 Awesome. So all I'm going to really do, and I'm going to really help you all here, man, is really just kind of comb through everything based on the new Apple iOS update, like what needs to be integrated, what needs to be connected. So, and then of course, answer any questions you have. But yeah, go back down real quick, go down to brand safety and just click on domains. You have your domain integrated, right? So that's where it starts. Yeah, domain. Okay, perfect. So you're good there. And then now what you'll want to do those, you'll want to click on connected assets right there in the middle, connected assets. So right there, there's the page, see if there's anything else to connect. Actually, I think it's just the page, but see if there's anything else. Yeah, that's the page. So you're fine. So and then click on, click on, scroll up and go to go to, yeah, so just knowing what pixel you're using, I would rename that pixel. And then, and then go up to add accounts and click on add accounts. And then over here, okay, so Barry, see if you need to add any more assets. So click on connected assets. Go to add assets. And I think you need to add your pixel. Actually, no, you're fine. Okay, you're fine. Okay, perfect. So then now just go back, click the three lines at the top, go back to the events manager, right? Yeah. So events manager, this is what you'll want to do first. Actually, you know what? Let's get those. Before we go there, let's go to, well, actually, we're here. So hover over the blue triangle and go to your custom conversions. Or actually, you might have that tab already open, right? Oh, yes, I do. Okay. So here's what you want to do. Go ahead and go ahead and go ahead and grab those links. So the custom conversions, the link, just grab it, copy it if you need to grab it from somewhere else, or you can grab it from right here. And let's just, first of all, when you set up, when you set up custom audiences, here's, here, I don't think this, I don't think this, well, yeah, I don't think this is a huge, huge thing. But, but the way I've always been taught in the way of, I've always set up my custom conversions and my custom audiences, go back to, into a real quick, the manage, just click on it, click on any of them, either one of them. So right here, what I've been taught, and again, I don't know if this is a huge, this isn't, this is not the reason why it's not in, why it's not active. I'm gonna, I'm gonna make it go active in two seconds. But just for, just to get in the good habit, taking out the HTTPS, that doesn't need to be there. So whenever you create custom audiences and custom conversions, the correct way to do it is just to put the URL. So think wealthy, be wealthy, like just no HTTPS, no WWW, just the URL. I see. Okay, that's just good habit. So, so custom audiences, custom conversions, you only need think wealthy, everything after that. Okay, so, but again, I don't think that has, I don't think that's a huge, huge deal breaker. So now let's just, yeah, let's copy that entire link, let's open it up in a new tab. And here's what you always want to do. When you, when you set up a custom conversion, this is 1000% of the time, when you set up a custom conversion, you always want to open up a new tab and, and, and, and let Facebook read that pixel, let Facebook read that pixel, let Facebook read that custom conversion. Do you have the Facebook pixel helper Chrome install or Chrome plugin? I believe I don't think I do right now. No. Okay, so yeah, open up a new tab and just I would, I would install it. I mean, I'd install it, especially if you're working on Facebook ads and 90 pages for sure. Yeah, open up a new tab and let's just go to Google and just, yeah, Facebook pixel helper. Yeah, Facebook pixel helper. This thing is really cool because it, it, it lets you know, you know, that your pixel is installed correctly. It lets you know whoever, you know, is tracking you, you know what I mean? But I don't, I don't use it for that. I don't care who's tracking me. Actually, yeah, you have it somewhere there. So maybe I just need to turn it on here. Actually, you just past it. It's right up. It's above to the right. Oh, there it is. Okay, awesome. Perfect. So let's just, if I were you, I would just pin it up there, pin it to the top. That way you can see it at the top, top right. Yes, just you should see the little pin, but awesome. Perfect. Okay, cool. So then this, you know, just lets you know that the pixels on and it lets you know that the custom conversion was, was set up correctly. So go to refresh, go to the thank you page and just refresh it. So let's refresh, refresh the thank you page. Okay, cool. So number one, the pixel is not on this page. So that's why that pixel helper is so freaking important, because it clearly it clearly shows that the pixel is not on this page. And so that's that that has to happen first in order for that custom conversion to go active. So when you hit that drop down, that, that pixel helper right now, it's shaded gray, right? So when it's shaded gray, there's no pixel on the page. And again, you'll see it on your page, you'll see it on any web page from this point on that thing, when a pixel is on it, it lights up. So you'll be able to click on it, like since you're logged into your Facebook on your computer, you'll click on that from your desktop here, and it'll say your pixels name. Right. So that's how you know it's your pixel, because it freaking says your name, it says, or the business, whatever you name the pixel, it's the name of the pixel. I see. And you'll see your custom conversion. Watch, let me share my screen, kind of my screen real quick. Sure. So you could see my pixel right here at the top, my pixel helper, right? So as I go to a page that I have, I'm trying to set up screens, sorry. Oh, goodness. Yeah, if you stop sharing, you can come back to mine. Sure. There you go. Okay, so then I have my pixel on a bunch of these pages, but this is my custom conversion, one of my custom conversion pages. So if you if when you come with this page right here, this right here lights up, right blue, three, four, but then look, as I click on it, look, you'll see that my not only is my pixel, this is the name of my pixel, not only is the pixel on it correctly, right? But it also shows the name of my custom conversion. So that's why the pixel helper is so important. So just let me know that my pixel is installed correctly. It lets me know that my custom conversion was installed correctly. Now, once I once I set up the custom conversion like you just did, right? Once you set that up, go ahead and share your screen. Once you set up the custom version just like you did and then it shows inactive. As I mentioned, you then go to the thank you page, refresh it. That's when you can check the pixel helper icon plugin, and it'll say everything there. And then you come back. So this is very important. Then you come back to the custom conversion, the events manager, watch go back to it, the tab. Yeah. Now, once you open up the thank you page in a separate tab, let Facebook read it for the first time, they're