 Thanks, Robbie, to accepting for my interview and For people that will be watching this video. I'm with Robbie Frank, which is a business coach and he had been coached with a lot of really successful people in many country in the world and He's also a coach making people Go forward in their business and in their mindset So, Robbie, how have you found your passion? I don't think that I Found it. I think that I was very lucky that it found me Most people they have to actually experiment so For me since age eight sixteen, I guess I already Was very interested in self-development and actually start with everything related to meeting women and What would happen is I got really good at it at some point and the next thing I did immediately when I got good at it Was start teaching other people how to do it not like teaching like a classroom environment, but like helping them think better and and kind of have epiphanies and and take actions that are more properly aligned with the way you should do it and That really gave me a kick like a high and that was already a sign that something was up And what happened from there on is every time I would do something else in life or business Or as an employee, which I actually had a lot of success as an employee Every time it would call me to come back I believe every person that lives by his truth and Kind of goes by his intuition and listens to what it says he will kind of like coincide with his passion and kind of like Rob elbows with it at least a couple of times In his early life like till age 24 So so I believe anybody who lives lives like truthfully and and through his intuition will By age 24 at least have some idea of what his passion is and Just just to clarify when I say passion I mean that thing that no matter how much you do it like you don't it doesn't get old like you always want to keep doing it more and more and more perfect, so What tips will you give to an entrepreneur that want to start in business? An entrepreneur that wants to start the business Well, I guess that's a bit of the too too much of a vague question Can you give like a bit more of a kind of like a specific example? Well, let's say there's someone that like want to start his business What it will be like the first step you will tell him to do to that person. Oh, okay well the The way I look at it is like in terms of leverage. It's what would be The what would do like the biggest ripple effect out of everything? So, you know, some people think oh you need to learn about the field That's not That's true, but truth is relative. It's not Absolute in terms of what's true is what works. So it's more true like for example, if you if you need to get to a place that's like In our drive away, you can get there by walking But it's more true to do that by driving because it's just the more efficient leveraged solution To achieve your goal less effort more time You I mean you have more time left in terms of the business so doing like a business plan No, that's that's one way, but it's extremely slow Just starting out and seeing what happens. No in my experience on literally like 100% of the cases The single fastest way to move forward like the single biggest ripple effect If you really really want to get ahead fast and not just in business by the way It's like it's a principle of life is to find somebody who is at least ten times better then what you want to be at the moment so You just start out a business and at least you you want to start a business and you aim to make a Ten grand a month by the end of the year or by in a year or two find somebody who's doing like ten times that and If you manage to stick yourself with that person like get really close to them and spend Half an hour a day with that person or even just an hour or two like twice three times a week Your brain will soak up like a sponge everything that they're doing and The way actions work is based on belief So if you don't have any other point of reference to what's possible and when I mean what's possible I don't mean mean what people told you that's possible But what you actually saw with your eyes that's possible because even if somebody's like hey I'm a multimillionaire you can do it too unless you see that this is a living person like a living flesh person You'll never believe it that he's truly possible. Maybe you'll somewhat deceive yourself but won't you won't fully believe it and We work based on point of reference. So you always When you don't have a mentor or you don't have anybody who's like much much better than you you basically move in steps So you aim to the next step. So let's say you're at nothing. You aim for, you know 10 $10 sale and then you've got a $10 sale now you aim for $20 And I aim for you know another sale and a bit more and a bit more and a bit more and you always aim in small Small steps just the next step. But when you have like let's say you're here and you have somebody who's here And you know, it's real because you've seen him you've talked to him He's in your life that means that you'll always look and you see this is the possibility I know it's possible. So instead of aiming like this high you'll actually aim here and when you You can try this experiment when you look Let's say you want to get to like a door that's like 20 meters from you If you look at the floor you can literally only take like the tiniest steps because you don't see what's in front of you You just see just a bit in front of you So you can't make take any major steps But the further you look away the faster you seem to get to places. So this is by the way a trick Like if you want to get some pretty fast Don't look at the floor don't look like in the mid Length but look as far away as you can see in the horizon and because you don't see the depth anymore because it's so far away You'll actually be taking the biggest steps without even noticing So that's really something I found which is insane. Like I have a friend Just isn't quick two examples even in terms of my ascent with coaching and getting really really good at closing high Paying clients. I literally found a guy from Europe who was doing that on a very high level like making I think like $50,000 a month From coaching and I paid him a ton of money just to align myself with him And I said I'll do anything to work with you and I worked with him and did anything to be next to him and Within about two months of doing that maybe a month and a half. I myself started closing thousand-plus dollar Clients with a lot of ease like it wasn't even hard to do that and most people were taking them like years If any if they'll even succeed in doing that And that was because of the belief because I saw it's possible with my own eyes same thing with online business And I mean like passive income. I have another friend named Ben who makes think a hundred thousand dollars a month He's just 23 years old using, you know sales funnels and Amazon and selling courses and when I wanted to start making money with the Autobiography book that I wrote you know, he kind of came into my life because he