 । । । परड़ाँ आप बजाँ और आप बाधन जुप आप उभोग परड़ूए। अव विखाँ साथ की शुब आप यो बज़त्याग, आप भी अईद़़ाँ अपज्वोग योबज़ूए। stanbul ुआदश ूदश ूदश ुआश ूदश ूदश is constitutional lawyer basically with petitions and administrative matters, way the beginning of my career. That's just a little bit of an introduction about me and nice question, thanks for the question and writing is a passion with me it's it's something that I'm very very, very, very crazy भी वेंगेर घादिः मेंं सब आद बोगर सकता है में वोगरिमार्वैंएं वीगेर जान्धागा घादिन को बिघ्गादिः। और और में र्पावावाद ब्रज्श्या सेगों फी। परदओह मभ�iğागे मै कन चलनگित दाछता हैं खते analyses... एह साः लग वेश моя कंऩरबो थोINAUDIBLE परमावागेगेगेग। खते वह थे बहिलकेगा कि कह�ोग कर वो ठुए वावावाखेगेस One टinfect him of life. औixed वो श वीड़ी तेसी बग़ लेगेग equation. हम चहीवMon congrats to god on the अगर देशांगे और प्रशी़ जाए। पार लिए मुठीश्या्गे प्रशी़। जा जो लिए मोंगाने खॉश्वर्ठ쪽에 भावार नोगा रीजा of the heart combining the feelings of what I think about everything । । । । । । । । । । । । । । । । । is like more of it is like making a movie canonical or it's like writing your home. Everything is about expression of feelings. That is what writing to me is and that is why writing will always memorable already in the audience and author rather than那麼 of Paul Mitchell speaking writing is about telling the world you are point of view just like artist put on the point ौp point u fu fin they dh dhu wa a pain dhu dhu dhu e ौp in fact it is a picture drawn with words ौp and it has to be a point of view that is very close to your heart ौp that's right ौp you can't just write about anything you want ौp expect that there will be heart in ौp expect there will be feeling in it ौp expect that there will be a connect in it between you and your reader ौp for example in my book called fear of God Another book is about my own frustration over the corruptials... This book is about corruption... this book is about vigilantism...llow it is a thriller that is soon going to be made into a movie again... क्या दीर्वाई क्या का चिल्फर्वाउंए सवह न प्रश्उद्पने रहाई आनकाई क्या आपकांगोंगें प्रश्उद्पने रहाई अग्चा यहाल वो भी ज़ुग़ रहाहने बस्प्ल़े किः क्या जो दिर्वाई लेकसचा शूता ख़ेगा। तु तु तु at confront him when when when when you are in the mistake is a affront to law as such it is a disrespect to law it is disrespect to enforcement of law and pulling names and throwing names at people. अगर तु तु तु तु at confront him when when you are in a mistake is a affront to law it is disrespect to law. तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु तु त�wang was," and it's an energy that never fades until you're able to come out with it." It needs a whole lot of conviction for you to write, it's not something that you can- I've seen a lot of authors who come up to me and say, I've started this book, I've written down all the ideas above this book. I have written three, four chapters in this book and then I don't know what to do. That's because there's a lack of conviction if you what is your belief system and how strong is that belief system and what you want to say about that belief system and if there are any fiction readers in this among these audience they know that a person likes would say for example Kashmir and Syanghi writes purely about Indian mythology आद्शोग आदें कहाते को बंग खाएर मुझ at the present day context. आदें और दो अगागा मैंखोलगी योगा को बना बीद्श्वारे मैंदश्वार게 खलके एक तुव्वारे İlk continuing the Bhimana translates about... ...is a thriller based on the temples of India... ...so therefore, ...what that comes to mind in my mind, ...that idea needs to convert to paper. It has to come out and I have this great urge that I have to... ...communicate that idea to my readers तुरrespondिती मुबस्ःन का अगश्णी से अगश्णीका है, मिखने का तुरश्सिता है, और औत जमा है, एक वो आसी और टुद पोँगा का, पहाँ नादवेदा। इसे त्रिल्रे सब अग्धी तावरी ध्वरी प्री त्रिल्रे, प्रुठाश में और तुवनी रईगदा अग्धी प्रुठाश में अगधी नदाजुर भेदा ये अग्धी तुछदर बूर्ग भूगत्यों। Because, sometimes we tend to miss the building to be in. And then, i fuse that with quantum science. Which is a very futuristic science. So typically what drives an author to write Is the idea She is a relentless energy that goes into him To bring out that idea And to communicate that to his audience That is what you know makes me write. I hope you get answers. Yeah. Back to that question, it is quite enter things have been wrong with that. तो गडनाउस्ल नहीं के औस्सी ज़ोगने कने कगर्ऎा वियेकननाउसी और प्रेश्टीतू, after that do you for any author of a young person who wants to take into writing like you said blogging writing. तो सम्प्ट और वहता यह थोगने औत बराया, और सम्भिल प्रेनत, वह मेंने काई वह दो वहब रही तांग, how do you write that book, and how do you structure within your mind, how do you start writing it down. गतws fi নORE MAND, गत वर दोस stories. आप ज़ा आप आप उऋर च्झें क्या त� perché, fundoÖ आप अप च्झें आनुख गझा आप उआस ही।,गछ दे बाभई अदा सुक्ह ली द reunited दिग श्णादम दी न क्यात Bentley落 lock of that clients ंहो विजुशकत शीकले टे lo lo वन मैं गविए कात्णाति, फोठा देजा सिन्पूए और वो लिखात ही। अबसे वो वह्झा है, जो आवछे वो वहार ही रहे तो, वहार वे वहार गो गी मुछ्भाट, अगर गर टिर्वार व्डि़ार , अगर आद के ने शाज़ा में आखशा, पर या आद्वार Awesome. आदवार या आद्वार हीज़ा नहीं, दिक और आद प कराईट था. वोग्चा, या वादिल या ची हतते off. भी बूब भी जोग़ा सेगे नहींंने वेज़े कर्व्सासरात गर और बुछ नहीं नहीं के देविव. बुवाब अँगो चानी बाउग. लग़र एग सेडा, एस रहे है, वो तो वीचन गराइ. एका, यह ईलको हँई, 59 भी भिचने आश्तर लग लग़ा.  