Plasticity Forum - Cascais, Portugal, 2015





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Published on Jul 13, 2015

The Plasticity Forum is a unique conference focused on the future of plastic, and where the leaders are going with design, innovation, materials, recycling and solutions, for a world with a reduced waste footprint. The 4th annual Plasticity Forum in Cascais, Portugal, built on the success of the previous Plasticity Forums in Rio de Janeiro, Hong Kong and New York.

This year’s forum focused on “Designing for Circularity, Customer Engagement, Reverse Supply Chains and Reaching Scale.” PLASTIC – A WASTED OPPORTUNITY It’s versatile, it’s cheap, and it’s incredibly convenient. Yet despite being designed to throw away, plastic simply doesn’t go away. Plasticity brings together decision makers, innovators, brands, international associations, policy makers, and many more. Every year 280 million tons of plastic is produced globally, yet estimates suggest that only 10% each year is actually recycled. Capturing this waste stream presents a significant and untapped business opportunity, as does the redesign of packaging, and the thought process around waste creation.

The Plasticity Forum presents ideas and opens up discussions on how to harness this material in new ways, both “pre” and “post” consumer use. We address design, materials, innovations, re-use, and waste reduction in the aim of encouraging further innovations within plastic use and powerful collaborations between our community which includes producers, users, recyclers, designers, innovators and entrepreneurs. For more information, go to www.plasticityforum.com

Video Production: Oliver Gardiner


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