was a really good friend when we were younger and I Saw him making, you know over a hundred thousand dollars In the living flesh, you know, this is a friend of mine. There's a person I know and immediately my my vision jumped so much forward that in the first two months I myself started making about two three hundred dollars a month From passively selling my book online Just by not even he wasn't even helping me that much like maybe we're talking a couple like every two three days Just like a quick chat But the fact that he was in my life and that's like where I was aiming is what made it happen in Two months instead of like a year So so that that's my single biggest tip is fun Not just in business in anything that you want to get like really far in like fitness spirituality, meditations Intellect like anything you want to improve Substantially just find somebody who's like ten times better than what you think you want and you'll get there so fast It will completely shatter your reality because you'll realize that there are no The walls that you thought you had like you thought you needed to move in small increments. It's not true You can actually move in huge steps that's how people like like You know Mark Zuckerberg and so on they become billionaire like people don't realize that but but but but Mark Zuckerberg Was mentored by Bill Gates and Bill Gates was mentored by Warren Buffett, you know, and it's not a coincidence Each one gets there faster than the other one It's it's truly amazing like how how mentorship is Single biggest accelerant of progress that men has ever discovered great, so How have you known that what you're doing right now? It's the writing for you because it feels meaningful Now this is a big mistake that I actually made in the past where I would I actually reached a point where I was making around ten thousand dollars a month from coaching I was working like ten hours a week traveling the world and I felt like shit And the reason I felt like shit was because I was aiming on the wrong things I was aiming at comfort and luxury and not meaning so instead of like taking up, you know Higher paying clients and changing myself like let's see if instead of closing three thousand dollar clients I can close five thousand dollar clients or let's see how if I can take them further than I even thought Instead of that I was kind of just moping around just going to expensive restaurants You know kind of oversleeping and I lost my passion so I would coach people and it would not feel fun anymore And I thought that that just the coaching wasn't the right thing anymore And I that was a big mistake that I was very impatient and I just quit the coaching and Tried something else and then again found out that was a really stupid mistake and came back to it So When it feels meaningful, that's when you know, you're at the right place Your body has an almost pretty much an instinctive Part in the brain where it recognizes meaning and you know, you know, something is meaningful when you start losing track of time When it just feels like the right thing and we all know that what that is which is incredible that you know I don't have to explain to you what it means to Say when you something feels like a meaningful like it's really important. It's really good that you're doing it Everybody knows exactly what that means even though every person is literally like completely different than the other person So Once you have a handle on your passion Your passion is like the closest approximation to that thing at which you operate in the highest capacity It's that thing that will allow you to express yourself most deeply and in the most meaningful way and if you love it and embrace it and Really take it up like like something that you appreciate Then like if for example for me when I appreciate the coaching meaning I I don't use it to satisfy me I I satisfy the coaching so I look at it like an ideal or something. That's a continual strive for for improving and and using it like like Like a sharpening saw for my my character and my being then it rewards you bigger better than anything else You could ever do like I've been in so many Situations in my life where I was in deep shit. I thought it's you know it took me like months or years to get out of it and The moment I go back I'll go back to coaching the moment I I align myself with that meaning again life just immediately spirals up quicker than you can even imagine like suddenly money comes in Really fast appreciation love Am I thinking gets better everything just It's like everything gets lifted up They say you know a rising tide lifts all boats and that's like your biggest rising tide is When you do that meaningful thing out of love for the meaning and not out of trying to get something from it Yeah, it's true when you find like that thing that is meaning and you do it It make every other things more easy to do Yeah, it's like life becomes bearable again Because it really because when you don't have that life is extremely Life is extremely tough life is is mostly suffering and mostly pain and it's the things we do That make life worth living in spite of the fact that life is is a shitty thing like anybody who read like 20 century literature about What happened like 50 60 years ago? I'm not talking about Nazi Germany. I'm talking about like everything life is shit like bad things happen all the time, but when you Find meaning in life when you find meaning something that you can continually improve your character through Then suddenly life gains this almost transcendent meaning where now it's worth living It's not just something you bear Or you suffer through it's something you actually suffer through with pride. You actually feel good Great and What is what is the message that you have to give to the world like what is the message you want to give with your business? Well Over the years the message has changed as I discovered my values. I literally Separate my life into four categories The first one is before knowing what my values are and I was I believe there are three values to every person like There's not more than three and not less than three. It's always like three You know, it's it's a it's a the rule of threes by the way It's it's a common rule of life that you can pretty much distill everything to three things And you can't usually distill it to two and four is too much three is always the the The most the best like the ideal number because three is the is the lowest number That can for something that can support itself. So basically a triangle is the minimal shape that can support itself You know less one one less than that and it's basically just a line. It can support itself It's not a shape and one more again. It's it's less than the ideal So the three values the three ways I change my life is the first one is I discovered growth and You know that might one of my first biggest value was growth and Anything that relates to progress and growth, you know the faster the growth exponential growth leveraging That's like it just turns me on like that's