news from the page. The articles that are posted here will also feed into a news link on the home page. Allison can we show that? There we go, I see it now. On the openstack.org home page as you scroll down you will see this that lists upcoming events to the left and news to the right and so the articles that are posted on our news page will feed in to help populate the items in this section that will be visible to visitors on the website as a whole so that's a nice little feature, give some extra exposure. We can go back to the news page. Let me point out here before we leave this that when you post news to the news page the headline shows up as a linkable headline. There is also a subhead, it's called a summary on the form that you fill out and the headline is ideally 150 characters or less and the summary would be ideally 350 words or less. Those guidelines are to you on the form where you submit your news but I wanted to just point out as you are filling out that form this is how those particular fields appear on the news page. If you click the linked headline it takes you to the full body of the release. So it seems to be a little bit of a technical issue with that right now but I can slide to our website. Okay, well in any event typically when you click on this highlighted link it takes you to the full article and it includes a logo if you have uploaded a logo and so that's very nice. If we scroll back up to the top of the page I wanted to point out some important links at the top of the page. Let's see, I'm not seeing both. Can we scroll a little higher? There we go. Okay, so you'll see at the top of the page we have three links at the top. The first is the post a news article link. This will take you to the form fill to post your article. We also have review the editorial guidelines and we're going to go to this. And then we have another link to the marketing portal and Allison is going to take us to the marketing portal in just a little bit. But for now let's look at the editorial guidelines and talk about what we intend for this news page to be for the community and why we've created it and what guidelines that we plan to observe in posting the news. Okay, as Allison will explain the news page is one of many opportunities that the foundation provides to community members to share news and information with the community. And as I have described it is organized into the three main sections, the banner section, the featured articles, and recent news. The first two are reserved for the foundation and the recent news are for all community members. We hope that this will be a source of factual, timely, and relevant news for the open-stack community. And the intention is that all the articles that appear here would be supportive of the foundation's missions and goals. And if there's ever any question about that then the article will not be posted. We will observe the community code and we ask that you take the time to spell check through Freedom, submit your news releases preferably in Associated Press style. And we will be watching to make sure that your news item is announced only once on the news page and that's only to keep things fair. There is a limited amount of space and we just want to make sure that we're not repeating the same stories over and over again. So post once and well. Also, please make sure that if you're using open-stack or any element of the open-stack brand that you're following the brand guidelines. There are a few things that we do not intend the news page to serve and that would be if you have advertisements or sales going on that would not be something that we would want to put on the page. If it's an editorial or primarily an opinion piece again the better place for that would be a blog instead of the news page and preferably a blog on your own site. We would rather the promotion not be for content that's behind the sign-up wall. We want the information that you're providing to be openly available for free to the community. Along the same lines we will not accept fundraising appeals. The news page is not job openings. We have an alternative there for the open-stack job board. So if it's about a position, vacancy, or job or recruiting or anything like that then please use the job board instead of the news page. Obviously we will avoid anything that is of a political, religious, or general social nature and this would not be the place for any kind of candidate passages for open-stack foundation elections. Now with all those, this is not what it's for. Let me quickly turn our attention to what the page is for. This is where the rubber meets the road. We want these kinds of articles on the page. Any kind of update or status report on open-stack projects and programs, announcements about open-stack community events, news about your customer relationships and your partnerships in the open-stack ecosystem. If your organization has won a corporate or perhaps there's someone in your organization who's won an individual award pertaining to excellence within the ecosystem, then we would welcome that. This will probably be the biggest category and that would be product development, version updates, service enhancements, technological innovations happening within the community. We want that news. If your business is expanding, hiring, if you have executive level staffing changes and please limit those to executive level, we would like to hear about it on the news site and share that information with the rest of the community. Similarly, if you are receiving financing and funding, if you have merger and acquisition news, that would be appropriate. And if your organization is participating in trade shows or events, if you have folks who are speaking, and particularly when you're representing open-stack topics in the open-stack community, that would be ideal for the news page. In order to be fair to all members of the community, we're going to have a general guideline to limit each company to two postings a month. We will relax those rules a bit during the summit months, because we know a lot of folks have multiple announcements during the summit months and we will try to be a little less strict during that time period. But in general, in order to not have one organization dominate the news page, we will ask that you pick your two top announcements for the month and submit those. Robert and I will be responsible for reviewing the submissions and posting them and making them live. So once you fill the form in and submit it, it gets reviewed by the editorial staff. Assuming that everything meets the guidelines, we would be