 The media was big in reporting what was going on in the movement in, like it's saying, Birmingham, Alabama, or in, or in America's Georgia, because television was just coming into its own. So these were things that they were covering. So while it may not have been important in terms of the march itself, it was important in reporting to America what was going on. And it was important reporting to America King's speech. So I think while it wasn't promoting, it was a critical part in moving the discussion forward.