 Hey Niklas welcome to Feitech We are this time starting in our clean room and really thank you very much for coming again I think it's now the fourth time since 2013 you visited our company and from there we developed a lot and So you have the we allow your first time to come into our clean room and we have a very special clean room We really are world market leader in meantime in large formats optical bonding So so this is basically the secret and the heart of our company and we will I will explain you more about it. I think I can talk a little bit about my experience in China I mean I'm now a 10 years in China So I hope for all your viewers we can have something like a half an hour 40 minutes interesting round work What you see here is and we invested the last year over one million dollars into into this Area our clean room. You now walk into a class 100 room Where we have no more dust particles and we do here a touch panel bonding for for a large Chinese and point-of-sale Company and what we do is that we fill up the gap between the touch panel and the panel by a see-through liquid glue and we set the quality of the picture is is highly Big improved and I have to say that's for sure crazy when you came the first time 2013 overall We had 70 people now up to 70 people are just in this room where where we Do three things we do the optical bonding we used hundred tons of glue this year to fill up the gap between the touch panel and panel I show you later the products and this is all happening here and So so we do here module bonding So we need first ceiling the display and then what you said with our machines. We have a complete Complete filling up the air gap here. You see now behind. This is a temperature room We can have also a look in yeah, Nick last nicks everywhere always. So let's go shortly in here So I can tell you the process. So what happens is the goods start there We we check some prepare them then the glue is dispensed here the cover glass and Panel is bonded and then we have at the end the so-called aging where where the glue dries up It's a silicon AB glue one. This is finished We we go over to the room for for packaging and and checking one more time What is this? We this is a big piece of glass. No, this are this are the tables and okay I can explain you in detail. So for large formats when you have we do a so-called Wet process and so and blue runs over and it's taking here off that there is no mess up on on the On the floor and that's one of small things we took care in in our process Right now we just produce I mean, okay, you see it for for high sense I think this year we produced already for them 20,000 touch panels and optical bondings and For sure the special thing is What is this machine over there? Right what you see here? This is our invention and With this machine we can optically bond up to a hundred inches and they are now making tests and preparation You invented this today. We just have a small bondings We are the only company from 2017 on which invented it process to optically bond large formats Touch panels to two panels. So what does it do by going back and forward there? And what we do is that we put a glue glue on it. I can We I can explain you shortly Let's go over there and I explain you what we do on the machine And all these tables get stuff put on it and stuff and goes in there So what what is the idea is? That here is our touch panel production and I can go over So you have a cover glass, right? Let's let's take one here. You have a cover glass and and a Sensor and what we produce here is we test here that we Put the cover glass on the touch sensor and we fill it up with a see-through glue And when you then put this to a panel In normal productions and I show you this in the products. We have an air gap and then Light goes from glass to air to glass. You have a lot of reflections and we fill up this Gap with a see-through glue what we do there and by this the quality of the picture Improves dramatically so We have here our foil cutting machine where we prepare this is an FCA process Where we prepare the foil to bond and laminate the cover glass to the touch sensor And this makes us so unique right now we focus on industrial touch devices and We are able to produce really everything in small quantities perfectly tailored for the customer and we start already that we Design the touch controller that we design the touch sensor and then for the customer We can offer to give him any cover glass solution like he wants What are you doing here inspecting the right quality of each each panel? It's basically in this room all all is about dust so so in this area We have still a glass 1,000 and we have to make secure that there are absolutely no dust particles Between the glasses because for sure the dust particle you would see later and Here she prepares now the touch sensor and the cover glass and Here they assembly it and then right exactly it goes from from the preparation and assembly it goes to these two machines Where just for your information where we produce now per year around hundred thousand units and This is so-called vacuum temperature machine so so under heat and vacuum the liquidity the foil goes liquid and Connects well with the cover glass and touch sensor. What is this? And When it's finished, let's make one process after the other