reading the pixel, they're reading the custom conversion, then you would come over here and refresh this and that would go active. Now, again, in this case, it's not going to go active because the pixel is not on it. But go to refresh it refresh anyways for the hell of it because you use you this picture. Yeah, this page. Yes, I don't think it's going to go active because yeah, it's missing the pixel. Yeah, I mean, I can listen to pixel. So once you install that pixel, then you can refresh this page and it'll go active. And then and then that's the conversion, you know, that you're using. Now, that's step one is setting up your custom conversion. Once these two are active. And again, all you got to do is open up the link in a separate tab. That's it. And then it goes active, then refresh this page. And they're active. After you do that, then you go to the lines at the top left. So go to the lines and then go back to the events manager. And then this is all you got to events events manager. Then this is all you got to do. You got to come over here. And then you have to make sure the first thing you want to do, there's two things that we're going to do over here. The first thing is, is yeah, knowing which pixel you're running off of. See, so now look, this is the time to rename that other pixel. So which how do I go about doing that? Which which pixel are you using? Do you know? This is the main one here. Okay, let's name that let's name that main one, or name it something hit the pencil to the right, the little edit right next to the title of it. My dream fulfilled pixel to the right. Yeah, that the title is also to the right, like below the blue button. Oh, below the blue button. Yeah, right there. Okay, you can you can name it my you know, main my dream fulfilled pixel or whatever, like just something to know the difference. Perfect. So that's the one right there. That's the one right there. And that's the one that ends in 7712. So that's how I always kind of remember it. So here's the deal. First things first is is hitting settings to the to the bottom right over there. So setting no no no to the to the right, it was right here on the page. Yeah, go back to that page. So you want to Facebook wants you now to create what they call a an allow list. And so we just got to make sure that the links that the domains are the correct ones that we want Facebook to track. So we integrated the domain with GoDaddy and or whoever and now you have that that active domain in the brand safety in the business settings. But over here, you still have to line it up. So click on settings. And that's your allow list. So click on settings right there at the top settings. Right. Yeah, settings. And then if you scroll down, we're looking for traffic permissions. Right here, traffic permissions. Okay, so these are the two domains that you're allowing Facebook to track. So is a webber an important one, or or a webber is the platform that I'm using to make the landing page? Okay, perfect. So so leave those and then there's the dot com my dream fulfilled. Perfect.com perfect. So you're good there. So that's important is always making sure that the links here are the are the correct ones. And then now click on overview, right there in the middle to the left overview. Now this is the biggest, the biggest update. So click on yet overview to the left. So right here, click on you're going to click on aggregated event measurement. Next to new and purple there. Yeah, and then configure web events. Yeah. And then right here. So you have this domain verified, you have this right here manage events. Okay, so over here. What you're going to want to do is your one yeah, edit. I think you're going off the yeah, see that custom conversion. So it's not conversion leads. The custom conversion is the one you set up that were inactive those two. Okay, so so it's so I don't know what I don't know which ones those are but but actually those are those are the general ones there the standard ones. But once you activate those custom conversions, then you'll see those two right there. Oh, pop up. Yeah, it'll pop up. So you have to activate them first you have to add the pixel to that page. That's that's all you gotta do. So the pixel needs to be on that page. So what am I what am I doing wrong here like how should I actually set one of these up like when I go to add event. Yeah, so you can just go to an X out of all of them X out of all of them. Sure. Because those are not the ones so you're going to add event. Yeah. Actually, what you want to do maybe is just bookmark this page like bookmark this because this is where you're going to come back to once you add the pixel to that page and thank you page for sure. Then you're going to then you're going to come over here and or you're going to go to the other tab and you're going to you're going to refresh those those those custom conversions. The ones that are inactive the two that are inactive right. So you refresh those those should go active as long as that's the right link for the thank you page because I know watch go back to the leave this tab open bookmark this if needed. Yeah, you already did. Okay, cool. Go to the other one. Yeah, open that one and then go to hover over your blue triangle and go to custom conversions blue triangle to the left. Yeah. So as long as this link over here. So click on main conversion leads. As long as that's the right link, like you have this long ass link. So I don't know if that's the right link. Like because when you go to a page, it's normally it's normally that that company or I don't know if it's the company or if it's like a web or for example, or if it's or if it's your IP, your internet provider where a lot of times when we go to sites, numbers are added to the end of the link. Like that happens to me all the time when I'm on a certain website, there's a bunch of characters at the end. So I don't know if that's how you set up this just based on what that link read at that given moment when you copied it the very first time to set this up. Or if that's the actual link in your in your Aweber, like what you want to do is you want to go to a web. I don't think that's the link at all. Like to tell you truth. Seems so that's the link they gave me. But you make a good point. It's I thought it was really just kind of just really long and yeah. Yeah, that's that can't be that can't be the link. And go here. And so right below here, right? So I guess I guess shit. I guess that is the link. OK, OK, well, that's fine. OK, well, then shit. That's fine. So here's what you want to do. Why don't you? Why don't we why don't we go back to your custom conversions? Let's just. Yeah, right here. So then. Click on manage. Yeah, right there. Yeah, click on manage. So you named it. Thank you. Page lead conversions. Well, that's the that's the description. You don't you actually don't need a description. You can have a description if that helps you in any way. But but the description really isn't needed. It's just the title main conversion leads. Like that's the name. OK, so you can leave the description if you