 The whole world is going to meet on the smartphone. We have the freedom, we have the power of choice. The wealth of knowledge is at everyone's fingertips. We are no longer constrained by the walls of an office. We can work at any time, anywhere. Consumers are no longer just passive receivers. There is now quite a rise of people who call themselves digital humanitarians. Young people see participation as almost an inalienable right. Children who have a mobile device frame their self-identity in a completely different way than the previous generation. That kind of changes the skills that children need. Social media makes us promises that are very hard to refuse. But each of these promises come with cost. That constant sense of connection is both empowering and utterly confusing. We're at a cusp moment on some of the questions about privacy and permanence. We've got filter bubbles where we expise to things that are algorithmically selected and that tend to reinforce our existing belief systems. People are becoming ever more sceptical about the new things put in front of them. How can you add something valuable to the consumer's experience?