There's an inspection and then it goes on the UV curing so we have two processes We have our silicon AB wet bonding process and we have a FCA UV lamination process and So so through this machine The product more or less is fixed so after that you cannot disassemble anymore on the touch panel The specialty of our optical bonding process is that you still can rework this looks so cool all this stuff This is the world-leading class for this industry Yeah, so okay, I finish So and when there are bubbles we put it in this Chamber which has an over pressure and it can press all the bubbles out of the glue so that at the end They are perfect products in this is the anti bubble. Let's say what what you asked for Nicholas for sure You know when you see the products or our factory two or six years ago our point is that we always enjoy improving and that we always Try to become a better technology leader and so so what you see here is that was really invented by German specialist engineer Raphael and and with him we developed the process To two optically bond large formats and with this we were the last two years unique and that made us very special in the world And that allowed us to make all the investments last point here is we do Also backlight productions to increase brightness that you can use it outdoor and under and high brightness and Also there it's a class a thousand area here and we we do do the whole design What you see here from the edge LEDs over the Lightguide plates over the foils to to offer like what customer wants even now 3500 nits Then you have a finished product. This one is for example used in NEC buses and my end buses we can we can show you later Okay, so I think that's enough Yeah, sorry, we missed one thing. Yeah, what is this machine here? What does that do? That's that's our dispenser. It's a mixing machine. This is from Germany and By the way that you see we have really everything under our own control so the glue is produced in in also by us with our specialists and Justice mixing machine is around four hundred thousand dollars But it makes you cure that the glue is is a good quality put on on the displays and products nice My my manager will hate me for showing you this video because basically this is one of our company secrets but I Think it's over. Okay. The point is for sure from from seeing something and from from really realizing it there a lot of processes and We we developed really a lot of time to to make this process as well So finally you can see me in a normal shape. You can take off everything right right here This is a by the way hypo he he is overseeing all our production processes in Inside this room Set in and keep the mic pointed on So let's have a short so you said class one thousand even class even class 100 we have yeah, so that means that in in a cubic meter of air you have Just a hundred dust particles right and Yeah, they are all below 0.3 micrometer links. Where are my shoes here? So we made it. Yeah, again. Welcome with Looking and for sure that's quite crazy One one shot can have those shoes. Oh your shoes friend so when you came first time 2003 what said we We had probably the amount of people we have now in in the clean room and so I'm still here Okay, I'll grab the camera. Thank you. Okay. Let's continue the tour. Thanks. So here So here's let's say our warehouse area for the touch displays Okay, can you put the mic just a little bit lower? Yeah, just right there here okay, and For example, okay, this one is now for sure not presented that because I saw it This is a super cool magic mirror We do for the US and it will be in some super fancy Store in the US later. So then you have good good watchers who check closely They will find the store later in some other Mirror probably later in in some news and what said we are really specialist today We don't have a production and this I really should not have showed on camera camera but and we are able to optically beyond even Up to 86 or 100 inch and this makes us really special that we invented the process where where this is possible and This are our last sendings here before before Christmas going out 32 inch optical bonded I think this guy can say in the last two years. We produced more than 20,000 and touch panels which I think 100% everyone touched when he ordered in the US or in Germany from a large burger and fast food chain So we have really now some some aprons in our portfolio. We are officially not allowed to to name But so these funny cool things when you enter the fast food and you click what burger you want, right? You in that business you end up configuring it at a fake touch panel you can configure how much so all all the Burger self touch panel you use they are all coming here from from this room nice Okay, so we are Spread it here in in the home and park. It's a little bit funny when we came here You you know if you were still up the hill and every two years we we doubled our size So we started with 600 square meter. We went to a thousand two hundred two thousand five hundred Hey, Jesse This is our quality leader and For sure last time you came and we had the full floor here for all our operations We had our assembly. We had our very small clean room and behind our whole office and then we started investing a lot and And the space went off and We even tried the boss of