attempting to get that posted and made live somewhere between two and three days after you submit it. So please plan ahead for that. And if it's a time-sensitive issue, please allow us that time to review and get it posted to the page. The system does allow for you to post an embargo time. So you should be able to post your news well in advance of when you want it to appear on the page, and that would help us out if you could possibly do that. The way to submit it, I've mentioned this several times, and we're going to go into it in depth in just a second, but the way to submit your news is to use the upload. You can go to the news page and click at a news story and it will take you straight there. I would recommend that if you're going to be using this a lot, you just mark that form. And it makes it very easy to fill in your news. So let me stop there and just see if you have any questions about the editorial guidelines. The line is unmuted, so if you have a question, feel free to just go ahead and just jump right in. Any questions or concerns about the guidelines? Just a quick question. I'm not able to look at the slides or the screen share at this point. I'm just on the phone. But I'm assuming these guidelines are posted somewhere that we'll be able to read and there'll be a follow-up with some links or something like that that I can easily get to when I'm back. Absolutely. When you're at openstack.org-flash-news, there is a link at the very top of the page for the editorial guidelines. So it is a posted page on the website available at all times to see. Also, let me just point out that the contact information for Robert and me is at the bottom of the page. Feel free to send us an email offline and we are happy to answer any questions that you may have about the page. Our phone numbers are there as well. Thank you very much. Okay, Allison, can we go back and show the link to the post-a-news article at the top of the page there and let's click on that and follow through. Okay. When you click at a news article, you're taken to a form field. And let me just say as I go through this that we're still working with this a little bit. It is functional and should be definitely able to handle most of our post-things immediately, but we are tweaking it in a few places and I'll try to point out a couple places that we're making adjustments to as we go through. As I mentioned earlier, the first field in the form is the headline. We've asked that you keep that to 150 characters. And in all of these fields, inserting plain text is required. If you try to insert something copy and pasted from Word or something like that, the form doesn't like it very much. So my strong recommend is that you type originally to the form or if you're going to paste into the form, paste plain text. And then use the forms tools to add formatting to your text and to establish hopper links. The summary, as I've mentioned, should just be a short paragraph, no more than that, that summarizes your news. And this appears on the news page as the summary to your article. Okay, the next fields are city, state, country. If you want to include tags, that will be recognized by search engines and callers, you can do that. And then the next most important, actually, field is the date of article or release. So if you want to date that ahead by a week or a few days, we will recognize that embargo. Again, in the body field of the form, let me just stress that for the form to work best, I highly recommend that you create a plain text version of your document and use it to copy and paste it into the body field. Then use the formatting tools on this box to format your document. I will call attention in particular to the link. What I recommend is that if you want to incorporate a hyperlink into your news release, that you highlight the word or the phrase in the document, and then the hyperlink logo will become lit. And then once you click on that, you can insert the URL for your hyperlink, and that's the way to establish those. Again, if you try to paste from word into this particular box of the form, it can make some real screwy things happen with the HTML, so it's I definitely would recommend plain text and use those formatting tools to format your document. If you would like to provide a link to your website, you can insert it in the link field. And if you would like for a logo to appear on the full page of your text, you can drop a file or attach a file from your computer. This is one of the areas that we need to tweak. We have determined that in order for the logo to size correctly, it needs to be exactly 300 pixels. 300 pixels wide by 200 pixels high. So we will be modifying that recommendation that you see above the box here to indicate that that's the size. So you'll want to take your logo, resize it, and make sure it's 300 by 200 before you attach it from your computer. And Jennifer, this is Robert. Just real quickly, we recognize that not everybody's logo is scaled that way. So what we're talking about is adding appropriate white space, and I guess we'll have to work through some of this as we go forward to make sure that it's exactly so just bear with us as we get that ironed out. But for right now you just need to add white space around your logo to make it 200 by 300. Correct. Good point. Okay, the next section of the form is simply your name. This is important contact information so that as we review the document, if we have any questions or recommendations about changes that need to be made for the observant of the guidelines, then we can contact you and let you know that. So very important information and required fields, actually. So once you have it all filled in, you just hit the Save button, and what you receive in is acknowledgement that it has been submitted. It, again, will not appear immediately on the page because it is put into an editorial queue that an I and our team will review. And as we do review it and place it on the page, it will appear for all to see. And we will do our best to make sure that that happens within 48 hours. But please allow 72 if it's something very time sensitive. And just be aware that it does, and you will receive an enormous amount of news, and so it will take us some time to get through that. And again, if you have any questions or if something goes wrong as you're filling out the form or you have a thought that maybe you did something incorrectly, feel free to shoot us an email. You'll find our names and email addresses at the bottom of the editorial guidelines form. And we'll be happy to check that for you before the post goes live. Or even if