 Words that I attach to health is balance, right? Health when you talk to someone. Yeah, there's performance and then there's health. Right, and when you talk about fat loss and building muscle, that sounds more performance and so people's brains go just naturally gravitate towards, oh, more is better. No matter how much you try and communicate otherwise, they just do that. Versus when I tell someone, like, oh, we're going to do this for health, they just seem to have a better attitude, a better approach to it. I mean, it's the most important muscle in your body, so we need to exercise it. And I know that we've been pegged as these guys that are anti-cardio. It's just that when we look at the sea of people that are utilizing cardio, very few people are using it the right way. And so the reason why you keep hearing that message from us all the time is because we're trying to talk to the majority. And a majority of people think of cardio as this great fat loss tool and it's a terrible fat loss tool. It is way better served for building stamina and endurance and for overall health. And if you do it for those reasons, you'll get the fat loss. And that's the irony of it, right? Yeah, interesting.