The new PSA documents the discovery of a dead rhino by Hong Nhung: bloated and bloody with its horn and ear hacked off (to prove the authenticity of the horn), the majestic animal has been left to rot by a stream. Struck by the brutality of the scene and now fully understanding the reality of the rhino horn trade, diva Hong Nhung sends an urgent message to the Vietnamese public, encouraging them not to use rhino horn.
“Every day, 3 rhinos are slaughtered in South Africa to meet the consumer demand for rhino horn in countries like Vietnam. Rhino horn is neither a magic medicine nor a status symbol. In fact, rhino horn is made from a form of keratin, similar to buffalo horn. Join me, Hong Nhung, to bring an end to this senseless killing. Do not buy or use rhino horns”, says Hong Nhung.