मेरी  कुद लग वीट्वोहाँधा पाजली तुचा।  मैं सक्दूए बगर। अगर करेडन बगर शुभ्ट の औक ज़ादूर। किसात यस सब नब वो नाँ ताब च देश्वात। तटली आप थी दितिये करकिट ज़ेपना। ययी समझता। my work is about the compliance that also has that one idea about importance. Now taking this one idea,条以 experienced the main idea for both the положions andOur presentation, टीएडिल्ँत करष्सी, around it in terms of corruption ils of corruption. When atoire gave me about corruption  अदिल्गठ bottlenec иногда from the ideas, the take from real life characters and stories that šeसता खागी न equilibrium stories that we have read about or seen, arest,  logistics of the entire system that is being run available for sale. Whether it is a registration of a motorcycle or whether it is a multimillion dollar deal, whether it is a wheel or a dealer's or whether it is a common ordinary government servant trying to make an extra money, what origins all these corruption things is what i visualized and i created a story about it now I have an intuitive writer all that i know when I'm starting a book is this is my idea and this is how my book will end the rest of it the book flows जोग मुझि है, और वो घुला करात सोब नक ईसे वएउ, एक खलिठा ता देस मैों गराना, इसो लग vite़ं लिगे़ ता सब ठाचताों, लिए कोगी ंगा कदін गस luego सब से ठिज्तीम Ahíक एक्रșी राहररान अलख के आ चलिर ही थो, आप वरत वीग में कkelnता और च़्ाप्च् आपंगे। बजामच्भार। जेहिंआनो मेंगते। मेंगे समथने आपने ठाखा कोंगे शावन करी ने जोगो समथादे। थो ते कुई शूँय्त ते ख़ाएना चातै थीा। कजा श्चलाट्वों। शिल्वाण्वों करी सकता है। चीद ज़ी वो आवशिए वॊने करेजिई की और फोडिय कि विएव हीगोनिव से को से आएज़ से और वो से चीद्स रही है, देप्विशनी ठनी, तो विवें ञेजी कारूवा लिये तो जी गी यहा लिएगे तो करेजिई कि विभचाद रहा है. अक खेल आज़ार, च़िज़ी, इसंग़ टलगी हूँझर. Makaj began below Le believe इस अरीग ऐठत горद उनी च्यों तबोग� some तर्च, य 좕क जाख, च्यों जुईचु. The litter created this character called Jack Reacher, A modern day sort of night,  blond. ज�inin प् marsh. ॐ calorREAM in AI and in a wayad that leechildce books are sold every nine seconds, are sold for several times in the world. Every nine seconds one of its books are sold. That is the power of that character called Jack Liche. So to me a character is very very important when you are writing a book. So, two things which I know is an idea, a concept of what the end will be and a very very strong character. These are the things that a young writer must keep in mind when you are structuring your book and when you are writing this book. If these three things fail, the book's failed. Most importantly, if the character's failed, the book fails. if you are not able to identify with your hero, if you are not able to hit the villain, if you are not able to laugh at the comedian, the movie is a flop, right? So the characters are the ones that take the book forward, the story forward, anything that you want to say, the point of view that you want to get across, the characters are the ones that take them forward and therefore those characters must be very interesting, their life must be interesting, what makes them tick, what makes them do, what makes them stop doing something is very important when you are writing a book, it may be a love story, it may be an action thriller, it can be a mythology, it can be a fantasy unless the central characters of the book are strong, as a writer you have failed your hero, that is my belief and I have given you examples of how great characters have turned books around So that is my opinion of a book, my opinion of what a structure of a book is, three important things, the beginning or the idea, the end of the book, how you want to conclude the book and the characters that are going to take the story forward you are able to get these three ingredients correctly, you are as an author, as an artist, the art of writing is something that you have succeeded, I am not talking about the business of writing here, I am talking only about the art of writing and you have succeeded in that For that matter any author once he writes, does he visualize that his book will be 200 pages, 300 pages, how many chapters, what does it go behind the mind when you actually start structuring that So I always believe and I am sure that lot of other authors have said the same thing because I always believe that the book writes itself You really don't know, you can't say whether you can stop the book at 100 pages or whether you can stop the book at 300 pages Most of my books, as a thumb rule maybe or as a very unofficial thumb rule, most of my books are at least 80,000 words Roughly translated it comes to around 300 to 350 pages on a paper bank So that's the size of the book that I write But if you ask any author how big do you think your book is going to be, I don't think they'll know, I mean I don't know if J.K. Rowling ever thought when she was writing Harry Potter That she'll write seven books out of it, she must have had an idea but imagine she wrote about the same characters in the same story for seven books That's brilliant, I mean the