 From San Francisco, it's theCUBE, covering Samsung Developer Conference 2017. Brought to you by Samsung. Hey, welcome back everyone. This is theCUBE's exclusive live coverage of Samsung Development Conference, STC 2017. I'm John Furrier, the founder, co-founder of SiliconANGLE Media, co-host of theCUBE. My next guest is Kevin Hague, Vice President of Technology Strategy at Harman, now part of Samsung, his Twitter handle is JSGuy. Welcome to theCUBE. Thank you. Thank you very much. So Harman has a lot of cool things. Obviously you're known for music, audio, in-car stuff, headphones, really the premier audio tech. Yes. Yeah. So give us the update, part of Samsung. When did that happen? What have you guys done? Have you integrated in? Obviously the edge of the network is entertainment. It is these days and it seems like more and more people are becoming interested in audio. Audio is becoming a big part of everybody's lives. Everybody will have headphones at work, connected devices at home with AIs and voice assistants in their car. We're huge in the car. Huge percentage of our automotive business is in audio and infotainment IVI systems. And we're really excited to be here at the Samsung Developer Conference because this is our first conference kind of together and we're excited to show off a lot of cool developer tech. So we're huge on internet of things. I've been saying this for years but now it's so clear to the developer community that internet of things includes people. Wearables we had guests on do and dresses that are part of the internet and technology with robotic arms and software. But headphones, you guys have a cool program called Hack Your Headphones. Yes, we do. Which tell a little bit about that and then we'll talk about this new product that's here on the desk I can't wait to get to. Hack Your Headphones, you got to get developers excited because augmented reality and virtual reality, no one wants to put those damn goggles on. It's got no audio. That's right. Yeah, so we're trying to fix that with this particular product which is the JBL Everest Elite headphones. And it's probably one of the first consumer hackable headphones. We have an API out for Android that allows a developer to control many of the features and functions of this headphone and we've added a lot of extra features. So this thing, not only when you put it on and you're wearing virtual VR goggles, you're immersed, right? And you don't even know what's going on in the outside world. Well, we've come up with some tech that allows some of the outside world to come in programmatically. So within a game or a VR game or a VR application, you can do something where the outside noise can be added in to the game play. So let's say if you're playing Fruit Ninja or something really crazy on your VR goggles and you're about to hit somebody, it could warn you through audio signals. So we're really excited about these headphones. Lots of other features that developers would like. So let's talk about the API because this is a really cool feature. I want to get through that again, the new device is coming out, this new breaking news here in the cube, which is these headphones is about, you guys have the normal coolness around, noise canceling, all that stuff. But you guys have tech that actually lets developers play with the settings. So you actually reverse the settings, right? Like I'm imagining like, okay, what if I want to increase the noise out that comes in? That's right. So we can adjust, the developers can adjust almost an infinite levels, how the noise ratio from outside to inside. So if you want it perfectly quiet, you can set that. If you want it where a lot of outside noise is coming in, you can adjust that as well without having to do this to talk to somebody, you know. Which is- So almost tap your phone, tap your app or have some notifications sensing, those kinds. So you look for creativity from the developer community. That's the objective. We are and we actually don't know what developers are going to do. I always have a saying that says, if I put 10 of my smartest guys in a room for a week, they're going to come up with 100 ideas. If I throw this out to the developer community, they're going to come up with a thousand ideas. And I think that's what we're looking for is that kind of creative spark. And we're just going to give them a platform to do that on. And that's super smart because now you can let the creative and deal with the community, tinker around, kick the tires, you guys get the free access to the creative, but also you have APIs that make it kind of stable. That's right. And that's something that we support. We love developers to play with. All right, so now you have a new product. So this is exclusive cube coverage. So let's see this new product. Actually, we just unboxed this right before coming on set. Let me introduce this thing. So this looks like a collar goes around your neck. So what is, first of all, what's the product name? So this is a JBL sound gear and it's going to be available starting next month. So this is, as far as I know, the first one in the United States. I'm not, I can't say that for sure, but that's the first one I've seen in the United States. So it looks like one of those old football collars, but you put it around like this and it allows for music to come up only to my ears, right? Yep. So actually, let's turn on the music and then they'll actually get to hear and through my head, my little headset here. Yeah, we'll just throw something on. There is a little, that's