want. That's fine. But OK, so as long as that's the right link man, then then then you just need to add the pixel to the page. So why don't you get the picture? That would be that would be this pixel here. No, that yeah, the pixel ID. Does it call for a pixel idea? Does it call for the whole code? A Weber, because I'm not too familiar with a Weber. I believe just a pixel ID. OK, so then yeah, this just paste in that to the very, very right. Yeah, you have that one right there. Yeah, perfect. So going here. Yeah, so see if you can like I need to go back to here. Then settings and tracking and. Yeah, perfect. There it is there. OK, cool. So save that and then now go ahead and go back to your thank you page tab and just refresh it. So the tab that's already open. Thank you. And just push that. Yeah, perfect. So just refresh this page. Cool, man. There's your pixel. So your pixels on it. So click on the pixel helper to the right. No, go back to your thank you page. Go back to your thank you page. Thank you, yeah. OK, so click on that pixel helper. Yeah, OK, so there's there's your pixel. There's your pixel. So go ahead and. Go ahead and what I would do is I'd probably set up a new a new custom conversion, man. Yeah, let's let's let's go back. Let's go back to yeah, custom conversions. Should delete both of these? Yeah, you could delete both of them. Yeah, delete both of them. Manage and yeah, delete. OK, so if you delete customer use OK, that's fine. Does does allow you to delete it? This customer is currently being used in a domains web configuration. OK, so you got to just OK, so. We have to just simply delete it from the other from the other. Even aggregated event measurement side. See if you could delete this one. OK, sure, nice to the same. Yeah, OK, cool. So then OK, so let's just let's just add the other one. Let's and then we can name it something different. So create custom conversion. Yeah, and just yeah, go ahead and set this up and name it name it something different. Yeah, main. And what I do also, man, is I name it. I mean, this is just preference. This is total preference. This is just me. I'm just thinking out loud and giving you my two cents. Yeah, I name my custom conversion. I name my custom audience. Whatever the hell that offer was. So people that landed on that thank you page. Who were they? Were they download or they were they PDF leads? Were they what type of leads were they, you know, like? I see. Because when you just look at main custom conversion, I don't know what the hell that is. If I'm looking at a dashboard, you know what I mean? So you want to kind of be more specific when you title your custom audiences and when you title your custom conversions. So landing page. Well, what kind of landing page? Right. So PDF download. PDF download leads because that's what they are, right? Yes. Yeah, PDF download leads. That way, when you look at it, you know exactly what conversion that is. And then also, when you're looking at your custom audiences, you'll know exactly what that is, you know? So click on, select your own category in blue, select your own. No, leave that one as is. And then just select your own category, hit the recommended and then go down to leads because that's what they're doing, right? They're going to the landing page or entering their name and email and their lead, right? That's all there is. So now grab. Yeah, grab everything except for the HTTPS. You don't need the HTTPS or any of that. So if you need to recopy it. Maybe I could just delete it in here. No, I can. Yeah, so just yeah, you just need that part perfect. OK, cool. So let's paste that in and then go ahead and click create. And so now, right when you create it, you'll need to go to web config. You'll need to go actually go to this reading. This is always important. So to use this custom conversion event for website ad campaign, set it up to share data. OK, so in business manager, go to your settings to assign the custom conversion to your business ad account. So let's do that first. So which I already which I'm pretty sure was already set up. But let's let's check it again. Sure, actually, no, yeah, you got a set of the custom conversion. So click on. No, go to what are the it said custom conversion, right? Go back to the hit the other tap to the left. Yeah, up that first half thing was that first step there. Yeah, see, so to assign custom conversion to your business account, so click on custom conversions. Go back to the other tab. I think it's the third tab actually right here. Go to custom conversions and then click on connected assets. Yeah, add asset and then just connect it here. Perfect. OK, cool. So you're good there. So now number two, go back to the other tab and then so go to web configuration. So in events manager, your domain, so your web configuration. So over here now, I'm pretty sure that I'm pretty sure that that conversion needs to be active first, but let's go ahead and just check. Pretty sure we need to just activate it real quick, but hit manage events and then go to edit. And then so over here, get rid of. Let's get rid of both of them and just add event. Yeah, and then hit that drop down custom conversion. Pretty sure we have to activate it. It's not active, but let's see. Hit the drop down. Oh, perfect. It's right there. OK, cool. So that it's a PDF download. OK, so yeah, that's so much easier with the name change, right? Yeah, you got to know exactly what that is, man. Don't leave it conversion leads. Like what the hell is conversion leads? Which conversion leads, you know? Yeah. So click on submit the blue button. OK, yeah. OK, so click. Yes, I understand these changes and then just apply. And that's it, man. Now what you need to do real quick, though, leave this as is and go back to the events manager tab in the top left. Right. And then go and click on done. And now go to your thank you page. So again, what we just did here, go back real quick, go back to the other tab. OK, so what? No, the custom conversion. This one, yeah. OK, so as I mentioned a couple of minutes ago, when you come and set up a custom conversion, you don't need the HTTPS or the WWW, right? So that's number one. And then in the number two, right when we set it up, we had a set of instructions. Number one, we had to go connect it in the business settings. And then number two, we had to go to the web configuration, the aggregated measurement. And then we had to connect it, right? The custom conversion in the two drop downs. Now what we want to do real quick is go to the thank you page. So go to your thank you page, refresh that page. Yeah. And then just hit that drop down real quick. Hit hit the drop. Yeah, actually right here, refresh this page. Go to refresh this page. Yeah. Yeah, I didn't see that other pixel. Go back to the thank you page real quick. Hopefully that's the right link. Like I'm pretty sure it is. But the pixel should have been the pixel helper should be showing this page refresh it one more time. The pixel helper should be showing this as a custom conversion. We should see custom conversion right there in the drop down. But it