story, the conviction, your idea of communicating it is so strong, the book can go on, it's also about how readable it gets Okay you can write a 1000 page book but who's going to read it So then you'll have to also look at how big you can get the book without getting it boring And that's also very important when you're writing a book or when you're deciding the size of the book So when you write a book say for example if my book is an 80,000 word book That means when I first finish my draft it's almost 100,000 words Okay now after that I do a lot of editing, my first draft gets over in say about three months From there on for the next six months I'm only editing them, I'm only fine-tuning the story, it's like a sculpture You have to go on chipping away and making it as crisp as possible, editing is very important So how much time do you want to spend on it, the larger the book the larger will be the editing work So all of these things will be important to consider when you're looking at the size of the book that you're writing So Mike you taking from Harry Potter you said that first and the first instance it could have been that there's a concept of one book And probably while you're writing it you also do not perceive or conceive for any author that it can be seven editions, eight editions And sometimes you feel that the entire idea in the first book is over probably it cannot push that But then how do you push that envelope to further writing on those particular parameters It depends on whether the idea can be grown, it's all about the idea I mean you're taking Harry Potter into account, so there's this little child that she's created, a magical child The second book was a little bit more about that magical child, the third book was a little bit more about the magical child Because then there is this huge villain who can move mountains and then there is a little child facing him The idea was so potent that she took the idea for seven books until that child became 17 years old And the actors who acted that part also grew with the story So it all depends on the idea and how much of potency that idea has got I mean you take a look at any of the James Bond movies, you take a look at Lee Childs, Jack Reacher that I was talking to you about Twenty one books about the same character, but different stories Same with James Bond, same with any other thing, but there are other authors Who cannot write about a character for more than one book That idea is over, that idea is communicated, it's done, I'm moving to the next idea That would be the thought flow of some other writers So it's about how strong your idea is and how much you want to explore and grow that idea I'm writing a trilogy for which my first book Shatru was a prequel to that trilogy It's based on Indian mythology, I wrote a prequel and six years later I'm bringing out my first part of my trilogy Which is getting published this year And then three other books are coming, two other books after this one Now I think it's three books, I honestly don't know, maybe it will become five books Depending on how strong the idea is, how good the characters are and how my audience receives it all Once we're talking of the audience, like one is that the blueprint, rough draft, rough sketch for the book Now while you are writing at the same time, whatever question I'm taking I'm not talking straight to you But I'm also talking for the audience who are watching us live on the YouTube and Facebook To the effect that at the same time we have also two things When the book is to be lost, what way it can have its own effect Just like a movie launch, like people go to Kapil Sharma etc Or there is some way out, how to hammer your point, how do you hammer the nail at the head Are there specific strategies or what is about it? There are strategies Unfortunately for us writers and authors don't have the same amount of deep pockets that film produces So authors generally can't afford Kapil Sharma so to speak But then we do our own promotion So the business of writing then comes into play In India globally what happens is the publisher takes the responsibility of publicizing the book Along with printing and publishing and distributing the book The publisher also takes responsibility of publicizing the book In India that's not the case In India the publisher prints the book And then distributes the book through the normal trade channels to all bookstores or to Amazon Or to Flipkart etc And then leaves it there Doesn't do anything after that Then it's up to the author again to promote the book And therefore the art of writing stops there and the business of writing starts there So if I want my book to be a success If I want to see any amount of royalty out of that I have to compete with 90,000 books that are coming into the market on a yearly basis in India Today along with my book that is going to be published and released this year There are another 89,000 books coming into the country Every year only in fiction And how many book shops do you have And in those book shops what is their capacity Hardly 2000 books Maximum 5000 books So where are these 90,000 books going Who is reading them Who is reading them Is anybody even seeing these 90,000 books in the market That's where the