 What is going on YouTube welcome back to today's video so today we're going to be talking about upselling and cross-selling. I'm going to be explaining the differences between the two the sort of numbers you can expect to return and then finally showing you guys how to set it up in your own store. Now before we get started there's two things number one the previous video did get over five likes which is absolutely amazing thank you so much and so part two will be coming soon it will either be tomorrow if not Monday depending on when I choose to record it. I've been getting a lot of requests for a course recently so I've just started recording that too but that's gonna be at least four to six weeks down the line. So yeah that's a look forward to and then number two I'll just start a Facebook group as well completely free for everyone and the idea is to kind of build a community for beginners or even experienced people everyone can join just a place for people to ask questions share resources and just network with like-minded people so that's the first link in the description check it out and hopefully see you guys on the inside. Now that being said then let's get into today's video so upselling and cross-selling then what is the difference so they're both very similar and often confused as the same thing but there is a difference so upselling then is in simple terms it's when a customer comes on to your store chooses the product they want to buy and then you offer them that same product but in a higher quantity or more of it so a good example would be if you're in the coffee niche and you're selling one kilo bags of coffee beans for £10 you might offer them a two kilo bag for £15 so they get double the quantity of coffee beans without paying double the price it's just a very effective way of getting your customer to spend that little bit more with you cross-selling then similar however it's usually offering a different product however it's a product that's relatable and within the same niche so going back to the coffee example if someone's buying coffee beans you might offer them a coffee mug or a coffee mug mat or something something that's in the same niche and has the same appeal to the customer so in simple terms that's the difference so there are differences then guys between upselling and cross-selling any questions at all on that or in fact anything in this video then leave a comment below I will get back to you now I believe cross-selling is going to apply a lot more to you guys so that's where the focus is going to be on this video however if I'm wrong make sure you let me know below and I can always do a video on upselling moving on then how to pick a cross-sell product so as I said earlier it must be in the same niche the idea here is to get the customer envisioning in themselves imagining themselves using that product with the product they're buying just make it as relatable as possible so going back to the coffee niche again if someone's buying coffee beans a mug would be a great upsell products because they could use their new coffee in their new mug they go hand-in-hand you can't use one without the other so another example then which is actually one I've used in my own store that I'm going to be showing you guys in a minute is an LED dog color with an LED dog lead now the reason it works so well is because they're completely relatable they're both LED products and they're both going to be used at the same time if a dog's got a color on you need a lead to attach to it and vice versa so the idea here is to make both the products completely relatable and if you can try and get the customer to picture them using them both at the same time now how much should it cost so I've put here two to three times the cost of the hook product if you don't know what hook product is then it's basically your original product is the product that you advertise and the product that gets your customer gets your customers interest and gets them to click on your ad now from personal experimentation I've found that two to three times the cost is usually the sweet spot obviously the more expensive your cross-sell products is then the less likely it is to convert but it's going to take some experimentation on your half just choose a product run it for a week choose another product run that for a week and just compare the conversion rates and how much money they're both bringing in moving on preferably from the same supplier now there's two reasons I've put that it's not an absolute must however for these two reasons this is why I believe it should be number one the products will arrive together this is always a good thing it just avoids your customers getting confused and emailing them emailing you sorry saying I've received this product but not this product and then number two if they're from the same supplier you're only going to pay one carriage charge which is going to make your profit margin look a lot better why is cross-selling so effective then point one people don't like to say no usually this kind of goes hand in hand with point two actually which is customers already going to spend money the trust is there whether people think about it or not there's certain barriers in their mind that they have to overcome and satisfy themselves before they're going to spend money with you and once they have overcome them barriers then trying to sell them something on top or get them to spend that a little bit more is is going to be easy quite an interesting subject actually topic that I do a lot of reading on just because it pays dividends to understand your customer and the psychological barriers that just the things that you have to satisfy and your customers mind whether they're consciously thinking about them or not everyone has them and if you can learn how the brain works and how the mind works and the psychological thoughts behind buying something then the more effective you can be point three then huge our eyes I'm going to show you guys some of the results that my upsell products have got the app we use I think I'm paying 90 pound a month for the app I use but you'll see in a minute just the potential return on your money that you'll get so this is the back end of my store and the app that we're going to be using is product upsell so as you can see here are some of the offers that I've got running now I've shown them all I could have deleted these to show you they're not working but regardless of how good some people are they're going to do things that aren't going to work I've spoken about in my early videos the whole dog collar thing and as you can see this the sort of money that it brings in just by this is simply a pop-up that asks someone a question can bring in nearly an extra 5,000 pounds worth of revenue so you can see the effectiveness and just the value if you're not doing this if