you see something after it is live that needs to be changed, let us know. But hopefully that will not be required very often. Let me stop here and see if there are any other questions about filling out the form. Okay, great. As I said, the form is live. We're taking news now. So if you have press releases that you would like to share, you have two submissions for the month of February that you can get in in the next week and a half. And we hope that you will all, within a day or two, start posting your news to the site and help us spread the good news about what's going on in the community and show the momentum that we have within OpenStack. Okay, I'm going to turn it back over to Alice, and she's going to explain the marketing portal and some of the other ways the Foundation is working to share the news among the community. Thank you, Jennifer. So like Jennifer said, there are several other opportunities that we would like to open up to the community to make sure that all of your announcements and launches are successful. So in this top banner above the rotating news, you'll see another button for the marketing portal. And this is an existing page that we've been working to update with more information on content and even just assets that you can leverage, whether it's at an event or on your website as well. So first, I'll give an overview of the webpage, and then we're going to go deeper into the Make Some News option, where we'll go over some social media guidelines as well as other opportunities like SuperUser that you can use to share your company and customer news. So at the very top you'll see, we do have some landing pages where you can see just some general guidelines on where you can promote your case studies, if you want to plan or sponsor an open-stack event, and then how you can brand your open-stack product. Each of these we can look at, and it will include the contact information for the member at the foundation, where we can help you make sure that you're in coordinates with our guidelines and so that we can help you make your event or product successful. We then down here have some graphics that you can download directly from our site. We're in the process of making sure that these are more up-to-date, but you'll find here some t-shirt graphics, graphics that can be leveraged in events, and we also update this with every release cycle with the new logo for the release. So when Kilo comes out, you'll be able to download the Kilo logo here as well. And then towards the bottom, we have all of our collateral and presentations. Later this, in the next month or so, we'll be launching the open-stack online store, where you'll also be able to download and even have some of these collateral printed for you if you'd like to have them shipped to your booth or an event that your company is sponsoring. Some of these are more tailored for, like, enterprise audiences, or some of them are just data sheets that can be used for general presentations. To the right, you'll see the stream of our most recent case studies. These will be updated as we have new case studies, whether they're living on the open-stack website or if they're going to be over on the SuperUser, so you can share these with your customers. And you can, if you do have customers, please let us know if you'd like to bring them forward, and we can help you create a case study and then feature you on the marketing portal as well as an example within the community. We then have some SuperUser videos that you can download. These feature a few members of the community and kind of do an overview of the open-stack ecosystem, how to get involved in the community, and some of the benefits that you... some of the benefits of getting involved that you can share at events or internally as well. And then a few more event collateral, and we're going to be combining this up here with the graphics that you saw earlier. So it's all in one place if you do want some open-stack foundation branded collateral to create your own swag or material for your event. So, going back up to the top, first I want to go into the Make Some News category. So this is where we have more opportunities for you to share your news, any announcements that your company is making so that we can help you be more successful. So the first thing to kind of keep in mind before we get started, just understand that like Jennifer said, there are a lot of requests coming in. So please understand that we can't necessarily endorse one company over another, but we do want to create a level playing field and share everyone's news, and if given an amount of time, we can kind of try to accommodate everyone. The more information and context you can provide about your announcements, the better. Below there is going to be information on if you would like a quote from one of the foundation staff members, the kind of process for going through that as well. And then if you are announcing an open-stack product, we do have a link here to the brand's guidelines, as well as an email address that you can contact. If you have any questions whatsoever around the launch and you'd like some input from the foundation staff, we'd be more than happy to get in contact with you and review your product before the launch. Under the trend volume, we have some of our other outlets and some of the general guidelines that we wanted to kind of overview here. The first is social media. So first, of course, reference the editorial guidelines linked to from the open-stack news page. This is kind of a really good set of rules that Jennifer went over about what kind of content we will and won't be promoting just so everyone's on the same page and we can accept the same kind of content from everyone. We request that you share your promotion for the foundation social media channels at least 48 hours before you would like it shared to socialmediaatopenstack.org. This will be funneled to the right people in our team and if you can include any links or tags that you would like included, as well as the drafted content, then we will be able to review that and determine the appropriate channel for the messaging. So note that this will include the open-stack Twitter, Facebook, and LinkedIn. And please note that during heavy periods, especially summit months and the release months prior, that not all requests will be able to be accommodated in the promotion schedule. So that content to that email address as early as you can so that we can accommodate it within the other content that we will be promoting and getting from other members of the ecosystem. We do have another link