what makes me move That Catapulted my life and basically I tried to make everybody grow but the problem is growth it needs to have roots as well and That was you know, I was growing way too fast for sorry for a 21 year old guy Without, you know Not that good of parenting Skip the army Skip school like I didn't have really a good backbone for ethics So I did really dumb stuff that you do when you have a lot of money in power And influence and I thought growth is everything. So, you know, I fucked up a lot of people I fucked up myself pretty much. I also helped a lot of people Substantially, but yeah, there was no roots. It was not good and that allowed me to the second period Which was discovering ethics and truth, which is my second value basically the roots of Growth have to be ethics because when you grow, but there's no base of ethics, you know It's like a ship that you know when it's on the ground it can have like flaws It can like the screws don't need to be tied, you know, there can be a bit holes and stuff but the moment it goes up in space the higher it goes the more pressure is on the cabin and It's at a certain height if there's even like a slightly screw loose The whole ship is gonna blow up or or get wrecked so so if you want to go up and progress you have to actually have ethics and Because the slight of state at a certain height the slight of mistake will destroy you if we're not properly aligned in ethics so that Was the second kind of breakthrough after doing again a lot of really dumb shit and That's when I started also teaching ethics and Teaching people how to think not just how to think in terms of like quick growth but how to think in terms of having good character and Being an ethical person which is in of itself and you know One of the most important goals in life because you can't always grow, you know Not it's not always good times like right now, you know capitalist Mania where you can just build a business entrepreneurial, you know Sometimes you're a person who's stuck in Nazi Germany or or you know Stalinist Russia and all you can't grow anything But you can have ethics at least and you know not end up like a horrible person Because you understand yourself and the third value which actually kind of recently came to me My the final value I believe Is love which sounds really dumb. I know I that's what I would think but I Discovered it through my relationship. So the girl I'm Very likely going to marry Basically the first time I ever decided to completely commit to somebody and stay with them no matter what and that's when I discovered the power of commitments where by committing to something to a person and Being with them, you know deciding. Okay, this person is good enough for me to like Not let them go no matter what then you go into depth That you never thought you had in you because now when there's clashes between people. That's why I also am Into the idea of having somebody that's different for me. Not somebody who's exactly like you So when you clash and you have to work it out Because you're not gonna leave each other then you really grow. So that's kind of like my my My creme, you know of the in the top message. It's so it's growth It's ethics and the love part is where it kind of brings it all together because You know if there's growth Then again, that's abundance. That's awesomeness. If there's ethics That's what roots you where the growth is doesn't become cancer. It becomes, you know, it stays good but the love is Something to grow for so it's somebody That you want to do it forward because we'll never do as much for ourselves as we'll do for somebody that we really love That's the reason why pretty much every single successful person you'll find in in History has had a loved person behind him, you know history was pretty much dominated by men not entirely but almost entirely and Pretty much every single great man, you know from Henry Ford up to Napoleon You know cuz I know your French They all had wives and the moment Napoleon left his wife because he got kind of Felt he was too great for his wife Done like everything started crashing so the effects of having a woman or a man that you will do anything for and be committed to that grounds you and Makes that growth continual Not just in the spurs right. Yeah, it's It's a really interesting so Now more more technical. How do you plan your your goals? How do I? Choose goals, how do I really how do you plan them when I have a goal? How do I plan it? Yeah? Well, I do kind of a more Action-based way, so I'm less of a thinking type, you know and this advice will not be good for 60% of the people but people who really relate to like taking action and I don't mean the others don't I just mean people who are like mostly focused on action and less on technicality Because some people really like to think and strategize What I do is I simply You know call it like my goal system I have a you can search in my YouTube channel like the goal system For like a 30-minute video about it, but I simply I found that what motivates me is actually negative Motivation it's not positive. So what that means is what motivates me is not like what I could attain and how amazing that would be It's actually the risk of what I would lose if I fail on the way Which you know kind of like a deadline or something it keeps me going so whenever I have a goal I simply Decide on a deadline for it. I choose a Something to lose for example, I recently went back to making videos after kind of a hiatus of a couple months and I made the decision to do 30 videos in 15 days. So going back to two videos a day from not like from zero and My risk my commitment was I told my I said to my girlfriend that if I fail to do this challenge If I don't do 30 videos in 15 days I'll break my phone Close my YouTube channel and eat a big ball of wasabi, which is really really spicy Japanese food and I Came up what I do when I is I set up the goal. Okay. Okay. This is what I wanted what I want to achieve. I Asked my I start asking how do I want to break this down into actions? Do I not so it depends sometimes I did crazy stuff like I did this with like an 800 people lecture where I came back from Thailand to Israel and I wanted to do an 800 people lecture. It was like a huge inspiration at that moment So I called up like a huge Lecture hall and I paid them upfront about $15,000 to rent the place for the night and I booked it two and a half weeks in advance without having a single person so And no strategy because you know, you can't have a strategy when you don't know how to do it But I trusted the power of commitment that I will do my best and I got to 500 people So in that time because of that necessity in those two weeks, I think I worked like 18 hours a day I did one lecture every day for a whole week at night To get more people. I did like 15 coaching calls every single day. I got on the biggest Israeli media news outlet I made three viral videos that got Covered and even parodied by famous comedians in Israel so generated like an immense amount of Movement and action