 discussion on the power of TV building brands and successful you know Indian businesses. I want to ask you if you have to list out the key takeaways from this session for our audiences what would those be? So one of the major key takeaways from today's discussion was the TV, Rubens and Unpredictable Medium to Courses, as well as the Asian-English Home-Us. So that's that's first. Secondly, if I were to talk about brands with the initial phase in the stage where they actually want to do brand building at the beginning, the TV definitely starts with the first platform where they can kind of add the ideas and then obviously we can build it on, although it obviously is a layered approach to marketing. TV definitely serves as a first level platform to introduce a brand, build a brand, build that equity and then kind of go forward and engage with it. Okay, Ma'am you've taken your time to come here at E4M's initiative of Pride of India Brands. This is the North Edition. So if you have to give me one word or one line about the event, how you like it so far, what would that be? Very engaging, very interesting. As I also mentioned in my discussion, we'll be talking about the district friends all over us in the last couple of years. But today we're talking about a holistic view on TV, the way we view our watching TV and how the evolution can happen. I mean I'm sure it is going to be very very informative for everybody. Okay, thank you Ma'am. Before I let you go, just one small, I just want you to give me one adjective when you think about Pride of India Brands. What comes to your mind? Pride? Okay, thank you.