might just take a little while. Normally, it happens right away. But sometimes it takes a little, a few minutes because at least we were able to set it up in the aggregated event measurement. That was the most important. So it's just it may just not be reading here just yet. But normally it happens instantly and then those active instantly because now it's now it's connected in the in the aggregated event event measurement section. Right. You might just take a minute. Yeah. But that's what you want to do, man. That's that's integrating the domain. You did that correctly and then and then connecting everything in the business settings, the pixel, the ad accounts and then setting up this right here, setting up your custom conversion and then just being super specific with your titling. Right. So if anything, leave that thank you page open and just try refreshing it a few more times later on today. And then check that pixel helper. So but everything else, everything else looks good to go, man. Now now as you go in, so now let's go to the ads manager real quick. Sure. Let's go here. Now just click the green button and go in and try to create an ad. Just like let's go conversions and let's just get to step two just to see if that if that custom conversion is in the dropdown just yet. So over here, yeah, just click just choose conversions. OK, cool. And then down here, you can just switch the CBO to off or it doesn't even matter. You can. Yeah, it's already off. So hit next and then over here on the second one. Let's just click on. So the pixel, OK, perfect. So now that pixel is main my dream. That's the main one, right? So that was number one problem. Number one is that that wasn't the right. I actually, I don't know if that was the right pixel, but you always want to make sure that's the right one. And then conversion event, go ahead and click inside there. And then you got lead and then you got right there. Bam, PDF download leads. Nice. And then just leave that when your custom conversion is an active. So that's what we try doing. So the way to make it active is you install the pixel on it. You create the custom conversion. You go to the thank you page. You refresh the thank you page. And then you come back to the the custom conversion in events manager and you refresh that. And that makes it active right away. I don't know why yours isn't active right away, but at least it's it's there. You installed it. It's there. So I'm just I'm just a little questioning on on not questioning, but just a little concerned on on that link. Like, I'm pretty sure that's the right link. That's what you're getting from a Webber. But that's a long as link. I don't know why it's that like that. And there's no way you can customize it. Not that I've seen so far, but that's a good point. I could definitely look into that and look into that. You'll have to you have to recreate the custom conversion and your custom audiences. But that's ideally what you want to do. Like you want to at least customize those links. Right. Because I was considering just like converting it into a short link. And so it was, you know, because it's so even putting it on the Facebook ad, it's just so, you know, long and drawn out looks weird. Yeah, that's. That's a long link. But a shortener is good, like when you're when you're. Like if you're actually promoting it, like you're actually posting it and you're saying, hey, click here. Like if you're just organically and having a bitly link or something will be cool. But but not for custom conversions, like or even a custom audience. You have to use that root link, the actual link, you know, the actual domain, the URL. But. But it's there. I just don't know why it's not active just yet. It should have been active. It should have been active the moment you refreshed that thank you page. You know, and so the only reason why. I think it's not because I just don't know if that's the right link. But I'm pretty sure. But it is, it has to be. So just give it a few more minutes, man. Give it a few minutes, check it later on and and that should go active. And if anything, one, one thing you may want to test as well is actually opt in, you know, go to the go to the landing page, opt in. And then that that would also make it active as well. That's a good suggestion. Well, that should that should make it active. But then again, refreshing the thank you page is really all you need to be doing because you're going to opt in and all you're doing is hitting the thank you page. So it's really just refreshing the thank you page. But again, that's not working right now. Normally it happens instantly. So if anything, you may want to check it again again, like in a half an hour and then just refresh the thank you page, refresh this page and then and then see if it's active. And if it's not, then opt in, opt in and just go from the beginning to end and see if it reads it that way. Right, but very well and a Weber thing. What's that? It could be a Weber thing where it's taking a little bit longer. Yeah, I mean, or a link thing. Yeah, it could be. But the the link is is integrated. The domain is integrated with Facebook. And so. Yeah, you should be fine. You should be fine. Just again, save bookmark this page, come back to it. Just make that active. And and you're good, man. So there's really there's really nothing else to be doing now. What you really, really one thousand percent have to kind of just strategize for is is is your custom audiences. You know, that's what it's ultimately about, man, is as you run these ads, like you'll run one ad to add three ad and then you'll go run at number four. And and on each ad, you're you're targeting that area or whatever your demographics may be. But what most fail to realize is the fact that. Every time you're running an ad because a lot of people don't think, OK, yeah, let's let's try this new image or let's try this new video or let's try writing something different. And and and what you're really doing is, yeah, you're you're running multiple ads, which which which logically with you would think that is that is actually a good thing. But if you're just. Running new ads, meaning you're just running new ads to a new audience, even though you're targeting the same demographics, you're targeting the same age, even though you're targeting the same everything, it's literally still a new ad because you're targeting and you're doing this on ad number one and then you're doing on an ad number two and then you're doing it on ad number three. You're just you're even though you're targeting like I could be targeting just one city of Toronto. But if but if I'm just simply going into ad number two and setting it up again, Toronto ages 25 to 55 and then at number three, I do it next week targeting Toronto ages 25 to 45 or whatever the hell it is. They're technically new ads. So that's what a lot of people do is they'll run a few ads and and and and and because they're targeting the same location or the same demographics, they think that they're going to they're going to get a different result when it's like, dude, all you're doing is