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Streamed live on Jan 25, 2016
What is a community? Too many think it's everyone who likes your Facebook page, follows you on Twitter or follows you on SnapChat. It's a common mistake too many organizations make. They think an audience is their community. Although communities are much smaller than audiences, there is a much smaller segment of your community that can be the cornerstone of any healthy community. To find these individuals, it takes time to listen, learn and adapt in order to form purposeful relationships. The relationships formed can help you grow, manage and even ignite movements in your community and for your organization. We'll look at why these relationships are so important, how you find the right people to form relationships with and what is possible when done with purpose.