 All right here, so I get this question all the time like What do you do when people are quitting on their journey or they don't want to can sit continue on their journey? most common question I probably one of the most common questions I get and You know, I just did it live with somebody. I'm like, it's a spider. I gotta do another one So I'm gonna do this live on not giving up like and it's funny because when you think about it it's probably the single hardest thing that people have to go through is Their own willingness to keep moving forward Because it's easy just to stop like when people run a health journey, they're going to lose weight And they're not losing weight fast enough. What happens is they stop and Inevitably they like they searched for 20 30 40 things the reality is what they started with was probably the closest thing to get Them going it's usually that simple and it's just to be business. It could be anything, right? It's like, you know, you start Things are always hard I was talking about like, you know, even you got to feel like LeBron James LeBron James is going through it right now The end of his career. He's the best in the world one of the best ever basketball players But yet he's going through this do I give up or do I keep pushing through and then there's a time where you have to retire? Transition life and that's a whole nother topic, but let's talk about health journey really quick So people that are going through a health journey. Maybe they're not health. They're not well They're maybe they're overweight. Maybe they're not fit And they start the gym they get New Year's resolution come up They start the gym and at some point it's gonna get really hard It's gonna be uncomfortable and the question is is what why do some people move forward some down the lady that I just interviewed Jen? If you guys know Jen Jen man, she's doing well. She's down 70 pounds, but she started Five years ago. She tried her product and she didn't like the flavor and people were like, you know She's like, oh, but it's just a flavor, but it wasn't about the flavor She wasn't ready to really commit to the change of life. That's really what it was. That's all it was and Because the now she'll drink the flavor right doesn't really care because she's committed to changing her life and Two years ago she started again. She started over three years after starting. She started again, but why did she not quit this time? Does it make sense like what what about this time was different and It's either the pain was big enough or her desire to change her life was greater Or she was looking forward to something in the future and it's just really interesting. Hey, Jen I'm talking about you. You got me all inspired about this Give me enough thing. I had to just come on and do my life on it But you know, we hear these stories from history all the time like the light at the end of the tunnel Right, it's the darkest before the dawn. Is that is that how the statement goes? Somebody correct me if I'm wrong It's always the darkest before the dawn and Or the grass isn't the one that that my brain works with is like if you have a this is the earth This is dirt earth piece. This is the seed of grass grass is underneath the earth And right before it punctures through the earth, right? You're right before it punctures through the earth is when it's the hardest things are the hardest So it's that moment right there when you can just give up Or if you break through Everything can change right the whole world open and I was I'm a Jen and right now her whole world is changing and what's interesting for me is I get to see this and then I Know that there's so much more she has to see now And she still it's all new it's like a newborn baby You're kind of like oh look at that look at that look at that go to the Disney World for the first time You're just like oh my god. Oh my god. Oh my god. This is amazing. It's the first time you've ever seen it Now if you go there a hundred times, it's kind of like is Yeah, right so she's in this new world right and so we're always trying to break through to a new concept If you become the greatest basketball player of all time or one of them and then you retire You have to break through again. It doesn't change. It's still there Now it may be it comes a muscle and our CEO Brian Underwood talked about this a lot You have to build the muscle of the breakthrough that it is going to be a little challenging And if you can find a way to embrace that challenge you can life can forever change But it's just interesting because it's like at the end of the day What keeps you from quitting and giving up and I don't I don't have an answer at all if you guys have any answers Tell me because it's easy to say. I think I said this in my one of my writings I said it's easy to say it the words don't give up or one of the easiest things to say But yet one of the two most challenging things for you to do and they don't know and what happens when people give up Is it you you justify it in yourself? Like you find a way to? Convince yourself that that's what you're gonna do and that makes any sense Like there's a reason behind it and I have a few situations in my life where I would say I quit or gave up I hate using the word quit But in essence maybe I did it's interesting because I don't know because it's like part of me It's like I I I did but I didn't like so I was in a recon unit in my very first evaluation that I did I actually was in the treading water and I could do it but for whatever reason I was panicking I was literally drowning myself. I was like I couldn't stable. We had to trip water for 30 minutes Which isn't that big a deal. We had our boots on and our clothes on but still not that big of a deal Yes, I'd already been up for five hours. Yes, I'd already ran three miles into my pull-ups in my other all my other tests Yes, we had a got hazed and yes, we had to do a lot of other stuff But I called I'm like and I went and touched the side of the pool and I was out I was done I gave up now interesting enough. I went back and did it again. I got through right and so I didn't quit I guess but I gave up in that moment and it's an interesting thing because I know I could do it Like that's the thing is that I knew that I could get through like anything that starts a journey You know, you can do it but then there's something that stops you but after I quit or gave up I constantly was like, you know, the boots and I Constantly in my head with trying to justify why I did it so that I made myself feel better, right? So