 Hey guys, Jim Cooper here, editorial director at Adweek, and we are here in Austin, Texas for South by Southwest 2019. South by has become this incredible cradle of marketing innovation and experiential marketing, and we're seeing work from HBO's Game of Thrones, to Netflix, to Amazon, and even Landelics who we're here with today, and we're going to go check out what they have to offer. Let's go look. This year at South by, our theme and platform is called the Copernicus Project. And we came upon that because Copernicus was the first person to point out that the Earth was not the center of the solar system. And we said we need to be thinking about that sort of mindset as we look at how we're going to feed the planet. I think about South by is a place where 75 to 100,000 people gather, what we call the curious learners, who really are open minded, wanting to learn about a wide variety of topics. This is the perfect place to be able to tell that story. You have to engage them right from the get go as they walk in the door. Give them something to talk about, something to take a photograph of, something to share with their friends. That's critical because if you lose them at the door then you've lost them for good. We're here in the visible space. This Challenger brand, which is challenging the status quo in wireless, has had almost 700 people come through this space and it's a great example of experiential marketing that's sweeping South by Southwest. Our mission as visible being here at South by this year is to really introduce ourselves to folks who might not already know about us. By being here as part of the music scene and the text scene, we're able to show up next to something that people already care about and have a passion point around and as you can see behind me, we have a whole studio set up where people can come and really sing their hearts out and walk away with some takeaways home that is visible. As a Challenger brand in the wireless industry, what we're trying to do here is to really watch and listen to where customers are going. We have to be open and flexible to what new trends there might be, what new customer behaviors that might be showing up even before they explicitly tell us. So check it out on adweek.com and we'll see you on 6th Street. We're here on Rainier Street at the Showtime activation. These guys are having all sorts of great content associated with their movies, specifically their Shangri-La movie that's just coming out in beta right now. Lots of music, it's a huge excitement around it, lines are on the block. Come check it out on Rainier Street at South by. Today is devoted chiefly to Wu Tang Clan and Shangri-La, which is the Rick Rubin story. We have music, we have multiple performances, there's been music trivia going on all day next door at our Showtime house, Clive Bar in Rainier Street and it continues for the next couple of days. It's offbeat, it's much more in keeping with the spirit of what's happening here at South by. It's a little irreverent, it sort of visually fuses the interactive music and film experiences that people come here for. It's like this creative explosion of information, that's why we're here.