 Wow, what's up everybody once again is Brand Man Sean and this video is brought to you by brandmannetwork.com because I signed myself. Now I have a very special kickoff to a new series for you guys where I cover how to make an impact with your message particularly through an interview series. Now what I mean by that is yes when you're doing an interview it's a one-to-one conversation that you're having but really it's a one-to-many communication because usually you're trying to have some sort of impact on that audience right that fan base that customer base or whatever you're trying to build and if you actually want to make that impact to create fans or impact to actually create a movement then you have to be able to communicate well and there's a way to do that there's an art to it to kick this off I'm actually going to start with a comparison of Kanye West and Dapper Dan if you want to know why well let's go back to the infamous you ain't got to answer sway moment with Kanye West years ago in that media run his message wasn't completely well received a lot of people didn't really feel what he was trying to say however years later Dapper Dan right actually had the same message on a media run or a very similar message on the media run but it was perceived completely different and a lot of it was because how they delivered their message and that's really the key to one come to many communication when you want to build a brand when you want to build fans and this is what we're gonna get into this is what we're gonna break down I'm not gonna be able to use interview clips like I would love to because you know YouTube copyrights and all that stuff but you can always go back and watch the interviews I'll put a link to them in the description so let's get started all right so if you don't know who Dapper Dan is he's a legendary Harlem born designer where he went from bootlegging high fashion designs to actually having a legitimate position at Gucci and he's making big waves now as a matter of fact he did a media run in mid 2019 where he did several interviews and this is where this begins because a lot of people actually noted that yo Dapper Dan is saying a lot of things that actually parallel to what Kanye was saying this is what kind was trying to say however there's issues right if we look at Kanye's interviews and we look at so many in the comments people were talking down and really didn't understand what he was saying or really speaking against him but if you look at Dapper Dan at the same time so many people were agreeing there was less back and forth it was more one-sided people understood them they got them now let's look at this example right for a guy who commented on Sway's interview with Kanye so this guy says and this video was just a year ago which means this guy commented in 2018 when the interview took place in like 2013 or 14 this guy said so no one thinks it's insane that this dude is trying to compare him breaking into the fashion industry to the French Revolution or Harriet Tubman freeing slaves you might be a slave to Nike or Puma but it's only cuz you think a brand will make you something you aren't this dude is just part of the consumerism he's saying we're slaves to now in this case this guy really does misunderstand what Kanye is saying but that's kind of Kanye's fault we'll get to that later because that's important when it comes to these types of interviews and messages because there's five key takeaways to really understand why Dapper Dan increased his influence from those interviews why Kanye was finding issues and creating conflict number one can be found in this statement Kanye made I'm telling you I am Warhol I am the number one most impactful artist in our generation I am Shakespeare in the flesh Walt Disney Nike Google now what might be the issue with this well we can find it in this statement that Russell Simmons soon made after that interview with Sway in Global Grind he said what's oftentimes misunderstood about Kanye is that people believe he wants all of this for himself in fact quite the opposite he wants all of this for the rest of us he wants to destroy the glass ceiling with 808s and crack music so one day we can have the power to see all of the lights so what Russell was talking about is an issue that often arises because of the way Kanye communicates he's oftentimes talking about aye aye aye right if you really really listen deeply every once in a while he'll actually flip it back where you understand you know he does want this for people too but the way he communicates is always aye aye aye so it's like yo I want to do this great thing in the fashion industry and I need you guys to help me right that's what it feels like versus the way Dapper Dan speaks because if you look the way Dapper Dan speaks it's really more of a leadership position where he gets other people to buy in and makes these issues important to other people so if we check out some quotes from interview with Ebro on hot 97 Ebro says how come we can't build our own Dapper Dan responds we can't because we don't know how we got to get inside first or we're going to lose money he's making it about we instead of aye but to be fair Ebro acts the axe this particular question from the angle of we instead of aye so let's look at another instance where Dapper Dan actually flipped it talking to Charlemagne the god because Charlemagne had this exact same question but it was more about you it was like yo how come you can't do this yourself and Dapper Dan says when I went underground all the black brands they collapsed why we don't have no black brands today because we didn't get inside we didn't understand what it meant to be inside Malcolm X was a trader Martin Luther King was called a coon now that's kind of alluding to their positionings and he's kind of doing what Kanye does at times where you position yourself with people so that analogy helps people understand who you are in that moment but the more important part for this particular point is again he's making it about we instead of I because another quote from that Kanye West interview of Sway is you can't be a bigger music superstar than Michael Jackson you can't be a bigger basketball star than Michael Jordan you can't be a bigger rapper than Tupac but it's a space and it's a product territory to Steve Jobs that all the way and referring to the fashion space now this brings it right back to yo Kanye this is your goal that's what it sounds like right I want to be the greatest I want to be the Michael Jordan Michael Jackson Tupac of the fashion space which is cool to have that goal but the way he delivers his message so much is aye aye aye it's hard to impact the people and bring people with you so remember that in your own interviews if you're trying to take people a certain direction but it gets deeper because understanding this brings us back to why did people not listen to Kanye a lot of Kanye apologists will say people just don't