 Welcome to Toffy TV. We are here at the Everton headquarters at the Royal Library of Buildings to look at Everton's new home share for the 2019-2020 season. And there it is. It's completely different. It's going to set Tongue's Wagon this year, I think. Now, I don't know whether that's a good way or a bad way. So, what are your first impressions, Bas? It's different, quite obviously. It's different. It's different to anything we've ever had, isn't it? Let's be honest. For a while. Well, yeah, for a while, I mean, obviously we've had, you know, you can go back to the pen once, yeah. It's for moving away from Everton kids in 86 when they had a big white babe on it and stuff like that. This is different. It's obviously got light blue, crosses in it, dark blue and... I mean, let's be honest, there's only so much you can do with a blue shirt. And obviously, Unbro have come up with something that stands out a little bit, but it's most definitely for the younger market. Well, I would say. Listen, it's a bespoke kit. Every year, a lot of fans ask for a bespoke kit and this is a bespoke kit. It's not a template. It's not something you've seen anyone else in. OK, Unbro, this summer have released a lot of individual shirts that some of them are classic designs like the West Ham. Some of them are completely different like the Shelka one. This one, you're not going to see this kit anywhere else. And I will leave that to the audience, whether that's a good thing or a bad thing. Every year we strive to look for that unique look and I think this is very, very unique. And there you have it. I think it's an interesting design. It's supposed to be reflective of the archival leach design on the stadium. They've gone for that. And I think people like it. I think younger people like it, kids who like it. And let's be honest, they wear the kids most. It's very, very unique. White shirts, white socks, what you'd have left that as it is. I've said before, I would love to see Everton do something different and go all blue. But that's just me. I'm slightly surprised that they haven't taken some of the accent colours and put them on the shorts and the socks. The shorts are classic blue and white. The socks are classic white and royal blue. The top is just something a little bit different. People might even say that it's not royal blue. I don't know. I think that it is difficult to try and stand out in a market where there's a lot of different, you know, kit clubs bringing X amounts of kits out. For Everton normally it's a different slant on blue, isn't it? This one is a little bit more jazzy. It stands out a little bit more so there for Everton. It'll be iconic with Everton because nobody else has got it. It has nods to the past and it's certainly a, like a futuristic shirt. Umbrough of Everton I've mentioned that the 90s has been a thing as well because the 90s is very much in vogue at the moment. I mean, if you see the average student or Tom Davis, they look like they've come straight out of the 90s. So, and on the back of the shirt there's a really nice nod to that. There's the little design that was on the sleeve for the first Premier League shirt we wore with Umbrough, the ESC design, which I think was on the sleeve and on the shorts. It's on the back of the neck, just a little accent on it. I like that touch. I did find it slightly strange that it was just the only nod to that, but, you know, we spoke to the guys at Umbrough and they said, well, we just wanted a little subtle nod. Well, we've done that. We've had Dixie on the back. We've had the article each time. We've had NSN on last year's in recent times. So it is each year. There's a different little slant on it and that's this year's one, obviously. Yeah, and to help launch it as well, there's going to be a Saint Domingo magazine that is going to come out and is going to be littered all over the city in various places. It's going to be left in various places. It's not quite life-size jags, but it's this little compliment. There's 1,878 being produced. Share teens, the code. There you go, share teens. There's going to be one for the away kids as well and there's going to be one for the third kids when they come out as well. So that magazine you'll be able to find and some people might be lucky enough to get one. There's going to be signed ones of those as well. That are going to be in competitions and stuff like that. Anyway, I spoke to Mark Rowlands, head of partnerships at Everton. What is the idea behind this new Everton kit? Yeah, I think it's the first time we've brought a graphic into the front of our shirt through the guys from Edinburgh, and obviously you can see it's a step forward possibly into a modern kit, but obviously you've got the archibald leech detail within it which hopefully brings home the heritage and classic style of Everton as well. So hopefully it blends a little bit of history with a little bit of where we're going as Football Club as well. We've seen a lot of really interesting shirts from Edinburgh this summer. Was there any resistance from any one of the club just in terms of wanting that classic look? As you said, this is a step forward for Everton Football Club. No, listen, I think the way our kit process works it's an 18 month process and when we possibly see first designs or when they figments of people's imagination to when they come out. I think we're lucky we work with guys from Edinburgh who are very in tune with football related fashion. I think you can see that now with some of their recent collaborations with Little Mix, Celebrities, et cetera. So I think what we try not to do is steer them too much on their influence and design, but we try and make sure that it is Everton and I think that's what we get with Edinburgh which we wouldn't get with other manufacturers is we get a bespoke, unique Everton football shirt that our fans will understand is Everton. I think what that this year is that. Just talk us through the process of the design on the front of the shirt. What is that in reference to? The Chris Cross is actually a nod to the archibald leach design that obviously fans will be used to seeing. They go every Saturday to watch their favourite team play. So I think you can see that coming through in a football shirt as well and obviously that comes with it gets explained