 If you have tried all of YouTube's tools for content creators, you already know FameBit, YouTube's platform for self-service brand deals. And there are some major changes to that platform that you need to know. Hello, this is Freedom News and let's get straight to the news. By the way, if you are looking for alternative on how to monetize and protect your content, stay until the end of the video for a bonus tip. Before we jump into the major changes FameBit is going through, some of you may not be familiar with the platform. FameBit is a platform that lets content creators and to an extent social media influencers the chance to look for brands or get matched to brands that being perfect for each other. But let's focus on YouTube content creators. To be part of FameBit, you will need to pass these requirements. These though are not limited to the following. You have over 25,000 subscribers, you're over 18 years old, you're in the YouTube Partner Program, you're based in the United States, you have zero active community guideline strikes. If you want to know more about FameBit and the full details, you can check out the link in the descriptions below. Now that's out of the way, let's talk about the important update FameBit released last April 28 by Scott in the Help Center. Currently, FameBit has two services and these are the self-service program where creators are allowed to independently find brands to work with, submit deal proposals and complete the campaign. The full service program where YouTube's team of experts proactively matches creators with brands and provides end-to-end campaign, management and delivery. Unfortunately, in the coming days, FameBit will discontinue their self-service program. Reasons unknown to us. We're sure that with their experience of the service, they have refocused their goal to supporting and driving revenue to creators. With this being said, they have built unique features that will support their goals. Such goals are, per the post, on the creator side, we've developed insight-based matchmaking tools that allow for equal access to branded content deals for any eligible creator. We're democratizing the opportunity for a creator to partner with a brand based solely on their effectiveness in reaching and influencing the campaign's target consumer audience. For brands, we've added new measurement solutions that provide them with real-time campaign results and bring the accountability of online digital advertising to organic branded content. First, brand interest lift measures the impact that a branded content campaign has on consumers' search and behavior across YouTube and Google. Influencer lift measures the impact on consumer purchase intent, brand recall and much more. Organic views or conversions show how many users who watch the branded content video also bought featured products or took another conversion action determined by the brand. Through our industry-leading Google insights and tools, we've made it possible for brands to measure the true impact and ROI of influencer marketing. Of course, branded content only works if it's authentic and engaging for viewers. So we've introduced new features like shopping shelf and app shelf that allow viewers to buy products and download apps being discussed in creators' videos directly from the watch page. We've also introduced new technologies like the AR Tryon experience that allows the viewers to virtually try on and shop products along their favorite creators. Pioneering the way that viewers test and shop for products digitally. Now to address when FameBit will remove their self-service program, they will not be continuing this service on July 31, 2020, moving forward. You might be wondering as well, what if you have payments unreclaimed? Well, you have to move fast if you want to still get your earnings. If you want to know more about this, check out the link to the article in the description below. It's a shame, self-service program will be discontinued. It can help you self-customize your brand deals and pick for yourself the brands that you see are a great fit for you and your content, but don't worry about it though. Bonus tip, if you're looking for monetization alternatives due to these changes to FameBit, remember that you can protect your content and claim what is yours with our content ID service Aegis. If you are interested in hiring Aegis services, please visit www.egis.tm for more information. Now we pass the spotlight to you. Do you know about FameBit? Do you see a platform like FameBit, an essential part of every YouTuber's toolkit? Let us know down below. Before you leave guys, you know what to do. Like, subscribe and gong that bell. This has been Freedom News and we will see you on the next video. Goodbye.