and influence because I did things that I would never be able to do without that commitment Which is why I tell people that there's no such thing as a comfort zone in the absolute sense People think like this is my comfort zone or this is my comfort zone like no, it's relative your comfort zone Changes based on the necessity So the more pressure you have on you to accomplish something the bigger your comfort zone gets because you'll be able to do more And the best example I like to give is like if let's say you're someone you care about like your mother your brother your son daughter wife something happens to them and You're gonna have to get $1,000 by the end of the day from people or They're gonna die or something then you're not gonna have any reservations about it you're gonna run up to people in the street and just beg them for money and You won't even think about like oh, it's outside my comfort zone like it It's gone. So comfort zone is literally based on necessity So if you have any problem with comfort zone like, you know, you're afraid to approach women or to make that cold call Increase the necessity make sure that you have to do it and then the comfort zone is not a problem Because when you have to do something you just do it So that's what I do is I play with it I play with the the risk part where I set up a commitment I make sure it's not too stressful where it'll make me crash because I had that kind of experiences and It's horrible and I make sure it's not too easy where I won't feel like, you know I have something to lose so I find like the right amount of stress and It makes me focused and I always achieve the goal So when I set up the goal and set up the proper commitment that feels right in my intuition I always achieve it and not a single time have I not been able to achieve it like to where I had to like Suffer the consequences if the again if I said it Based on my intuition and my intuition said, you know what it's hard But I think you can do it like you can go for that commit to it. So that's my system for you know setting up goals great and What would you say to an entrepreneur that don't want to start his business because like something is missing? Let's say money experience time So to you mean okay, so there's an excuse basically yeah It's not the right time because Experience time money many other reasons Well There won't be a better time That's pretty much what I can say like it's not gonna get better like all you need to do is look You know, you don't even look need to look in books or in history. Just look at your own life Has there ever been a time where you were like, you know, you procrastinated with something I don't mean where you strategically chose to wait like, you know, oh my wife is She's in right now. We're having a kid So I'll wait like half a year to you know get promoted. So I have more time. That's strategic But have you ever like procrastinate on something and it actually turned out like That was the right call like oh, I'm so happy. I procrastinated with You know asking for a promotion You know while somebody catches your promotion somebody else like takes it or something like it's never Because yeah, maybe it could get more you'll have more money later, but maybe no, maybe not maybe have less Maybe you'll have more time later. Maybe no, maybe you have you don't have more you know like it's it's really Kind of a logical error. It's really like a bold to say I know That in the future it will be better like you don't like could be a whole lot worse You are where you are now and if you don't show any intentions towards the universe to That you want to move forward The universe is gonna say, okay, but I gave you the opportunity I'm gonna show it to somebody else now and you just you just won't do it Like how many people do you know where the story is like? Yeah, I wanted to be an entrepreneur. I procrastinated and Then I did it like it's like I procrastinated and then unless something really really bad happens You're just gonna keep procrastinating so I called us the kind of lottery mentality or your hope for disaster unconsciously so it's like people who They they won't admit it a lot of times unless they're really honest But what they're doing is they're waiting for a disaster So they're waiting for something to fuck their life up so bad that they won't have a choice Like people who they don't like their spouse or partner So they're just waiting for that excuse They're actually waiting for that partner to cheat on them or something. So The partner cheats on them, which you know, obviously because they kind of made it happen unconsciously and then they're like 80% pissed off and angry but 20% like they're like Oh, this is my chance, you know to get out like yay freedom So exactly the same like like, you know, please fire me, you know fire me for my job, you know so that I Don't have an excuse anymore to open up my business Again, it's the same thing just create necessity. It's like it's people who don't understand goals Like you get motivated by necessity. So like Don't wait for the right moment or the right weather like just create the necessity It's gonna happen like instead of waiting for necessity to create itself by getting, you know, cheated on fired Decide to create it like literally just I'm gonna commit to doing this every day like and then make the commitment make the sacrifice like I'm gonna Commit, I'll pay my friend $200 if I don't do it I I'll tell everybody that I'm gonna do it and that's like sort of a commitment like just commit to it create the necessity You're gonna do it and It's it's people who are like I can't do it if I don't have necessity like yeah, I agree I'm like that too, but nobody said the necessity has to happen to you. You can create it Yeah, it's true So What would you suggest to someone that wonder if you should use is all name for his company or Build create a new company name Like hide behind the company name Hide or just have a company name instead of his own name being the company name Well, I think it really depends on the company like, you know, it wouldn't make sense for Facebook to be called Zuckerberg, you know, I think it would be nearly as famous That was the name But on the other hand, you know, there's for example the investment company Schwab Which is based on Charlie Schwab and that sounds really awesome and you know Ford based on Henry Ford If you have a really really really cool name That's really catchy then it would be if your company succeeds you'll pretty much solidify your name and history You know, my name is Robbie Frank, so I don't know. I don't really think of If I'll start a company in the future like for you know, this Software company or e-commerce, whatever. I won't call it Frank Or Robbie, you know, it's not really doesn't really make sense So I think it's case by case basis Perfect How have you decided what kind of image you wanted to give to the world? What kind of image Like how you wanted to appear to the world you and your business Well, I'm I'm still working on it today because it's