a little bit more in the club's first shirt scene which I'm sure will come and talk to a bit more detail where fans can pick up and understand a little bit more about the shirt, the detail within it, the story behind it and also the players their reaction to it and learn a little bit more about everything behind it. Now, I'm a massive kit nerd and I know pretty much everything about Everton shirt from over the years and one of the details I did notice on the back of the shirt was a subtle nod to Everton's first Premier League shirt. How did that come about? Yeah, I think that was something that actually Embray brought to us. It's a design, something they wanted included in the design. Again, a reason behind wanting to go with someone who's going to give us that bespoke shirt and it's funny that you mentioned that nod and that's what we want people to do. We want people to resonate with these kits and possibly in different ways. You mentioned it is a step forward but for somebody who's obviously on their kits as you are to pick that out, that's the kind of reaction we want to get from our fans. We want everyone to take something different from it and hopefully love it. We see a lot of clubs one-up each other trying to get the best possible coverage they can for their kit launch whether it be a DJ set, whether it be a funny quakey video or whatever else. Everton have gone slightly different this year. It's almost moving away from the trends of digital trends coming out with the Saint Domingo magazine. What was the idea and the process behind that? I think it's actually more of a blend of both really. I think what you do have with the magazine is going to be a limited run physical copies of 878 copies that fans can potentially get their hands on but it's also digital. The shirt scene will go live on our platform from 9am tomorrow and that can be accessed by anybody and that will be what we use to drive traffic to our website and to people to look at the shirt. There is the chance fans to get their hands on an individually printed limited edition copy. Actually we'll be gifting to some influencers to try and broaden that reach but also there'll be 500 available in-store and online via sales promotions but then if fans keep an eye out there'll be some strategically dropped around the city as well. You might be in the barbers on a Saturday morning getting your next hairdo and you might find one in there. We want people to be able to pick it up when they've got time to as well and hopefully we've covered both of those bases where we've got that big ticket global audience but something a little bit more rich and steeped in the tradition of Everton as well so I think we've managed to get a nice blend of both. Do you think the kit will help Everton get noticed in terms of there's a lot of football clubs out there we see a lot of ways of trying to get noticed whether it's changing the badge or just little things to just help that little big push internationally Do you think this year will help that for people who are just football purists to just buy kits just to wear kits maybe in America or in Asia? Look, we hope so and this is one of many steps that we're looking to make in that respect I mean the first time we're going to be wearing this shirt is actually on our historic trip to Kenya this weekend when we played carry-banger sharts in Nairobi and I think that's a nod of where this football club is going through our shirt we're able to feel a bit of good of some part through the archipod of each prince to a new part of the world the first time we're ever visiting there our first team so it's a sign of those times and of course the kit being one of our flagship marketing assets I guess you might call it it carries Everton crest across the world of course that's a big part but there's so many other things that we do as a football club to work towards that we're laser focused on where we want to get to there's exciting plans on a new stadium the future's really bright and everyone the fans and everyone here but it's really exciting and I think everyone's here is excited about that The goalkeeper kits one just behind you there very classic 90s now one thing you mentioned to me before was we're going to get them in short sleeves this season as well which I think will make a lot of people happy it's a subtle little touches like that I think that will really help Yeah exactly and obviously we've got English number one and he very much wears his short sleeves as well so yeah and little things like that we do try and listen to what our fans want we've just signed up to a new long-term extension with our retail partner Fanatics and I know a big part of that and their ethos is to make sure that they're trying to produce merchandise that fans want a number of share that goal and that's one of those little things that we've done in that respect but hopefully you'll see more across the season of more merchandise and retail things that fans want to buy and own that carry the Everton crest So big thanks to Mark for speaking to us and we have some of the goalkeeper kit and obviously this is a classic 90s design sort of reminiscent of the 95 goalkeeper top as well that never wore in the cuff final it's yellow and it's got little flicks on it and stuff like that so this is what Jordan Pickford is going to be wearing next season and as I was saying then to Mark it's going to be available in short leave as well but I think it's a really good move because a lot of kids wear this will be wearing this to play football they don't always want to it sounds stupid but they don't always want to look like goalkeepers so I think as soon as you make a short leave it's almost just another kit for kids to wear who might want to look like goalkeepers so I think that's a good addition to the range as well so do you have it the new home and goalkeeper Everton kit for 2019 20 they will be available on the 18th of July got it right and they're available to pre-order right now so if you want these get over to Everton's website you'll see all the links all the bits to click Everton Direct tell us in the comments do you like the new Everton home kit are you going to buy the goalkeeper kit would you buy that because it's short leave let us know your thoughts in the comments we'll see you later