 Wanted to be very careful about how how large I grew it and how quickly because it was important to me that I was setting up the right kind of boundaries and the right kind of foundation so that when I did start bringing people in I knew I knew what you know how to bring them into that situation and not feel like we were just running from thing to thing or you know having some kind of a culture you know ready to to bring people into so I remember your pitch deck so so tell us tell us a little about that foundation and tell us how you arrived at that foundation you know for anybody listening if you're thinking about starting any business or even a boutique creative agency what was that foundation you thought about before you even before you even went out and looked for that first client