 Instagram is basically the perfect gateway to creating positive touch points. Touch points are interactions that your customers have with your brand. The better and the more positive touch points that people have, the more likely they're going to buy from you. The more likely they're going to turn it into loyal fans. For example, with Starbucks. When you see someone holding a cup of Starbucks with a smiley face, then this gives a great touch point. Another example would be when you hear about that new flavor from your friend, tagging this new pumpkin spice latte. That's another great touch point. Or if you see a new campaign that Starbucks is doing, which is very creative, that's another great touch point. And all of these touch points, they add to the willingness of you taking out your dollars to spend with Starbucks.