it's really It's a continual process of refinement Where on one hand, there's the idea of self expression and on the other hand, there's a question of how much Of us is like self expression or how much is like appeasing the people so for example Something interesting about Hitler. I know it's really out there. That's gonna be a business question. I'm like, yeah, Hitler The way what happened is people think he was like the bit that the meanie the bad guy who He swayed the entire German people and you know, he's such an evil But think is it wasn't like that like in his speeches, he would like Talk about his ideas and he was a very dark person So he really represented like the dark part of people and some people and then the the crowd He would say something and the crowd would be silent And he would be like, okay, that's a no-no and then the crowd on the other thing You know, it's like we'll take back Germany from the national socialist and everybody's like And he's like, oh, okay Reinforcement that's that's good talk about that more and he basically refined the process and he became like the embodiment of people's Like anger, you know, kind of like what Trump did by the way with his populist speech Like yeah, drain the swamp build the wall, you know, it's or even bark Obama, you know whole change It's like how much of that is really you how much of that is really like appeasing your audience You know, so as long as long as you don't like Sell out like don't say something that you don't believe in or don't value You're good. So I'm continually doing it like where I'm putting out messages that are the feel right to me I'm seeing what people respond to and then let's say people say, okay, we really like that Thing that you talk about then I know I'm gonna talk about it more So it's it's still me because it came from me, but I also am very Attuned to what actually works so It's not something that's final you'll never you're never like yeah, that's my message which Yeah, that's what happened with Hitler. It's like When people are like, okay, we don't really want to you know, exterminate Jews anymore We're not really up for that. He's like no, no, that's the message. I it's final That's what we're doing and because at this point he was like a dictator So you don't want to be like a dictator, you know, but you want to be like this is the message you have to love it You always want to be like Pinging off your audience like, you know, this is my truth and then audience reacts okay You like this part of the truth. Let's talk about more, but it's still my truth and Yeah, I just continually you do that for ever Great and How how have you been? How have you made yourself be known? Well There's three ways you can get yourself really really known the first one is I Already say ahead of time I probably forgot the third but the first one is simply going viral and that's what I call that's like the courage approach and you do that by Just doing something that will go viral like people think it's very Difficult to go viral, but it's not that difficult. I know that because I did it Because I decided to do it like you literally just have to ask yourself like What would go viral and and your brain just knows but unless you have the Necessity to do it, you won't do it because it will usually be something that's like either like a ton of work in terms of like money or time Effort quality or it'll be something like super provocative Like the way I got viral was I stood up like in my beach apartment at the time like it was like on the beach and It's like it's me with the suit the beach is behind me I'm like, you know on the balcony and I'm like I make more money than you your mom your dad your father your mother together And I invite you to election and that got so picked up so quickly because people like, you know Nothing picks up like anger like that spreads like four times faster. I think than anything else So, I mean I had the necessity to do it, you know, it literally just took up my a friend of mine Just took out the phone filmed it uploaded. It's a gone viral So so if you have the necessity to go viral meaning you have something you make yourself have to go viral Like you create some sort of commitment for I have to get To make a video that will get like 10,000 views and you commit to it Like you seriously put up like some sort of a risk Where you really you can't deceive yourself because it's numbers You either do either succeeded or not And you know, there's like consequences if you'll fail Even if you don't have any idea how you'll do it your subconscious will just know because you do know what works you just Won't admit it because you're not willing to do it Um So that's one way okay to create the commitment and do something that's like Like either super high quality or super provocative or something Um, that's one way to get really picked up fast But if you don't have the ethics to support it meaning if you're done If not actually like a really good person a really honest person people are gonna look at you You're gonna be interested and then It's gonna be you know disappear or they're gonna hate you So, you know, you want to be a really good person so that That attention actually sticks with you rather than just disappearing Um, which is what happened to me by the way because I that was before I kind of learned about ethics for me So what happened was uh, it got really really viral But I didn't know how to handle it because I didn't have a handle on myself as a person So I wasn't really deeply ingrained in truth Uh, the second way is paid advertising That's something that most people miss. Um, the reason People grow it's not because they you know, of course, there's you know, some youtubers and stuff I'm talking about like a business, you know, or even youtube as a business Uh, you know instead of going on luck hoping, you know, people would pick you up Literally just create a good sales funnel like what what's good about my coaching Although I'll have to admit I never actually tried it. I don't know why maybe That's a sign that's the right time Is that uh, when I close clients, it's usually around $2,000 per sale And I have to talk to just five six people to get that sale So in in all actuality, I just need like five or six leads that came up that called me You know booked a call with me to get a call So meaning like even if you get like $50 per lead Using advertising $100 per lead $200 per lead, you're still profitable. So just The better your your Uh profit margins are the better, you know, the more money you make per viewer or per whatever it is that you do The more uh easier it is to grow because if you have a really high profit margin You can use paid advertising and literally the paid advertising pays for itself And this is like a continual growth where you buy growth Using sales Uh, so that's the second way to get a really good sales machine going Uh, and for that I really recommend the book dot com secrets. Like that's literally the bible for it My friend the one that's making like over a hundred thousand