 People are putting so much weight on the content. Yes, it's important, okay? But even more importantly is the fact that you're sending something out. This is what I believe. I'm sharing that with you for nothing. Just get out there and succeed. What's up everybody? Ricky Krooth here. Welcome back to my channel. So today I wanna talk about my weekly email. I wanna give you a couple of ideas that I've been incorporating into my weekly email and also at the end of this video, I wanna share with you a clip from a recent Q and A that I did where an agent was asking me about the content that I create and how I retain clients. How I use the email to retain the clients. How do I keep people interested in the email week after week after week after week? See that's something that I've really executed really well is keeping people's attention every single week, keeping them engaged, keeping them involved, keeping them wanting to open my email to see what's gonna be there. I think that that's key, but I don't feel like that's the whole thing, okay? So many of you are worried about the content and what you don't realize is most of your clients who are gonna do business with you in six months to a year to five years out aren't opening your emails right now. They see it in their inbox. They know that it's consistent. They're just not ready yet. They're gonna open it when they get ready in six months to a year to five years. They're gonna start opening it then. People are putting so much weight on the content. Yes, it's important, okay? But even more importantly is the fact that you're sending something out. So step one is to get consistent with the email regardless of the content, okay? I just want you to start pushing something out. Don't wait. I think that's the biggest problem because every week that you wait, there could potentially be someone that's in your database that's looking to buy or sell that you're missing out on that's gonna go to another agent because they're forgetting who you are little by little. Okay, so the whole point of this weekly email is to build personal brand. Personal brand is the main point of this, okay? And to build personal brand, you have to have original, consistent content on whatever platform you use, whether it's email, social media, texting, phone calls, postcards, whatever, it has to be original, consistent content. That's the two ingredients of personal brand. So a couple of new ideas I've been incorporating in my email lately is I've been doing a restaurant of the month, every month. So you have four weeks in a month, one of those weeks I'm doing a restaurant of the month. I've been doing this for about two months now, just something I'm just kind of testing out. I'm always trying new things. I figured I would share it with you. You can try it out on your email and test it out and see if it's something that people like. I normally have a picture, a link to their website and their menu and then also I write a little story, maybe like two or three sentences about how I've been going there or me and my wife went there and we're real out like this or we do this or whatever it is, just a little story. People love stories. Another thing I've been incorporating also on top of the restaurant of the month, I've also been doing a listing of the month. Okay, so I'm gonna showcase a listing. This could be your listing, could be someone else's listing. You can showcase anyone's listing in MLS, okay? Anything in MLS, you have the right to market that. If it's not your listing, it would be good to contact the agent and tell them you're gonna do it. They're gonna want you to do it. They're gonna want you to advertise their listing but it'd be good to at least notify them that you're doing it before you do it if you do it, okay? But they're gonna be happy with you doing that. So anyway, pick out a great listing. You don't want this to be just an ordinary average listing. Pick out something good, pick out something unique, pick out something interesting that's gonna draw attention. That's what we want, want attention. Okay, so those are two just ideas that I've been using here lately just to kind of mix it up a little bit that you can start incorporating into your email. I hope that sparks something for you and you can kind of incorporate that in what you're doing. Now, as far as what I incorporate in my weekly email content, top to bottom and what I do to actually try to grab the attention and retain those people and my clients and my prospects and my friends, these people should be an extended part of your family. Anyway, here's the clip of that Q&A about how I retain clients and all my content from top to bottom. Please do me a favor, like this video, shoot me a comment, let me know what you think and enjoy. Every email has a big picture at the top of the beach or something in my market and it's always different. So concerning your weekly emails, I guess this could go for all social media but in particular, when I'm doing my emails every week, the one thing that I am running into a problem with is creating original content that I feel like I'm keeping my clients engaged and they want to continue opening up my email. I want to keep it on brand with who I am. What do you do or what types of things do you put in your emails to keep it so that it's not the same thing every week and you're keeping it fun and exciting for your clients? To answer your question, every email has a big picture at the top of the beach or something in my market and it's always different. And so the first thing they see when they open up the email is something different every time, okay? And then they scroll down, then there's links. There's links to the new listings for the last two weeks, so you can search property and then there's a webcam, a live cam, okay? Then I have two columns. One column is everything for sale. It goes to the different links in my area. I have three different subcategories of areas so they can click on that. It goes to my webpage that shows them all the complexes, all the subdivisions. They click anywhere they want to see what's for sale in those different places. The right column is what I spend the most time on each week besides the picture at the top and this is where I may talk about square foot prices this year compared to last year or I may talk about tourism up or an event in the area or what I think about the market or something I see or I show to buy or something and this is what happened. And so that is where I can throw little pieces of my personality in there, in that little area. On top of the fact that they know that I'm changing everything around, different pictures, different contents, someone asked me earlier about my email because I had an article about how there were 10% more rooms booked last year to this year is because of sports tourism went up way up in my area year over year. And she said, where did you get that information? I literally Googled my area, Orange Beach and clicked news and then all these articles pop up. Then you read through them and find something very interesting, right? So you can do that one week, you can evaluate the market this year compared to last year. So you're always switching it up where you have the analytical people, they get what they want and the people that want to know about different things, it's all there. So when people open up my email, the reason I'm able to retain and have such a great open rate is because it gives you a little bit of everything. So some people open it up because they want to see what that picture's going to be. They literally just want to see what the new picture's going to be. Or they want to know what the new listings are for the last week or the closed deals in their subdivision. They check it every week. And so there's a little pieces of different things where I can capture a real diverse audience. You know, I can retain a very diverse audience with one email. And that scales my business and makes my business efficient because I send one thing to my entire database and it captures everyone. So I think the creating it every week is a big, huge thing for me that creates the retention because it's nothing they've ever seen before. When you do the drip campaigns where four realtors have sent it out to the same person on the same day at the same time and they see your name, that's actually hurting your personal brand. Because they saw that four agents sent it to them at the same time at the same email. You know, the drip campaign type, they can be utilized and be effective but this is just something that's worth for me.