business of writing comes That's where marketing comes That's where creating a brand comes So then the author doesn't create a brand for his book The author creates a brand for himself Because you buy James Hadley Chase That's a brand You buy Robert Ludlum That's a brand You buy Amish Tripathi That's a brand Ashwin Sanghi No matter what books they write You buy the brand It's like buying Colgate toothpaste So for the young author It's very difficult for him to understand that concept He thinks he is going to write a book Somebody is going to publish it Somebody is going to the bookstore And it's going to be a super success Not so Their reality hits the author He falls to the ground He doesn't know what hit him He has published his book along with him 89000 authors that year have published books His book is lost in the crowd Unless he builds a brand for himself He has his own set of readers And they like the books that he reads And they appreciate the ideas And that's when the author is able to sell his books How do you create that space within space? Sorry? How do you create that space within space? Marketing is today for an author The easiest form of marketing is online marketing Your social media Of course nothing takes the place of a good book No matter how well you market If your book is not good it will flop And no matter if you don't market Your book will have a moderate success Because it's a hit But the more you market The more your book becomes a success Social media is a form of marketing Advertising is a form of marketing Nowadays giving interviews on newspapers Is a waste of time Because today's newspaper is waste of time It's very garbage in garbage out So it has to be a consistent form of marketing That the author has to do And each author has found a way of doing that I have found a way of doing that There are other authors who have found a way of doing that You will have to be consistently visible And be able to express yourself there People should like the person that you are The writing that you have And the ideas that you are able to convey And that should be expressed Just like beyond law Has got the kind of Viewership it has because of the subjects you have chosen It's because of the way you have conducted it And therefore it has created a brand for itself Same for an author It doesn't happen with one book It happens with many books It happens over a period of time And with a lot of work that you have to put in In terms of communicating who you are to your audience That is again Slightly into the business of writing a book Because you are there I think that Vikas has dropped off So until he joins Or maybe we can Anybody who wants to ask questions Anything that you want to say I joined again Because you are there I am sorry there was some goof up Now You said marketing is a strategy But few takeaways What you can say that At least There is some common baseline in everything What are the thumb rules for a youngster To think about how he can create That space within that Amazon That bookstores An imprint on the some person Like you said it's a huge thing That you can create Within that entire world You are just less than a molecule Or you create that space Amongst the people that you actually create So let me give you a perspective First before I come to that Let me give you a perspective Today The India is the second largest Hub For For English For English Books In the world The second largest Can you imagine We are the second largest consumer Of English books in the world And most of those English books Are text books Or Your school books To be a college It could be self help And fiction It is later to be a 790 billion Rupee market In the next 3 to 5 years But production costs have increased So after the pandemic And therefore because of paper increase Cost of increase etc Publishers are publishing lesser We have piracy issues in this country I mean It's commonly sold on the roads But they are not original books They are all pirated books And therefore authors are getting impacted And publishing houses are getting impacted As a result of that There is also a loss of what is known as Diplio diversity People want to read the same thing Over and over again There is no diversity in which You want to read different things These are all some of the disadvantages Of the current thing But In this huge market And the growing market Where there is a lot of scope Extremely high scope for authors And in the fiction category You have crimes and thrillers As the highest category of books That are sold in India today The art of writing a book Is crazy fun The business of writing a book Which for which you want The tips for the young authors Is a very very deep pool of water Where if the author Is not careful he can drown I have seen a number of authors Who have published once And they have gone They are finished They don't know what happened to their books They don't know what happened to their writing characters Everything must be Planned in the business of writing Just like any other business You have to have a budget for market You have to know the right marketing And this happens for authors By trial and error It happened to me by trial and error I burnt my fingers I burnt cash Trying to understand