you're restarting a new ad. You're restarting targeting a cold audience. If I ran four ads one after another every seven days. So I run one out of week. Let's just say I run one out of week. This is where I'm just giving you some game right here because this is where everyone gets it wrong. Let's say we run one out of week, right? And and and and we're targeting Toronto and we're targeting 25 to 55 all genders and we run week number one. And then we do it again, week number two, same targeting Toronto 25 to 60 to 55, whatever week. Number three, set up again, third ad. We're targeting the same location. It's like, dude, all you're doing is targeting a cold audience multiple times when what you need to be doing is creating custom audiences. So so week number one, if that was an image or an ad or a video ad, if it was a video ad, you better be creating an audience around those who watched it. If it's if it's if it's an ad and you're driving a conversion to your landing page, you better be creating a custom audience of everyone who lands on the landing page but never opted in. And then as we go to ad number two, you better be retargeting those two audiences because by the time we get to add number two, I already have the ability to retarget a warmer audience, two of them. Those who watch the video, let's just say 25 percent of it. And those who landed on my landing page but didn't opt in. By the time I get to week number three, what am I doing now with week number three? Week number three, I'm also retargeting everyone in week number one. And I'm also retargeting everyone in week number two. Right. By the time I get to week number four, it's like, dude, now I got these audiences that are building. We ran and especially if you're running video ads, which you guys probably I don't know if you are, but it but he needs to be like he needs to be. And so what you're doing is you're creating custom audiences of everyone who's watching the video. So by the time you get to week number four, it's like, dude, you're retargeting literally thousands of people who watched video number one, video number two, video number three. Also, you're retargeting those who landed on the web page, on the landing page for the first three weeks, for the first three ads. You're also retargeting those. Right. So so it's in the retargeting of audiences, man, is where it's all that. It's not running a new ad, running a new ad, running a new ad. It's like, dude, you're going to run new ads every damn day and and and not not see much, not get a crazy result, even if you were spending a ton of money because because you're just you're just resetting a new a new ad every time to a new audience. And that's when you have the highest cost per lead. That's when you don't get as many leads because you're you're just simply running new ads to the same audience. But you're not saving that audience. You're not creating any audiences of those who are engaging. You know, right. Yeah, that could that completely makes sense to me. And yeah, that's that's really valuable information because yeah, when I when I see a lot of videos on YouTube, you know, many times a lot of people say to come the complete opposite and what you're saying just makes complete sense. You know, it's just kind of like restrategize, go back to the drawing board. So that's, you know, the mistake I was making, you know, just kind of restrategizing the sense of just like doing new ad, doing, you know, do multiple ads, different tests, test different ads with different strategies. And yes. And that could definitely even drain the budget really quickly too. You want to have you want to have you want to have 20 percent of a budget allocated for testing for sure. But the other 80 percent should be spent retargeting those testings. So as you're testing, you're running an that's what that's what testing a new ad every week could be where as I'm trying to explain it, if you're just setting up a new ad every week, you're just setting up a new ad every week and you're targeting a cold audience of those who don't know your brand or know you because you're not you're not retargeting or targeting anyone who knows you. You're just targeting Toronto 25 to 55. It's like, well, shit, OK, well, then, OK, so if I just target that and I do the same thing every single week, you would think that I would penetrate something, but I'm actually not because it's a cold ad every week. It's a cold ad. Right. So unless you're spending money retargeting the ones who actually engaged, then then you're not going to see the numbers you really want to see. It's all about retargeting your custom audiences. And in a perfect example is is put yourself in in the consumer shoes. Like you're a consumer. I'm a consumer. We buy shit all day. I buy shit all day as I'm a consumer. Right. When's the last time, bro? You were online and you just and we're not talking like crazy. Holy shit. I've never seen that. I need to buy that now. That's like an off the wall type of offer when you see things like that. You're like, that's like one in a lifetime type of marketing where someone has their shit downpacked so hardcore where the moment you see it, you freaking click and buy. Right. But when does that ever happen, bro? Like when's the last time? I don't care if it's a nice pair of Jordans, a freaking nice hoodie, a freaking dope ass hat. You very rarely see something for the very first time click and buy. Correct. Yes. Like very rarely, bro. And we're consumers. I'm a freaking I'm an impulse buyer. Like I'll buy shit just to buy shit sometimes. But at the same time, very rarely online. Do I see something for the very first time and automatically want to buy it? Like especially and especially if it's just some other marketer, especially if it's a coach like this or a consultant. Right. How many Gary Vee videos did we have to see to finally be like, OK, shit, this guy knows what the hell he's talking about. I've seen 10 million freaking videos on the guy. That's what made me fall in love with him. Right. Right. So it's like the same for anything else. It's like we have to see something multiple times to really build the value before I ever click and want to buy or before I click and be like, OK, well, shit, let me give this guy my name and email. I have to see that PDF at least three, four times before I say, OK, well, shit, let me download it. Right. Yeah. Unless your offer is crazy, hardcore, freaking and was written by a professional copywriter where you're getting the attention of someone right then and there because your marketing is so freaking on point. But very few of us are like that good. Like we're not all Russell Brunson's, you know what I mean? Like we're we're just normal people trying to learn this shit. Yeah. So a lot of times it's testing. A lot of times it is that. So so my point is, is the fact that you have to retarget. You show your ad, you run ad number one and then and then retarget those who engaged. And again, those who engaged are those who watched 25 percent of the video. And those who clicked went to the web page, the landing page, but didn't