I didn't go crazy. I didn't want to go crazy. So it's just really kind of an interesting journey and so yeah, it's it's a If you have the secret to not giving up and keep persevering forward what I can't tell you there's a muscle in there what I can tell you that Something to do with you, maybe what kid thing my wife and I we were up really late last night Get your heads out of the gutter We're just discussing we've been doing these late night talks and it's good I really enjoy it. Although it gets really good. You get really late But we were talking about like our kids in this whole same concept like what's what's worse And that's not the right way to word things but what's worse Making things really fun and easy for your kids without challenging them or holding them to a high-stand and then me not working you as much Maybe then having some just because we have some friends that you know Their parents really are hard on them were hard on them But they're all like extremely successful like like they and they have good lives But yet what's the trade-off like right if their parents would have maybe not been that way and maybe there's something in the middle I don't know we're working on that but it was just interesting You know teaching Innately inside of us, right? Do we have a tendency to not like does it different is a personality trait? I don't know. I'm just it's all fascinating to me. Why do people give up? Why are people starting our product and then stop me when you know It's the number one supplement in the history of the world and this is my quote, but the science is just there It's it's I'm pretty well qualified to make that statement It's I mean, we're literally I'm talking with Outer space like NASA former chairman of NASA. I'm talking about like going to outer space and Mars trips in ketones And you know somebody's like I didn't lose five pounds on the product Like it has been tested as the number one performance product ever Performance that means for anybody not not just athletes anybody to perform better. Like it's pretty magical, right? What we have is is Remarkably magical. So it's not the product, right? But people will sometimes say that like I didn't like the flavor or oh, I you know It messed my GI track had to adjust and I didn't like that. So they stop on changing their life forever Even though that it's all there for them. And so it's just a real interesting Concepts and so I wish I had a better answer what I can tell you though After eight years of doing this and it been in the coaching world for 20 plus years is that Everybody comes back People start and stop and that's just something I had to get used to as a coach because you just like you hide Somebody and here's the funny thing is is most of the time when people started with me and they quit and they came back They felt guilty. They gave up on me. I Thought it was interesting, right? It wasn't about me But meaning like they committed to working with me to get changed alive. They quit Or they stopped they gave up. However, you don't quit You don't really fail unless you fully quit I guess so maybe they gave up but then when they came back They always felt like man, I'm so sorry. I let you down. I'm sorry that I wasn't fully committed You know, I was I'm like, why would you be why you apologize to me? Like apologize to yourself, but don't do it again next time And so, you know, we have a kind of a kind of a rule It's like if you if if two times it happens then it's you you need to change you, right? Like there's no evidence to suggest that it won't happen again That makes any sense So what's changing in you and and this is something I asked myself my wife and I came up with this really cool thing That's another story, but a really cool agreement because I as a as a practitioner Clients would come to me with the same problem sometimes and I'm like I already addressed that and she goes It's not them. It's how you deliver the message and I was like Because it was the problem was me not them, right? It was easy for me to blame them, but it wasn't I was giving them the solution But they were receiving the solution if that makes any sense and I kept blaming them for it She goes well Why don't you look within change the way you deliver it and see what happens and I did that and it's remarkable How much better they got so big anyway? So going I have no idea where this is going, but if you guys have any advice I'm not giving up What I'm gonna tell you is this is that we all go through Challenges like people will look at my life and go my god It must be nice having this so bad or this or that I mean I got struggles like I'm just telling you We have we have things that make things hard, you know, like you set a goal and you want to go achieve it It's sometimes easier just to stay in bed. It truly is And it doesn't have to be work, but you have to stay focused excited You have to know that it might get challenging don't expect it to get challenging don't expect it to be hard That's a buddy of mine mess that one up We always say that the person has the most success the person that overcomes the most problems So he started looking for problems don't look for problems. They'll find like I don't even like to use the word problems, but complications Learning experiences we're gonna are gonna find you right as soon as you go into a new if you go and if you've never been to Dubai And you travel to Dubai you're going to find situations that you've never been in before So you have to overcome that like that's an easy thing to kind of understand Right you have to overcome that experience before but once you do it a few times It's easy. So the person that has the greatest success is the one that puts themselves in environments to overcome more things They're getting uncomfortable to grow. They're expanding their capabilities of accomplishment, right? And that that builds strength and momentum to get better And that's why I give Janet Jen a big shout out because you know, they're going she never did alive before I met her She'd never traveled much ever I don't know she'd have been on an airplane the first time she got an airplane She definitely never traveled alone and now she just got her passport Right, and now she's been on multiple trips travel alone done. I mean doing all these crazy amazing things and To me that's super super remarkable because she's she doesn't realize how much stronger. She's becoming she probably does But she also may not see yet how much she's changing the people around her because she's willing to go through and Make