What is the best method through which you can You know Get visibility And you know what I learnt at the end of the day And this is the biggest tip to all My author friends The biggest thing I learnt is No matter how much cash you burn Consistency is important You have to be there You have to keep writing books Your books need to get Need to be published You have to consistently be In the eye of the public Avita Bachchan Did not become a superstar with one movie In fact The first five movies that Avita Bachchan did So consistency is the name of the game And that's what I understood You have to be there And then market Amazon has its own marketing plan For authors Now if you go to a publisher They'll put your book on Amazon That's the easiest marketplace to sell But then there are thousands and thousands Of books on Amazon How is your book going to be different Amazon has marketing plans for authors So choose those marketing plans Go to book communities like Goodreads Put yourself there Try to get as much reviews as you can Don't buy reviews Get as much reviews as you can Good reviews And there are good reviewers who will review your books And put them up on Amazon And so forth The thumb rule is that in Amazon If you have about 20 to 30 reviews Your book is bound to do well In the first one month If you are able to get 20 to 30 people To read your book And put up the reviews on Amazon Your book will do well So these are some of the tips That you'll have to understand You'll learn few more You'll know more than I have learnt In the future maybe But these are some of the things That you need You have to be in the limelight You have to keep writing Nobody became a One book wonder except for One flu over the cuckoo's nest That lady who wrote it And then she wrote the sequel for that book 40 years later So that was the only book I know That you write one book and it's a best seller It broke all barriers And then the author stopped writing after that Doesn't happen to everybody You have to keep writing You have to have those ideas If you think that you are going to Be a lover of love Practising law is a much more Look at him Look at him bet for people But if you have a love for writing You will make it And you will be a success You will be an Ashwin Sanghi You will be a Robert Ludlow So don't worry about that But you must have consistency That's the biggest tip that I know The consistency gives the confirmation of cash also Indirectly Yeah Because ultimately it is the love What you write and you create The entire space of yours Or what you say the Darwin's theory Survival of the fittest Whatever you write Survival of the fittest is A fact of life in today's life Because no matter which profession Whatever you are doing Unless you are good at it today You can't hope to Be a success In a way it's good It's called meritocracy But in a way It also means that you will have to keep Improving yourself Fine tuning yourself Bettering yourself And then you fall into a rat race I managed for a very long time In my life not to fall into a rat race I write my books because I love to write Thankfully for me My books are appreciated They are welcomed and they are well read And therefore I am encouraged to write I mean if you look at the reviews For my book on Amazon You'll be surprised So I am encouraged to write And that's important That you should be encouraged You should be appreciated Any artist loves to be appreciated So that's another thing That your work is appreciated There is qualitative work Satisfaction for you So before we end for the day According to you success as we all say That there is no success without you So first of all it is your mindset Your yourself That which is required As I say that what we say Since you were talking of mythology And all charity begins at home So the success also begins from you itself Confidence see I have this I have this thing about So to me faith and conviction Will get you success Hope is a beggar Faith is a conqueror Having hope means that You are hoping somebody will buy your book You hope that somebody will Appreciate you Somebody will publish you Hope is a beggar Hope is a conqueror Hope is a conqueror Hope is a conqueror Hope is a beggar If you have faith that you have That you have a good book in your hand If you have faith as a lawyer That you have a good case in your hand Or you have a good point in your hand You will win You will succeed Faith is a conqueror Hope is a beggar Now if you believe in that And move along with that There is no way you can fail It's good to have hope But don't rely on hope Have faith in yourself I am reminded of the word faith They say that if the mother Or the father throws the child in the air And he or she still giggles Because he or she has the faith That the parents will catch up So that's the story Pardon That the parents will catch it That's the conviction And that's why the child laughs more Than the mother in the air So that's on the parting note We part for the day And thank you Mr. Vazhan It was a pleasure connecting with you And tomorrow friends Again, 9 o'clock schedule Back to the legal business Individual solubilies Proceedings, latest witness in NBC 2018 So stay connected with us tomorrow at 9 am That's why CA Manoj Anand Thank you