opt in. Right. Right. Go to your events manager. We'll go to your ad manager real quick and click on click on. Yeah, get out of this part. So that that's that's all good. So you're good here. So yeah, you can exit this part and just you can just do this ad. Yeah, go to go to audiences, go to audiences. Audiences right there. Yeah. Yeah, what you're saying makes total sense. Really good, really good information. Yeah, I mean, and a lot of this is just common sense. Look, you have no you have no custom audiences set up. Right. So so this right here, bro, this right here is is is your money. Like this is where the money is at for a client for a business for anybody running Facebook ads. It's all about running the ad to capture the audience and then show that audience another ad. Right. That's it. So this is where everyone drops the ball. Everyone runs a new ad every week. That's what they do. If it's even weekly, most don't even run every week. Well, let's just say every month. Most are running a new ad every month. We run a few ads this month. Each ad you set up went to a cold market. They never engaged with you. They never watched a video. They never freaking went on your landing page. Right. So so and then and then we set up another ad next week. Same shit targeting Toronto 25 to 55, but we're not targeting anyone who has engaged before. Right. Because we have no custom audiences to go off of. So this right here, man, is what you have to be setting up. You have to be setting up custom audiences on on everything. And it's really a custom audience of those who land on the landing page. A custom audience of those who land on your thank you page because that audience, you name it instead of Facebook, PDF download leads. So the same thing you named your custom conversion is the same thing I would name my custom audience. Those who landed on this thank you page are PDF download leads. Now, why is a custom audience of that audience so important? Because as I go run my next ad, my very next ad, as I go and set up my very next ad, that is an audience that I'll be excluding from seeing that ad. Because it already leads. They've already opted in. Like, why do they keep seeing your download video? Right. Right. Right. So so you'd exclude them and but also tell Facebook to run ads to this type of group. So when you yes, yes. When you set up that custom audience, that audience is one audience. The link of the thank you page. That's it. That's that audience. So anyone who lands on this link is in this custom audience. And we're we're calling that audience PDF download leads. Right. So when we go set up the next ad in the ad set level, the second step, the ad set level, the same level, we set up our custom conversion in our pixel event. That second step, the ad set level, that's where you include or that's when that's that's where you exclude this audience. Right. Now, the audience that you'll always want to include from ad number two and on every ad, every ad, the one audience that you'll always include to retarget and to target is your landing page visitors, landing page visitors only because the way you set up the custom audience for the landing page is you tell Facebook, OK, anyone who lands on this link, the landing page link, but but does not land on the thank you page link. Put these people in this custom audience. Very specific makes that makes sense. They landed on the landing page link, but they did not land on the thank you page link. That is one audience. And that audience name is landing page visitors only. So now that audience becomes a warm audience. Let's say that audience is well, shit, that audience will be created on every ad. So as you set up that one audience, you set it up one time. Yeah, every ad from this point on, anyone that falls onto that into that trap, they land on the web page, landing page, but they don't opt in. That's audience will continue to grow. So the more you run ads, the more that audience will grow because not everyone's opting in, right? So so that audience is going to continue to grow. And that's a warm audience. That's someone you'll always want to retarget. In future ads, you have to be retargeting people that have engaged in your previous shit. That's just the bottom line. Right. And that makes that's how you create the omnipresence. So so if if if if if if Mr. fulfilled, if he wants to really be the high swinging, you know, what of his industry? He needs to create that omnipresence in the way you psychologically indoctrinate people and get them feeling of filling your omnipresence, meaning that every time they pull up their damn Facebook, you're in the damn newsfeed, right? Like that's that omnipresence. You're showing up everywhere all the time because all that is, is you're retargeting previous engagers. That's all it is. So it's not like you're spending a shitload of money advertising all you're doing is retargeting people who engage before. So if you saw my last video three weeks ago, guess what? You're going to see my video today, right? And you're going to trip out and you're like, holy shit, this guy keeps showing up. Right. Yes. That kind of omnipresence. Kind of like how when you're just, you know, scrolling on, you know, Instagram, I guess Facebook as well. But, you know, personally, I use I do, you know, use Instagram a lot as well. And then you just see, you know, a video and slack. Well, you know, that video was it was it was okay, but, you know, it didn't really capture you. And then you see the same video. Say sorry, another video from the same people. Yes, it was hilarious. It's better. And then you're like, wow, I need to follow these guys. You know, yes, man. And that doesn't it doesn't take many, many more ads after the first one to get you indoctrinated. You know, if I saw something cool and I watched it a little bit and then and then I came back on IG a few hours later and then I saw something else on that same company that are that person or whatever. They they they're running a different ad to me and I saw that and I'm like, Dan, that's pretty cool. It's like, dude, it's only until like it only takes maybe two, three videos of retargeting me to get me to fall in love with you. Right. So we're not talking freaking long term approach of marketing strategy here. I'm talking freaking a few videos. Like after a few videos, that person is going to know who the hell you are. Right. But what we but but the problem that we do is we set up a new ad every every time and don't retarget anyone. So everyone that's seen every ad, even though you're targeting the same location, the same demographics, all that shit's the same. It's still going to a cold market of people who don't know you. You know, because you're not you're not retargeting anyone. Right. Yeah, that makes that makes perfect sense. The way you lay it out because you yeah, the way you lay it out is just perfect. It just makes complete sense just coming, you know, just really seeing the perspective from a consumer's yes, man, point of view as well. Yeah, for sure, bro. So anything else on this any other questions on this