to the news page in case this is the first place that you land. So you can link back to that news page that Jennifer just outlined and the editorial guidelines before submitting. The next one that I wanted to go over was SuperUser. So we are working with Nicole Martinelli on our team and unfortunately she wasn't able to join the call this morning because she's at a conference. But she did want me to share. They are definitely looking for new content all the time. And so if you have any customers that you would like to bring forward and do a short or long-case study, they'd be more than happy to help you bring those forward and feature them at SuperUser.openstaff.org. And she also wanted to share that if you have someone on your team that would like to share some commentary on a particular topic in the community or do a Q&A, they'd love to hear from people from a wide range of roles, whether it's an executive or an operator or a developer. They're definitely looking from just some different perspectives from people in the community to make this a really good community forum where we have a lot of great content and opinions on different topics that are hot right now. So if you have any ideas or you would like to introduce someone on your team to the SuperUser team, please email editor at openstaff.org and we'll have someone from our team get back to you and make those introductions. The community newsletter. So if you do have content that's more appropriate for a technical audience, the community newsletter is posted on our blog at openstaff.org slash blog and also shared to the community mailing list. So please email stephanow at openstaff.org if you do have some content that you would like included here. And then for the openstaff blog, if you'd like to submit a blog to run openstaff.org, please view the blog guidelines here because these are not as commercial in nature and then you can also email socialmedia at openstaff.org if you would like to have content featured here as well. All right, and there is a call out here for the openstaff summit. So then it kind of references the speaking opportunities at the next openstaff summit. Currently the submission process is closed for Vancouver but we will keep you up to date on the opening for Tokyo in the next several months. And if you want to see the speaking submissions that have been submitted for Vancouver, voting is now open until next Monday at 5 p.m. central. All right, so the next piece is about press release and quotes and press and analyst relations. So if you would like a quote from someone in the openstaff foundation, please submit your announcement at least five business days before the release date. Sometimes the shorter amount we can turn things around but we definitely want to make sure that we give enough time, especially around the busier months, that we can make sure that your request is, that we can accommodate your request. Please note that we do need the full text of the press release to review and approve it so we don't want to provide a quote or just a paragraph mentioning openstaff about being the full context of the press release. And then it does go through some of the branding for the openstaff in terms of the press release. But please feel free to reach out to us and let us know if there's any way we can help and we'll circle in Robert and Jennifer as well in getting those quotes for your press releases and the timeframe that you have indicated. All right, and then for press and analyst relations, so we're happy to be given to participate in a press or analyst outreach again if you just give us enough heads up and nature of the announcement. So please contact us no later than two weeks before the schedule announcement date if you would like us to participate in that kind of activity. And if you're asked organically for comment and would like to double-check messaging or just get some feedback from the Foundation, please contact us at marketingatopenstaff.org. So are there any questions on the different ways you can make news with OpenStack or some of the guidelines that I went over for social media channels or SuperUser? So the rest of the marketing portal is kind of self-explanatory, but I did want to go into a little bit with promoting your case studies. So like I said, SuperUser is kind of the place where we're going to be featuring the case studies moving forward. And so if you do have customers that you would like to bring forward or you would just like to talk to us about the different opportunities and timing, please reach out to editor at SuperUser. or editor at OpenStack.org and we can kind of start moving forward with you. But when we do promote the case studies, we do have a lot of different options and it doesn't have to be something that was necessarily done in the past. It can be more tailored for your customer. We can do more of a video interview or an infographic or a potential webinar. We can do these different options and we can link back to your company in offerings, especially if you are available in the marketplace. So while we don't want the case studies to be centric around the customer, we can include, of course, your company, link back to your marketplace or your listing in the marketplace with the different products that you have available so that you are getting that visibility as well. And did anyone have any other questions? I have one question. This is Chris from Intel. So if we write up some case studies on our own working with customers, because we keep doing that often, do we just have you promote those too or do they have to be exclusive to the foundation site? No, we're definitely wanting to help promote your customers regardless of where it's located. So please let us know where you are promoting your customer and we'd be more than happy to figure out a promotion plan with you and share the story, because sharing your customer stories is successful for you and it's successful for us too. So we definitely want to share those customer stories when we can and help you in any way. Great. I think that is all that we have for today. Like Jennifer said, we will email out the link to the news page and the editorial guidelines and the marketing portal to the mailing list after this call. And I'll follow up after as well with the recording so that if you did miss pieces of it or you had to join later or jump off, then we can definitely make sure you have the full recording. And please, if you have any questions, feel free to reach out on the mailing list or any of us individually at the Foundation as well. Thanks, everybody. Bye. Thanks. Bye.