 If you're watching this, chances are that you've been pursuing a career as a creative for a while now. And if that's the case, you've probably had these thoughts before. Man, I really like this job. The client is great, but they have no money and I can't pay for my bills and this is not sustainable. Wow, this job is paying really well, but the client is absolutely terrible. This job is sucking the soul out of my body. I think if I keep doing this, I will not be alive next year. I just don't have any work. You might be one year, three years, five years, 10 years into this and you may still be dealing with the exact same problem as you did when you first started. So that begs the question, why do creatives so often struggle when it comes to making a living? A common response might be that arts is just a commodity. It's not something that businesses or people actually need. But when we look into the real world, that couldn't be farther from the truth. Take a look at all of your favorite brands and your social medias and the ads they're putting out, the sheer amount of creativity and expertise that it requires to make and craft these ads that actually go viral and that people can stand behind. Creative is not just a commodity. It is absolutely necessary. It is a lifeblood of a business and it's a marketing, but still creatives are still getting underpaid, even though their value they bring is absolutely immeasurable. So what is the issue here? Why is it so common for creatives to struggle with making a living? And why is it so common for businesses to struggle with creatives? It's clear that the two need each other, but there's always this gap in communication. If any of these thoughts or questions have ever flooded your mind before, I completely understand where you're coming from. My name is Kai and for almost 10 years I have been making videos trying a bunch of different things, making a ton of mistakes and only recently as an FPV drone pilot and as a filmmaker have I been able to say that I am finally starting to make a rewarding and fulfilling living off of what I'm doing. And it took me a while, but I don't want it to have to take you any longer. So the title of this video is probably something clickbaity like why most creatives fail, but it's a real concern and I understand that a lot of you guys out there have the same goal as me, which is to make a living doing what you love. And I know that the one thing that stopped me from getting to these points was always a lack of either professional or business knowledge. This is something that is extremely crucial. That is not something they teach you in schools. So our new goal with this channel in tandem with our production company Vertigo Vision is to teach entrepreneurs and business owners about creative so that they can use it to grow their business and to teach creatives about business so that they can use it to find work they love and earn a first class living. And we want to do all of this through real world demonstrations and fun entertaining videos. There are way too many people who are trying to be a creative professional or a creative entrepreneur, but they're missing one of the parts. They either have one or the other. If that sounds remotely like you and you're ready to make a change, I want to challenge you right now to hit that big red subscribe button down below, hit the notification bell and together let's fast track your path to a fulfilling creative and first class life. And by the way, let me know below in the comments if you are an aspiring creative professional or entrepreneur, what struggles are you dealing with? I want to hear from you guys because that is the problems that most likely other people are facing. And if you let us know, we can make videos about it and give you the advice to succeed. This has been Kai. Thank you for watching and I hope that you enjoyed this video. Take a look at these other videos that may or may not be relevant to you. You'll probably get something from it, I promise. And get ready for some awesome videos to come in the future. Thanks for watching and I appreciate it very much. Take care. Peace.