part, man? Well, actually, I mean, I don't want to I know our time is pretty much finished here, but I didn't want to take up too much time. But I actually had one small question that I seem to get like a different answer on on every video that I watch on YouTube. And and that's for a smaller budget, running an ad using a smaller budget. What potential reach should you really gauge for? And I see, you know, people are saying like, well, more is better. Do less, do around here, do in between like how much it's too much and how how little is too little for like a smaller budget? Yeah, really, really good question, man. It really the way you the way you look at the budget, because this is like the number one question that everyone has, like what the hell do I spend? Right? What do I spend on the damn ad? You always have to look at your your your your either either look at the net or the revenue. I kind of look at the net, like I kind of tend to look at. Well, shit, not in that. Let's just look at the revenue. Look at the revenue, like whatever the hell you're selling, whatever the hell these guys are selling. Like I talked to a real estate agents all damn day, right? So it's like a real estate agent. They go and they go and sell a house and minimum, minimum, minimum. Let's just call the commission average. Let's just say minimum five grand. And it's like, OK, so you sell one, you make one, you close one deal, you make minimum five grand. But yet most of them bitch about spending 10 bucks on a Facebook ad. Right. It's like, dude, like most think that they're going to get leads off of spending 10 bucks a day on a Facebook ad, 300 a month. OK, let me get this right. So how so you make five grand per deal, but you're bitching about spending 300 a month on marketing. So when you look at that, you're like, holy shit, like how do you? How do you how does that even logically and mathematically even if we can just flip 300 bucks all damn day and make five grand? I'll go I'll go be an agent right now. Yeah. But it's like, dude, it doesn't work that way. Like you got to. So I tell so I tell agents now it's like, dude, 30 percent. Like because I want everybody thinking bigger. Like you got to think bigger. So I tell an agent 30 percent. I ask him, what's the minimum commission, your average commission? Take 30 percent of that. That needs to be your monthly Facebook advertising. Right. And that's a that's like a couple grand. And so it's like when when I when when a person even thinks about that or even looks at that number, like, holy shit, I can't be spending that. What do you mean you make five grand for one deal? What do you mean we can't be spending that? We have to be spending that, right? So it's like, but again, everyone in a different financial boat. And I get it. But but at the end of the day, we all need to make this work and you have to pour you have to be willing to pour money into it, but not not bleed money. Mathematically, look at what you your product or service that you offer. What's the what's the revenue? What comes in off of one deal? And we should be taking at least 30 percent of that. And that should be your monthly budget. Right. So you're saying you need to actually get face Facebook enough fuel? Yes, man. Do what it do what it needs to do. But, you know, let's just say between if you if you do have like you really are out of position where you need to spend between five and fifteen dollars a day. Like what what how much people should you gauge for in like the potential reach as to like one million, ten million? No, no, no, no, you don't got to be that high at all. Because again, everything is based on your budget. So to tell you the truth, you're asking a question that that really, really it's not that it can't be answered. But here's how here's how you have to look at it. If we only have ten bucks a day to spend, then the potential reach, it is what it is. Right. So even if I gave you the answer of you have to be shooting for five hundred thousand potential reach, you're going to be like, David, the potential reach is based off my budget. And I'll all I have is ten bucks a day. Right. Right. So so it's not it's not on the potential reach because it's not on the potential reach. Don't even look at that. Don't even look at the potential reach. Look at your budget. Look at your budget. It's all about the budget because whatever budget you put in there determines the potential reach. That's what you're saying, you know, and and and what would what budget would you recommend for it to just do you recommend to start off? Again, based on what that got like, what's his what's his service? You see, you as the marketer, you have to know this. You have to know what he what he sells exactly and what he makes. Right. Like and you have to ask the client that you have to ask that to him as well. You have to be like, Hey, man, I'm excited to be working with you. What exactly is your service, your coaching program and what exactly how much revenue comes in per client? Like what's your average? What's your what's your lifetime value of the client? And what's your what's the value of a client? What is a client worth to you? What is your what is your what because whatever a client, especially people that know what the hell they're doing, when they make money off of a client, they also understand the cost per acquisition of the client. So that's again, the day that goes down to a daily budget, for example, or any budget in marketing. There's a cost of acquisition. So how much did it cost me to get that client? How much did it cost me to get a lead? How much how much does it cost me? Right. These numbers are numbers that that everyone needs to know, obviously, right? But but again, to answer your question, like you need to know what what he what he makes, what what is one client worth to him? Right. And so you're going to just reverse engineer it, just reverse engineer it. What's the client? What's one client worth to him? And then what is 30 percent of that? Right. That's what you're saying. Yeah, that's that's that's that would answer your question. Yeah, that's that's really actually really valuable information. The way that do the do the math real quick. Like what is this guy? Like this guy right here, specifically, is what a coach. He said, yes, a life coach. OK, so he's a life coach. So I'm I'm assuming I'm assuming I'm assuming because I know the coaching and training side of digital marketing of the business side of it. Let's say, for example, and just based on looking at him, does he look like he does OK? Does he look successful? Does he look like he's knowledgeable? Do you have his content? Do you follow his content? Would you think he's doing OK? So, yes, he has he has a budget to spend. He's just starting off with the life coaching stuff, which is like, you know, he's just basically doing this. But in terms of, you know, a budget that he could spend, yes. OK, he has a budget. So it's very, very simple. Let's say, for example, and I'm assuming here, I'm guesstimating. But again, I kind of know that side of the business. And I'll just say. I'll just