like him or understand him but the truth is he exercised poor leadership and persuasive speaking skills because when it comes to that your intention alone is not enough in the application of communicating a message why because once again we already talked about the fact that Russell Simmons had to vouch for him and say yo a lot of people think it's about I with him but it really is we but that's because your delivery does matter right this is a one to many communication these people are watching your interviews that you aren't there to now explain to them if things go awry right if things get misperceived think about it this way right if I need a nail to hang a picture on the wall but instead of taking the point part of the nail and then hammering it on the wall if I flip the nail to the flat part and then try to hammer into the wall then I can't expect things to go smoothly that delivery is everything when you're communicating and number two gets further into this because number two is entitlement which is something you cannot have when it comes to being an interviewee and trying to communicate your message right oftentimes when it comes to Kanye West right he might be used to people following him blindly at points and he's had so much success and broken so much ground that it can be understandable to even get delusional at points not even saying he is but it can be understandable to get there right but the thing is if you look at somebody like Dapper Dan he will get to the point where in his interviews if he's getting challenged enough and he feels like he's explained enough he'll say do your research where Kanye says trust me right I'm that guy look just trust me and go with me he's trying to use those deposits that he's made relationship wise and groundbreaking wise and what he's shown the public to just say look I've done all this look just trust me Dapper Dan is like yo know what I want this for y'all and I want to change the way you think so if you don't believe me trust me do your research the facts will be there leaders by nature they can't take victim positions when it comes to communicating a message right leaders can't afford to it's up to you to actually make sure other people understand your message you can't be entitled you can't say ah yeah you misunderstood me of course you can't expect everybody to understand you but you do have to do the work to try to make yourself as clear as possible if you're the one communicating it's up to you once again to make sure that you're being understood because from a leader standpoint someone who's trying to say I want this message to spread standpoint you actually can't afford to take the victim position because leaders have to answer to the results so yes you can complain but if you truly want that message there then you have to really acknowledge look I'm not at the result I need to do whatever I can to make sure I make the maximum result possible and another thing that comes into play when we even talk about these interviews that both of them have is the terminology that they use both of them have these moments where they're using all of these names that people don't necessarily understand Kanye West does it heavily when it comes to fashion designers Dapper Dan does it somewhat when it comes to fashion designers but it really plays out when he's talking about so many books that he read and his ancient Egypt and other research that he did when it comes to Africa but the difference is Kanye West is saying this person this person this person and they're holding him back or I'm not this person where people don't fully understand what they are and when Dapper Dan uses a person's name their name is in a story where the name is less important the analogy and the reason the story matters is more context to reinforce one of its points so it's a little less distracting but it's something that everybody has to keep in mind when it comes to an interview because look that's a challenge if you have this thing you have all this knowledge and you're a phd professor trying to explain to a high schooler you have to figure out a way to dumb it down but still make sure that the meaningful content is still there now number three stating the problem this is something that you can do often when we talk about your interviews in Dapper Dan's Breakfast Club interview with Charlemagne Charlemagne says once you had your foothold couldn't you have taken those brands global talking about the brands that he was building out and Dapper Dan says I didn't have the distribution or the money if that was possible I wouldn't have had to suffer underground so what he's saying is look this is the problem you keep saying I should be able to do this and he makes sure that he states the problem on another instance Dapper Dan then says we lost that opportunity when we made mistakes and we didn't study the architecture another problem not saying y'all should believe me or these people are trying to hold me back really stating the nuances of the problem why we aren't getting to where we need to and not just saying I can't do this no we can't do this and this is why again Charlemagne this guy says don't you think you can make Sean John that farm that was only cool because dudes in the hood made it that way Dapper Dan responds you don't understand what I'm saying Malcolm thought global Martin referring to Malcolm X and Martin Luther King so right here again he's saying look not only was before he explaining the problems Charlemagne the guy is actually assuming that he's trying to do something that is not he's saying look I'm not trying to build something locally there might be problems there but my problem is this global problem so don't get my problem confused not only explaining why issues exist but making sure people are clear on what your issue is and not trying to take it another direction is a strong part of making sure your message gets across because it can get confused a lot of times particularly by the audience who's watching on they might say yeah how come you can't do that like are you just complaining are you just not doing the work and it's like no this is not my problem this is not what I'm trying to do I'm not just trying to have a successful business I'm trying to break ground and this is the way to go about it because this is the part that matters now for number four getting offended at disagreement let's go back to Kanye's breakout moment right sway in the interview said why don't you empower yourself and don't need them and do it yourself Kanye responds how how sway you ain't got the answers man you ain't got the answers you ain't got the answers sway you ain't been doing this more than me you ain't been educating yourself well this is a key moment because Kanye West later acknowledged that this was wrong in his approach right we talk about some of these things so if people don't think that Kanye was wrong Kanye West later switched that mentality that in an