it even though it seems hard or complicated. She's building a muscle making things easy, you know, so What's up Michael a little UK in the house Way to go Jen. Yeah, I super excited big shout out to miss Norma. No, I need to do our live Maybe we'll schedule that this week next week. I don't know when we should do that, but if you guys Ever want to you know, I just I It's interesting like why do some people give up one people simple don't I I don't know It's just one of those things. I don't know like it's easier It's easier to not do it than it is to do it probably But you also have to live with the fact that you never did it and I don't know if that's easier That makes any sense. That might be a good quote. I don't know it's easier to not do it than to do it sometimes when it's hard, but you also have to live with the fact that you never did it and You know the the I guess living with regret probably one of the most torturous things Maybe that is the definition of hell. Maybe maybe maybe that's that had to be it, right? that the the closest thing that we could ever in this planet, you know in this earth to have is the regret of what it could have been and I Couldn't imagine. I mean that's that may be it right the regret. I mean I've watched my I've watched people pass on I'm not gonna give details, but I've watched people pass on to this planet into another you know another world and In their eyes you saw the regret you saw the the fear and the scarcity and It's the worst feeling in the world ever see right watching somebody pass that didn't That regretted a lot of choices that they made Couldn't imagine, you know, I just couldn't imagine that that's what I'd go out and maybe that's that that's the thing Is maybe that's the but that's a negative thing I hate they put a negative light content on it, but that's when I saw that I just made me realize is that I like I owe it To not I don't want that's that's my hell is to regret something. So the other way I looked at it was We went to Germany and so I told Jen the story went to Germany and we actually went to the house Well, my my wife's great great great great. I don't know how many greats it is But many generations go the house they left to come from Germany to America So there's three brothers. They walked out of the house to never go home again And I and I was telling her we were sitting down having coffee after we were at this house And we use it was kind of a scavenger hunt to find out her like it's something I'm passionate about this finding our ancestral lines But I don't want I don't want to just care where they come from. I want to go see where they came from I want to go and like actually go there and Wonder why did they leave this beautiful place to go to southern Minnesota like that seems kind of a place to stop I've another story about that but I Go we kind of owe it to those guys for committing this like think about that think about leaving your house You never go back think about the risk the either how bad it was there or how exciting it was here It's like there's one or there's a reason to go one way or the other right and I was like We kind of owe it to those three brothers and really the whole family right because not just only did the brothers leave it The parents had to let me like go like we'll never see you again We'll probably never see you again But leave this leave this house to never be seen again by us So that you can create more for the future of our family in the next generations I go we kind of owe it to them to give it her all right We kind of owe it like if they're willing to do that What are you willing to go through right and this is how I think I know I'm maybe maybe weird maybe not But like when things are tough you kind of like how tough was it for them? I have a friend of mine his mom literally smuggled them into America They got caught at the border. She didn't speak English And then somehow she still was able to get through raised her her boys or kids in southern Or in Florida so that they could have a whole new life Well, guess what like that's like those that those boys work their butts off because mom did everything She could to give them the chance to have a whole different life. That's how bad things were there She was willing to go through all that and so as we're Wrapping up you're now not only able honoring the people of our past that helped us get to here But you're also creating The new benchmark of what people can create in our future So if you have parents if you have grandkids you have you have sisters and siblings or friends This is an opportunity for you to show them that they can do it too So don't ever give up. Just keep just keep going. Hey, guess what and and I promise you this is like taking a break Is not giving up taking a break sometimes might just be perspective. It might be hey, listen, you know what? It's one of the I love about plateaus if you ever read a book called mastery. It's actually really cool book Plateau doesn't have to be a negative thing too many people think about plateaus a negative thing a plateau is a way to gain perspective Establish a new normal and then build off it and so sometimes we need to maintain that sometimes you can't like people are trying to lose 200 pounds or 150 pounds well It might be the healthiest thing for you to lose 60 and stay there for two or three months So that you can gain better health to go for the rest that might be the best solution for you but what happens is people want to see always moving and When ends of happening is it may they change and then they start going backwards because they change the approach And it was already working the whole time. So plateaus aren't a bad thing It doesn't mean you're quitting or giving up what it means is that it might just be the right thing to do So that's that's tough to it's you might stay at the edge of the grass for a long time before you break through and that's a plateau Right, it's a plateau, but it had to be the right environment up above It was still winter time and because it was still winter time it didn't break through because you would have died Right if that makes it he says man this this grass analogy so good. So oh Steve what's up, man? I hope you're well I hope you're well. Hope you're well Anyway, guys, I got it. I got it. Go have a great day. Happy holidays to all of you Appreciate you plugging in with me and don't give up. Just keep going New year around the corner and let's have some fun But have an awesome holiday Merry Christmas and happy holiday and happy New Year's. Cheers