dollars a month at age 23 That's he says like a hundred percent of the way the reason he can do it is because of this book And the third way that's now I remember it as just is word of mouth. So Of course all the the two other ways also support word of mouth. So, you know, if you go viral People talk to each other and if you do facebook or paid marketing people also talk to each other when they see it but word of mouth what that means is just exclusively like somebody really likes you and Your service or product or video Whatever, it's so good. It's so fucking good that he'll tell three people So you just grow because of quality and you know Cool, I mean if you can go through quality then it's it's uh, you know, it would be a good thing to augment it with paid advertising, but You have to have one of the three like if you're not going viral if you're not using paid advertising Or and if people are not talking about you with other people You're not going to grow And the cool thing about my coaching that's something that I actually want to refer to At many points, uh, I've for example last year in october I would make three to five videos every day and it was like the biggest fun ever and I had Uh, maybe 40 views per video not more than that and I still close at least three or four clients every month So I would make at least eight thousand dollars a month for four or five thousand views a month um, and the reason for that is because I would do a lot of free coaching and somebody would get coached by me And he would tell his friends about me and they would watch it And some of them would go on a free coaching call with me and they would tell their friends So I wasn't getting a lot of attention attention from a lot of people but the attention that I was getting was very deep So it's not just how many people it's also how deep the attention is uh, because the average view Watch time for the videos was like five six minutes. So Every single view was like somebody sitting on average for like five or six minutes just watching me Um, again, and I had like four or five videos a day sometimes so Deep, you know, uh There's again viral paid or word of mouth or a combination of them Perfect So how he became an expert in your in your field? Well, I don't I don't consider myself an expert in my field. I have uh experience and this experience allows me to I have experience and I have really good uh skill of like Thinking well So all that I really do is just say what happened to me And I align people's thinking Where they have obstacles that are not really there And I just kind of put them aside and show them like a clear path Where that's like the comment that I get the most is Oh, you put it so simple like not just simple but simple but practical like oh wow that's that's like You made it so simple and assailable. I can actually do it now um Again it comes back to the mentors to be honest like The mentors You have to have that like you have to have Somebody who's so much better than you they will just catapult you up and From there, you know, like I just made a lot of Good mist like I just experimented a lot. I did really dangerous stuff for good and bad So I learned what not to do and what to do uh, and the more Experiment the more risky you go. Of course, you're also getting experience faster, but so it's more painful so, yeah, just just having a mentor and Doing lots of shit Great and What would you say to someone that won't have a build his business, but he's scared to do it? um Well, you should be scared um, you should be scared because if you succeed, uh, you might not handle your finances properly and Make your family go bankrupt If you don't do it well Uh, you might waste a whole lot of time um You should be scared because you don't know what you're doing and That's a very common thing. It's a good thing that you're scared It means you have common sense But if you find a mentor like I told you like somebody who's much much better There's not gonna be any fear because fear is only like the absence of Belief or evidence so if there's a A really dark room, you know, and you're like a kid You're scared to go in there, you know, I think there's monsters in it And then one of the adults gets in turns on the light says, you know, see there's nobody here And you know, if it's not a horror movie then nothing actually happens and you're like, okay It's good. I'm not scared anymore. I can go in the room So you need to have an adult that guides you Like, you know, you should be scared opening a business on your own But if you had a mentor you won't be scared because well, you have somebody to guide you And what do you personally do to keep going when time are getting hard? Well, for me, that's where love really comes in. I'm a very More emotional than I would like to admit Which means that It's very hard for me to keep motivated Unless I have something bigger than me that I do it for So for me having somebody in my life Uh that I love That is bigger than me like we know when you love somebody you'll do it You'll be there for them whether You want, you know, you feel like it or not but When it's yourself you won't always be there for you if you don't feel like it so By having somebody that you deeply care about and it could be a family by the way It's it's a lot easier to go forward in rough times. So You want to connect your motivation intrinsically to Something bigger than you so when so you're opening a business and becoming successful. It's not just you It's also oh, you're gonna help your mom Stop working so she can enjoy the last freaking 30 years of her life And they're not going to have to live in a shitty house anymore and you can pay them back for everything they've done to you for you And you can help other people with charity or again if you have a partner you can build a really good life together so The more your motivations are based on things beyond you um the easier it will be to go in tough times because Again, when somebody you love is in trouble Or you want to help somebody that you love then your emotions don't really are not really a factor It's only when it's about you that emotions are a factor like oh, I don't know if I feel like it, you know but if like you're You know your wife or your husband is like look, I really need you right now Now I'm gonna be like, hmm. Do I feel in the mood to Be there for them right now like if you think that then Something deeply wrong with um yourself or the relationship, but because this should be automatically. Yes. I'm here Yes, totally true um What tips will you give to someone that is in the early stage of his business? It's been let's say a year or two that he's in business Well, is he succeeding or is he procrastinating or Let's say succeeding succeeding. Yeah Identify exactly what I say what are like the three main things that are the most important to the growth cycle every single day Repeat to you and your team what these things are so you never forget them And uh, stay humble. So stay ambitious, but stay humble. So never think you're above the Sorry, never