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Big Data or Big Marketing by Ilkka Turunen

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Published on Apr 10, 2015

Fifth and last AWS Day talk by Ilkka Turunen, BigData Guy at Cloudreach.

Abstract:
We’ve all heard Big Data pouring out of the press over the last years and frankly, are probably all sick of it. The term is probably one of the most successful buzzwords of our industry to date. Why is that? This session will aim to shine a light on the enigma by introducing example use cases we’ve worked with our clients. We’ll walk through the AWS toolset for Data Management and introduce concrete architectures and the good, the bad, and the ugly sides of them. This isn’t your mother’s MySQL sharding...

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