say minimum, minimum as he brings in a client. I'll say if he's on the lower end, if he's on the lower end, he's probably charging a thousand dollars to bring that that that that coaching client on. If he's on the higher end, he could be charging anywhere from he could be charging anywhere from 10, 15, even 20 grand to to bring on that one client. So as you're over here running Facebook ads and to bring him one freaking client, he makes 10 grand. Yes, OK, it's about three thousand dollars. OK, five hundred to three thousand dollars. I think it's OK. So twenty five hundred times 30 percent is seven fifty. So seven fifty, seven fifty, seven fifty divided by 30. You need to be spending at least twenty five bucks a day. But again, everyone's trying to tip you toe it five bucks a day, ten bucks a day. It's like, wait a minute, do we make twenty five hundred per deal? How the hell are we not spending at least 30? See me personally, I'd be spending all the twenty five hundred because the way I look at it, if I'm making twenty five hundred per client and I spend twenty five hundred bucks a month on Facebook advertising. If I got one freaking client, I break even. What if I got two? See someone like me, a marketer and an entrepreneur and a businessman, all that all in one. I look at it where it's like, dude, we have to throw this money out there. Marketing is everything. Yeah. So so I'm not even looking at 30 percent. I'm saying take the whole one hundred. Take take everything we make a real estate agent. You're making five grand per deal. Spend the whole five grand a month on Facebook ads and see what happens. Right. You get one freaking deal. You break even. So it's not but imagine how many leads came out of it. How many leads would you have got? You would have got one deal. You would have broken even spending five grand a month. But hell, no one knows even thinking that large. But again, it's basic math. It's like, do you understand how many leads would have came in? Right. Spending that much money. You only closed one deal, but shit, you got three hundred leads. Right. Yeah. So it's like, damn, dude, like, but again, not everyone's there just yet, man. You know, mentally, I think it's mental. It's mental money, too. Obviously, yeah, you got to go close some deals first. But, you know, start small, but someone like him, man, if again, if twenty five hundred is the is the price point, seven fifty a month just on Facebook ads is what he should be spending, not mentioning what he should be spending for you. What do you what, you know, what you should be charging them? Right. Yeah. That makes that makes perfect sense to me. And yeah, I'm really appreciative that you're just laying it out just so bluntly just like that, because yeah, I don't I haven't heard anyone lay it out in that way before. So that's really. Yeah, I appreciate it. Thank you. And I have a full blown like Facebook coaching program, man. We're just like, it's not a lot of money at all. A few hundred bucks where I literally take you from A to Z. You know a lot of this stuff, but then there's a lot that's missing. There's a lot that's missing. So I would love to take it, man. Let me know, you know, we'll set up. We'll set up another call, send you a link, you know, I'll send you a link of everything that I cover. And and if you decided to check out with it, check out and then just schedule a handful of coaching calls. But learning, learning this stuff from the beginning is super, super important, man, especially if you're going to be taken on on on clients, because I can really coach and teach how to really crush this for other clients, you know. So yeah, I'll send you a second. Do you have a budget for coaching? To for for the course. Yeah, like, do you have like a budget to just, you know, put into learning this stuff or were you at as far as, you know, budget? Well, I think I could budget probably right now, five hundred. Yeah, I mean, that's that's that thousand dollars. And I say, honestly, I need to you're really knowledgeable. I'd say a thousand dollars because I need to really learn this stuff. Mastering the Facebook ad platform. That's why I tell my clients all the time. I have one of my friends, Derika, on the line with us. She's a real estate agent, absolutely crushes it in Oklahoma City been in the industry forever. But it's like I I tell my clients all the time. It's like, not only am I am I showing you how to do this stuff, but this just this alone, this Facebook ad skill alone. Yeah, can feed your family no matter what. Like, like I was speaking to a client yesterday. You know, he he's a real estate agent and he's running a like a vacation rental type of business. And and and he he hopped on a line with me a call just like you for the very first time, found me from YouTube. And it's like, David, I love this. I love this shit that you be given. Like you you're keeping it real. You're knowledgeable on this Facebook ad stuff. You know, I need I need I need to run Facebook ads for my businesses. And I said, bro, here's what I got. Like I have this basic coaching program where I just take you through from A to Z how to learn all this shit yourself. So so so you can go run these ads yourself and not have to hire anybody. And I'm like, bro, I'm like, let's just keep it real. Let's say real estate doesn't work out for you. Let's say the dream vacation, the vacation rental business doesn't work out for you. The knowledge that you will have once I'm done with you, you can apply to any business or you can go run for other businesses just like you. But but someone like you that's already somewhat running them for other businesses, you have to get really good at this. Right. So I invested. I started this in 2016. I invested thousands of dollars into different coaches. And that's how I have the knowledge today. You know what I mean? Like I couldn't learn this shit myself. Like I had to to get help. That's what we do. We we hire coaches and trainers to to to shortcut our learning curve. You know what I mean? Right. Absolutely. Yeah. No, I'm absolutely. Yeah, I hear you. And then honestly, it's it's just just within this short matter of time I've learned so much. So yeah, man, there's a whole ready to spend what it what it takes to actually learn from you. Yeah, let's do it. And I'll send you a link and I'll send you a coupon code. So make sure you put in the coupon code. And if it if the layout of it is something you want to jump on to, man, let me let me just coach you from the beginning and just teach you these basic fundamentals that, you know, will last your lifetime. I would love that, man. I would. Sounds good. Jake, I'll email you here shortly, the link, man. And then once you check out, you'll see my calendar on the next on the next page and just schedule, schedule a handful of coaching calls, man. Let's get this knowledge to you like sooner than later. Sure, man. That sounds good to me. Sounds good. I'm looking forward to looking forward to the course. Yes, sir, man, super helpful. I appreciate your time, Jay. I'll email you shortly. OK, thank you, David. Yes, sir. Bye bye.