think you're above the process where oh, we're growing. It's because I'm amazing like no It's because you did things right If you're going to keep doing them, right? It's going to keep moving up And the pressure to do it right is going to be higher and higher So you have less room to screw up the bigger it gets And be easier to screw it up So keep reminding yourself refining it like okay, it's Action a b and c like these are the three things That when we just focus all our attention on, you know, it's not answering emails. It's not Designing the logo or you know, it's it's it's the sales calls. It's the The Facebook marketing and it's the Really good customer service and just keep reinforcing it like like bam bam every day like remember Improve this improve this and improve this and keep working on it again while staying humble realizing We're succeeding because of those things not because it's us um It's it's just the Matthew principle like Keep doing the things that work or the Pareto distribution And you will exponentially grow Because you already have Momentum behind you. So even if you start fucking up Because you have the growth process um, you have to do a lot of mistakes to kind of revert it to decline so Just keep pressing on the gas while Like realizing exactly what makes it work And uh, it's just going to accelerate and accelerate so the problem begins when people like Change the fundamentals like don't let go of the fundamentals Unless you're absolutely sure and I mean absolutely like scientifically sure that It's safe to start letting it go slowly And using other fundamentals Great and the the last question I have for you is what What all the path of that you didn't did in your life of being entrepreneur? What have it give to your life? What did being an entrepreneur give to my life? Yeah Hmm. That's an interesting question. Um Well, I don't really view it like um There's this dichotomy where you either an entrepreneur or you're not Uh, I think you're always an entrepreneur Like when you go to you know meet a potential partner, you're being an entrepreneur When you have a job You're an entrepreneur in your job, but Um, you know, so there are people who are much more entrepreneurial than me Like by fast magnitudes But Their employee they have a boss so We're living currently in an age of entrepreneurialism meaning that We lived in the agriculture stage and then the factory stage And then the knowledge stage where you know, you had to learn Now we're living in the entrepreneurial stage where a company can disappear in three or four years Or a complete sector could be taken over by 30 dudes in a basement You know and a couple of girls too because it's uh diversity today um So It's not like that. I'm an entrepreneur per se, but it's that That's not the way I see it at least of course. That's not the definition of entrepreneur You know definition is somebody who like takes risks with money to make money Uh, I think entrepreneur like from the idea of like innovator Like where you do things out of the box and you try new things and you know And there's again the dichotomy like oh if you have a job you're not like that um I think it's it's like the most the only thing you can do today that's rational like Not being innovating today or entrepreneurial. It's it's that like you You know right now it may not look like that but 10 years from now Uh, it's called it's called a turkey dilemma. I think the turkey problem Where the turkey, you know, he lives in the barn and he gets fed every day and everything is really awesome like he's a really good life and um He's like, oh, you know, nothing's wrong. Nothing's wrong. Nothing's wrong. Nothing's wrong One day on Thanksgiving or a day before Thanksgiving Like, you know gets its head chopped off Didn't see where didn't see it coming so That's what happens when you're not you don't have that entrepreneurial thing where you Are adapting to changes so something happened and you can innovate your way out of it And people who don't do that in their life, whether it's through So for example people guys who approach girls Not fucking Tinder, but actually approach women Are very entrepreneurial always they're very very entrepreneurial because they're used to The unknown and you know discomfort and what's gonna happen, you know, so if they lose their job, they're like Fine, I'm I'm used to being out of my comfort zone. I'm used to discomfort Just boom just bounce right back find even better job But somebody who's like not very used to like getting out of this comfort zone and Doing new stuff When change happens and change happens faster and faster in this era You're not gonna be able to deal with it so it's important that Entrepreneurialism as a value not as like oh, I'm an entrepreneur, but like Even as an employee start doing stuff out of the box. Like if you work in an office Ask what's what is one thing I can do that's outside of my uh Kind of like my job description that can make my boss more money Or you know make it more efficient or just big good for the company which again means making more money You do that thing your boss if it's a good boss like somebody, you know Who appreciate you like should appreciate that stuff. That's what most good bosses do They'd be like, whoa, we got an entrepreneur and just they're gonna promote you And you also again if you get fired for any reason You're already in the habit of like, oh, let's think out of the box So I would I would summarize with the word adaptability. I think that's like the key is like Entrepreneurialism taught me to be adaptable to be able to travel to move to Get out of any situation. So, you know, you're in financial trouble. You need this you need that you want to improve your income There's always a way like you're never like, oh, it's I need I'm dependent on my boss You're not that's stupid like making more money. He's going to pay you more Like, you know, I'm a good employee. No, you're not like But find a way to make your boss An extra $10,000 a month. I guarantee you he's gonna increase your income by $1,000 And if he's not quit your job Find another employee and this the next one will because Good good bosses, you know, good CEOs or, you know, upper ups they they recognize People who benefit the company So yeah, like, you know That's I think the cool thing about it It teaches you how to think it teaches you to The solutions that, you know, you can always change and evolve and And that you're never dependent on somebody else to give you something like of course You are in the sense that you need the money from the person, but You're not dependent on one person But you always have the initiative and and that's another one that's like really cool where the You realize the power of initiative like the fact that You want to get something and create initiative like You know, you want to get more money take initiatives towards more money Don't don't wait. Don't ask for it. Just start doing it You know, you want to raise start making the company more money and then ask for a raise Um, so yeah, just