 Men have no business caring about fashion. The reason why is because fashion is determined by other people. Fashion is some designer in New York somewhere, or some 22 year old chick who works at four club, or five four club or whatever that's, you know, subscription boxes are called, telling you that this is what you should be wearing. Fashion is you being defined by your cast. Fashion is not what we're after here. What we're after is style. Style is the exact opposite. It's being able to take who you are internally, being able to take your understanding of your position within the world, being able to take all of that and then tell that story to the rest of the world through your parents. It's being able to take an internal manifestation or an internal component, an internal story and then demonstrating that externally, as opposed to fashion being the outside world giving me my value internally. Clothes do not make the man. They don't. That's why one of the biggest problems that most men, most of my clients when I bring guys on to work with one-on-one, one of the biggest things that they struggle with is one, feeling a lack of direction and that's because they don't use this system of those six steps. But then two, they'll say that they don't feel like themselves. They don't feel authentic. You guys ever felt that way show of hands? You don't like dressing better because you feel like it's not me, right? Like, yeah, that's weird. And the reason why most of us experience that is because we're letting somebody else determine what clothing we should be putting on our bodies, as opposed to actively and proactively choosing how we're going to manifest who we are through an external factor or through an external force. And so you can just flip that script inside your own head. If you can take a proactive, I'm going to develop a sense of style. I'm going to leverage that style so that I can get along better with other people. I can see myself as a man who's not average. I can use it to help making the accomplishment of other much more important goals a lot easier because don't get me wrong, you guys. Your style, tertiary, maybe secondary when it comes to importance, but it should not be your primary goal. But the benefit of it is it makes the accomplishment of your primary goal much easier. And so if you can learn how to flip that script, you can learn how to take what you are internally as a man and use that to demonstrate your style as opposed to bringing it in from somebody else who says this is what's in this season, that's where true style comes from. Now I'll tell you one more thing that really helps bring it around to authenticity. And especially because it works with this idea or this design of not being average or not doing the self-hug. You don't want to be authentic to who you are now. You want to be authentic to the best version of yourself. That's the way that you want to dress. Your style is in congruence with the best version of yourself. If you can learn who that man is, if you can envision what that man looks like, then by dressing in a way that's congruent with that, you'll be better dressed than you are now and it will help you get to become that man.