kind of cranked up actually. Okay, so this is cranked up. Can you hear this? Just a little bit. So yeah. So he can barely hear this. I'm like talking loud. Yeah, yeah, yeah, that's right because it's pretty loud to you. So I could be a gamer. I could be doing virtual reality with a headset. This is kind of like my ear experience without then freeing my arms up. Yeah, that's right. And the nice thing is we're looking in the future and saying augmented reality type experiences are going to be important. But with augmented reality, you want that kind of pass through. So I want to be able to talk to you while you hug your glasses on or whatever the future brings us. So I get a little notification, bing. That's right. You got this car coming or about to be attacked by my app. That's right. Yeah, imagine walking down the street. Now you could listen to your music while walking down the street and not worry about getting hit by a car or pissing people off. Turn your headphones on. That's right. Yes, that's right. Or having some ambient noise coming in. So I'm aware. Yeah, that's right. Okay, that's cool. And so that's a really exciting product. It's not yet flexible. Yeah, it's a little bit, so I think a lot of people put it on from the side and twist it around, but it's actually a pretty solid product. And we're, it's a transformative product. There's nobody else shipping anything like this. It has a little bit of, but it's not, you could break it if you snap it. Like a chicken bone. Yeah, don't do that. As far as I know, it's the only one in the United States. You're going to throw it too. It's like, you know, horseshoes. It does have other uses. Yes, we made it multi, multi use. Don't toss, it's not horseshoes. That's awesome. And you got a little power here, but also now we're talking also the problem with some of these devices is on watching TV or interfacing with a large screen. There's latency issues and people are talking and you're hearing it separately. A lot of internet streams, you see that it's not like direct connected. Yeah, talk about that. How does that address that? Does it have a feature where you could create a low latency connection to something that's either on the internet or TV? So there's a couple of different ways. So like audio, you know, latency is very important, especially if you're watching TV and lip sync. You know, it's always weird if you get that delay. It's horrible. And so that's why we actually pair with this in the box comes a low latency transmitter. So it's plug and play, plug in your TV, turn on this, it pairs up. You know, you can watch TV seamlessly in the house without disturbing like everybody, you know. I can watch my football games, make some dinner, lunch, whatever. Or even late night TV, somebody's asleep in the same room as you and they won't disturb them, right? My wife, Linda, if you're watching, this is perfect, save our marriage, turn the TV off, maybe not that. But it'll be a first step, but this is exactly the use case. Create a personal space and the technology is it shoots up from the sides. And there's two speakers on each side and it shoots up to the ear. So it comes up this way. That's right. And we do a lot of work to make sure that that beam of sound stays in the vertical space so that a lot of people can't hear it from outside, maybe three feet. Literally when you first put it on, I couldn't even tell it was working and I was going, can you hear it? And they're like, oh, it's loud, you know? And the folks listening heard it too because my microphone was right there. That's right, yes. And that's the side effect is in this area here, you have full. Okay, so this product will be shipping, it's called the. JBL Soundgear. Soundgear, it's available next month. Next month. In Best Buy Retail. Best Buy Retail MSRP, I think is going to be 249. Which includes some accessories, right? Includes a couple of accessories like the streaming unit and everything. Yeah, that's awesome. So it's not going to break the bank. I don't think so. Good. Yeah, well, that's a good price point. I'm definitely going to buy one. It's definitely different. It's not like just a regular pair of headphones, and you know, this is also available in the stores today, the 750. And how about this being developer enabled? APIs for this too or not yet? Not yet, but stay tuned. Yes, this is the total Star Trek device. It is. You know, if you're a Star Trek classic fan like me, you know, the thrall collars. You know. That's great, that's awesome. Certainly, I can use, it's got voice in there too, so I can talk to it. That's right. You could do a conference call with it or... Have intercommunications with a game play multiplayer. That's right. So yeah, I mean, I think gamers are going to love this. I think so too. My son plays Call of Duty and Destiny. And it's very comfortable to wear. I think that's one of the key things is once you get it on, it feels like an event. When I've tried some of our early prototypes of it, I forgot that I was even wearing it. Yeah. I can listen to the Cube music while talking to the guests. I know we need to get you one of these. We'll look at you one soon. Promotional consideration by Samsung. That's right. Kevin, thanks for coming on. Yeah, thanks. Great tunes, old school classics. And just crank it up a little bit more. We'll end on some music. All right. Crank it. Kevin Hague, Vice President of Technology at Harman. Samsung, bringing all the developer action to you here, the Cube. Thanks for having me. All right, more after this short break.