adaptability the ability to feel comfortable with the changes of life. That's Really important because some people when life changes do they they freak out. They completely freak out So do you have anything that you want to say to the people that will be watching this video? Yeah, um I Wanted to share something that actually recently Happened was I actually Like I told you like I think there's three values. So minors are like growth and progress Truth and ethics and third one is like love and being good to someone Once I found my third value like completed the package quote-unquote What happened was I immediately started to feel like imagine if your happiness is like one of one One to ten, uh, it's like a plus one or plus two To Constant to my happiness. Uh, it's like It's like I found the fact that even in the shit like when you're really like in a bad situation or a bad time um Being proud of who you are is is like It's the thing like it's the best thing ever. So so the last thing I would say is like find your values Your three values, you know, it's going to take a lot of time and you have to ask yourself every single day Like what are my values? What are my values? Three values three values three values until the answers start coming Your brain will basically start recognizing the patterns slowly and um And once you know what they are and you actually live by them and you keep kind of like refining your values and getting closer and closer to the type of person that you can be the type of person that you respect and admire You really like It it makes all the difference in life So I'll just finish with this is like whatever you do wherever you are um Work daily Literally like do a daily report like every night and ask yourself questions about how you can be better tomorrow Then you'll wear today And you do that for like 10 years. You're going to be in the top 0.1 percent of people Not in the world, but in the united states for example I'm not saying even you know in the top of so you could say one top 0.0001 percent of the people in the world because The amount of people that sit down every day and ask themselves What did I do today where tomorrow? I could be better than that like tomorrow like I was a bit angry today tomorrow I'll be a bit more patient I was a bit I didn't take enough action today tomorrow. I'm going to take just a bit more and Just the thinking about it just the fact that you thought about it that you recognized it because seeing is the change You know and that's really something you actually you can actually take from the bible and this is something i'm saying non-religious persons that When you see something that's when it happens or changes when you can look at things so by seeing Where you fuck up and seeing how tomorrow you could not Fuck up like that even the potential of it Your brain is gradually Scalping yourself into The best version of who you can be you know day by day and the Pareto principle of distribution distribution or the Matthew principle that's both names for it It means that the growth is exponential, but also loss is exponential. So so you it's small improvement small improvement and it's like bigger and bigger and bigger and bigger and 10 years from now you're not going to be like linearly improving like this It's going to be like slow slow slow slow and then suddenly like like it shoots up and if you look at everything from economic growth company growth the internet growth the Growth of videos growth of youtube channels Growth of soft words growth of anything anything anything anything It's always like it's like a hockey stick curve. I think that's what it's called It's like it goes like this it goes like this and it just shoots up It's like it's also morse law for example that technology doubles its power every year You you look at you just write morse law in in google like search for the image like you see it like It goes That's why people say we're in a virtual reality because They say that Imagine like how technology progressed in the last 30 years The probability that we're in a right now in a fiction reality like a digital digital reality are like almost 100% because 100 years from now technology is going to be about a 10 trillion of a trillion times stronger than today So imagine how realistic computers are can simulations can be today Imagine when they're 10 trillion by trillion times better So it's that's what's so cool. That's what's so cool. It's math. Your principles the fact that You keep improving daily And you just just you don't even need to have faith. You just you have rational Scientific understanding of how this principle works for good or bad. It's not it doesn't care if it's good or bad Just it works in this principle Just keep making a tiny effort just keep you know You're uploading videos to youtube keep uploading videos. Don't fucking stop. You know, you're uh Working out. It's not really working yet. Keep going keep going just every day Just ask yourself how can be just be a bit better than yesterday How can the videos be just a bit better? I can be just a bit more honest How can I handle my finances just a bit better? Every day, how can I get to know my values just a bit more every day you do that it's gonna go it's gonna shoot up and It's gonna happen to you like, you know, a couple of weeks months along the way and you're gonna be like, whoa, that was insane That that would be like a very small part of the shooting up. You think it's like this thing, but it's just the beginning And you know 10 years from now You do that And suddenly your ink your income goes up like 10 times like in a month, you know That's what happens like that's how people become billionaires. That's How people become famous successful like it's it's literally like It's like a surge and then another surge. That's like 10 times bigger than another surge. That's like 10 times bigger And you literally just take over the world like that. So Uh, I know it sounds crazy. I know it sounds way too optimistic, but I don't think so. I think it's very scientific. So just Imagine 50 years of asking yourself every single day. How can you be better in all aspects of real life? All aspects of real life. How can I be better tomorrow? How can be better tomorrow? That's that really makes me horny to get up every morning like that that thinking of like, whoa, like if I just Even if it's slow, even if you know, I don't really see the change yet. Like it's How it's going to look next year 10 years 50 years like knowing that it's exponential Uh, you know, that makes me want to be consistent more than anything So yeah, that's like my final message Great. So, uh, thank you to I've accepted to do this interview with me. Yeah, sure. I really enjoyed it Great success Yeah, and uh, if you're watching this video and you want to know more about ruby, just look in the description And there will be some information about him and uh, how you can find more info about him So thanks for watching this video And thanks ruby again to accepting for doing this interview My pleasure, man. Thank you