you haven't implemented this on your store then you are losing money and when you do start doing this I guarantee it you will start seeing more money your average order value will go up so how do you create a cross-sell offer then so once you've installed the app the app is called product upsell what we're going to do is head over to offers and create offer this is going to take you to the screen where you do absolutely everything you need to create offer it's very simple we run through it one by one and then we'll head over to my site and I'll show you the example I've just done once you click save and create your offer then it goes live immediately so we start at the top then name your offer this isn't visible to your customers so you can name it whatever you like I usually like to call it like products to products or what the products are just so when you'll see in a minute then the offers are listed one by one and if you name it for example LED collar to LED lead then you can just see straight away what that offer is so for this example we're going to be doing a backpack to bracelet I know they're not relatable but I don't want to choose one that already has an upsell or a cross-sell on just so it doesn't conflict with the with the numbers so that's our name we're picking a cross-sell now show the offer when the customer either presses the add to cart button or presses the checkout button feel free to experiment here but from my experiences I'll get the best results from the checkout button and purely because when a customer hits that checkout button they're in a different state of mind than when they hit the add to cart button anyone can click the add to cart button too but when they're clicking on that checkout button then as I said before that those psychological barriers are broken down and they're prepared and ready to spend money so they're more likely to say yes to your cross-sell moving on then trigger product your trigger product is going to be the product that's in the cart that is going to trigger the cross-sell so we want that to be our backpack remember what's called let's try back yeah I don't think there's a cross-sell on this product that's why I'm choosing it make sure you click save trigger select product and we're just going to choose a random bracelet I've got selling so we'll choose we'll choose this the skull one continue selected and that moving on then we've got date range personally I never use this when I'm creating offers I'm checking them every day if not every other day certainly every seven days because that's how long I'll usually run a product before changing it if I'm testing products so completely up to you guys however I don't use that personally cart price now this is for if your profit margins are very tight and you want the customer to be spending a certain amount of money before they get shown the cross-sell offer so if we were to click on set cart requirements we could set that to 25 pounds so their cart price would have to be over 25 pounds for them to get this cross-sell offer however I never use this again so I'm going to use that leave that blank now offer window settings this is what your customer sees when the offer pops up so it's important you get this right offer title I always put a question in here just try and get your customers attention getting them to read a question we'll get them thinking so I usually go along the lines of would you like this they read that and think would I like what and then it just gets their attention even more and then offer description this way you want to create urgency and that fear of missing out so something along the lines of one time offer when you purchase a backpack so again it's creating that urgency that they don't want to miss out and it's only a one-time offer they don't want to miss out so moving on again advanced settings allow the customer to let more than one offer the other products so when we go back to if I show you go back to choosing your cross-sell product you can actually choose more than one product and so that's what that checkbox is for allow the customer to let multiple quantities of an offer product so do you want the customer to only be allowed to buy one or can they buy as many as they like I usually put this I usually set a limit of this to three just because it's it's like a subliminal way of telling your customer that hey here's a good offer but we're not letting you take advantage of it too much so it's not all about money it just creates that impression to our customer that we're not trying to squeeze in for as much money as possible but they can purchase up to three if they want next one then open product page if image or text is clicked I'll never check this box just because I want the customer to be placing and completing their order as soon as possible because we live in a world today where there's more distractions than ever people are on their phones or doing other things and the more time someone spends placing an order the more chance they have of being distracted and leaving your site so I just don't leave that ticked and that way they're forced not forced but there's just less things to take them away from the process of placing an order next one then hard products that are out of stock this hopefully won't happen to you if you're drop shipping but it's better safe and sorry just to click it that way you don't end up selling a product that isn't in stock last one then remove offered products from the car if it's triggering conditions no longer met so what this means is for this example we are using a backpack as the trigger and then a bracelet as the cross sale so if you don't want someone to get away with buying one without the other then you would check this so it stops people from saying yes to get the cross sale offer then going back to their car removing the backpack and then just buying the bracelet so if you're offering if your cross sale is offered at a highly discounted price that you can't afford to sell at unless they're buying that trigger product then you want to leave this ticked and that's it so click save offer that's all on there now so backpack to bracelet now if we head over to my site usually starts working immediately scroll down and find the backpack at the car and now a moment of truth then and there we go that's a pop-up and that's our cross sale so that's it guys that really is as simple as it is the only thing I can say now is just don't delay on this just get stacked today because I can almost guarantee it the first day you implement up sales and cross sales you will start making more money that being said then that is it for today's video as I said at the beginning part two of the naught 200k series will be coming tomorrow if not Monday make sure you hit subscribe if you already haven't and don't forget to join the Facebook group