interview showed to be entitled and said yo I need to take ownership because he said I think it was more my fault for getting turned up but I get frustrated with dumb questions is what he said to Greg Street in his v103 interview in the same media run but the thing is especially when you feel like you're a visionary or you're just taking people a place that they don't know about then you should want people to challenge what you're saying because it's an alley-oop it gives you an opportunity to explain to people why what you're saying is important and it's actually more impactful when people challenge what you're saying and then you're able to explain and justify versus just throwing that out there freely with no type of pushback it actually helps make your point when you respond to those objections this is your moment to teach because sway even said later on in that interview he said if I ask you a question you can't blow up on it I don't understand it now I do because things did calm down later on that interview and Kanye West did do a better job fair enough at the end of that interview when it started to become a lot more clear and last but not least number five is amazing men versus moving man and why this is so important is because it's really the end result of the people who have the impact versus those people who really they just entertain and what do I mean by that well let's check out this excerpt from Dr. Joseph Goebbels who was actually a part of the Nazi regime and it was one of those things like if you research the tactics and strategies that they use to take over and do so much damage to the public you'll find that the core of everything was essentially communication propaganda right great speeches so what he said is there are two fundamentally different kinds of speakers those who use reasoning and those who speak from the heart they reach two different sorts of people those who understand through reason and those who understand through the heart speakers who aim for reason are generally found in parliaments that's government right those who speak from the heart speak to the people the speaker who uses reason if he is to be effective must command a wide range of statistical and factual material he must be a master of dialect as the pianist is a master of the keyboard with ice cold logic he develops his line of thinking and draws irrefutable conclusions he is most effective with people who work primarily or exclusively with reason this is the important part right here big and compelling successes are denied him what he's saying is this type of speaker has a hard time of reaching and impacting the masses he does not understand how to fire up the masses for a great cause he is limited to educational discourse right this might be somebody who debates right or you're just on a panel right you're you're on CNN or something like that right since he is cold he leaves his listeners cold at best he persuades people but never mobilizes them and sets them marching regardless of their own ideas or the element of their personal risk involved and again that's entertainment versus impact right he persuades people that he might be right you're looking at this person is like that singer where they are great at everything that they're singing they're hitting these technical spots right their breathing is right and you're just clapping you're like that person is amazing versus the other singer who might not even sing as well but they're giving you goosebumps right there's a difference between that person is awesome and that person is moving me emotionally and when we're talking about speeches right there's a difference between yo that person is right or that person is a great speaker and yo I need to do what they said now I'm going to march and take over this country or now I'm going to go on to street and hand out flyers speaking from the heart allows you to do that but of course there's these pros and cons of each the best person is the person who does both so let's go a little deeper into what gobel said the speaker from the heart is different he may have the skills of the master of reasoning they are however only tools he uses as a true rhetorical virtuoso he has abilities not found in the reasoning speaker he combines clear diction with simple argumentation and instinct tells him what to say and how to say it language is united with ideas and how often do we hear Kanye speak ideas because Kanye does have a lot of great moments where he does combine the logic and the speaking from the heart right but then there's these moments where it'll be just heart and then this is where he finds the most conflict because people don't understand the reason behind it right there's sometimes where you might say hey Kanye is just completely off cool agreeable but there are some times where of course just like everybody they're right and wrong at moments and the moments that he's right but still people find issue with something that they actually would agree upon himself is because he's speaking from the heart in a way that people can't connect with and understand that's the gap between him and Dabra Dan Dabra Dan very well stays in these moments where he can go back and forth and keep people in the loop from a logic side and speaking from the heart side you find the most issue of Kanye typically when it's an interview and someone's not just listening to him because when he's in conflict when someone challenges him he just might turn up a little bit just how we talked about getting offended and that's an issue so to end it and really understand the impact of these guys dr. Joseph Goble says these rhetorical genius these are the people who can do logic and speaking from the heart these rhetorical geniuses are the drummers of fate they begin their work alone in the dark and dismal historical epochs and suddenly and unexpectedly find themselves in the spotlight of new developments they are the speakers who make history and that's where i'm going to end this these are five key takeaways from the Dabra Dan interviews and Kanye West and how they had the same message but they were perceived in two completely different ways and when it comes to that Joseph Goble's excerpt you can pause and read the entire thing on the screen because there was some parts that i did skip and there's actually still some other things and basics that can be covered when it comes to how you can approach your interviews and think about your interviews so i'll probably do some other videos on that in the future instead and as always this video is brought to you by brandmannetwork.com we help artists who are interested in making actual progress do so through their branding and their marketing if you're interested you can check out brandmannetwork.com but other than that as always if you like this video go hit the like button if you like it you might as well share it and if you're not subscribed you know what to do hit that subscribe button