the force floor to here to pay money that he leaves us the force floor but he didn't agree so we had to take two floors up the hill where we drive shortly and We had no chance to check somewhere else We always stay here in the home impact because we were always really over busy and this is probably something I really want to say basically. I wanted to start with it I have to apologize this year to our customers because some customers had to wait like crazy for for the products and I'm really sorry for it. We we know that waiting for products is one of the first worst things you can do But we were just too busy and you see we build up two factories in Sweden We started and that's the worst thing. We started a new earpiece system so we are running now globally on a vision and Everybody told me starting a new earpiece system is really troublesome, but I thought okay. We have already one It should be okay, but the last half here. It was almost impossible to to make any This is the fake tech mobile the fake car Just just are you joined also? Where is yeah? Oh? She run yeah, my people are too So this is a special fake tech car it's I really love this car It's I have to say it's really the best car I've driven so far So we drive now electric here, but it's like crazy. Whoa. It's Oh, this is and it has 500 horse powers in the combine and you can drive 60 kilometers by by battery Let's take her Jesser come on join otherwise you are running out of breath and and and it has a One more motor so it has two electric this is a BYD. No, and I have to say it's really the best car It's better than a Tesla Okay, this I don't know, but I think it's better than an Audi Q7 because it has also three seats This screen is cool. Yeah, and you have all these features like you can move it or when you make the sport motors We were equal it goes orange So it's really a very very very funny car is for sure a bird-eye view and you can you can see everything and And it's it's the first car we had so far three cars in China always buying Chinese car Manufacturers models and you use it as like a company car when you pick up customers and stuff and I have to say this one is This one is really the the best car I've driven and it's the first time that the quality is like a German German car. So I can just say Congratulations to the Chinese car manufacturer that they they they improved dramatically in the last ten years As far as I know BYD is the world leader in electric cars They're like selling highest quality, but it's mainly in China. Yeah For sure China is now the largest market. It's in Shenzhen. You just get a license plate now And when you have an electric car and all other Come and license plates are in a lottery and but but this is what I really want to say in the last ten years China changed totally a good example is probably when we started 2010 we paid $120 on on the assembly line for our workers and today nobody Earns less than $600. So so you have to imagine let's say the poorest or the low-levels worker They're increased their salary on a worldwide basis five times and that the country is able to to provide such a development Within within such a short time. I'm I'm really strongly impressed. So ten years China Ten years China on the other side for how's it been so far the Chinese experience It's the China is you know, it's both both extremes that you have I think there is no normal Either it's total fantastic or it's a total disaster. And so I mean it's a place to do business and For living I would I have to say I would this is not our company We run shortly through because we we make a rooftop shoot but let's say for sure China is the right place to be to build up the business or it was the last ten years and Let's say for living I I would probably prefer to to live somewhere else I just had a business friend in Munich who was this weekend going skiing with us with his children and that for sure doesn't doesn't work here and That's pity. So we have now here our outdoor outdoor test center And for sure that's super important that we reproduce industrial touch devices, which also shall Run under a harshest environments and and we have so so here our products which which age for for I think this one is already half an hour here a half a year And also this one you see it already for sure the the case is slowly getting damaged This is also already more than half a year here But the important thing is the display and and everything Still work. So just with the rain whatever happens. They're fine. So this models especially here the butterfly solutions we have they are perfectly optimized and set up for working outdoor and They they have a the ability that even under IP68. There are no ghost touches and with IP 65 You still can can yeah, the touch works perfectly Perfectly use it so the touch works the video Video that's on your YouTube channel, right? Yeah Our our YouTube channel always doesn't get so many so many views like like like yours We can link to it. We'll link this video to you. Well anyhow. We tried Jesser we wanted to make a waterproofing video, but this didn't work. Yeah, okay Okay, this is the fatex solar panels or no, it's I like this very much They put them solar panels on all rooftops here. Nice. I feel like it's probably too Too hot to have a real good efficiency, but Okay, so We have then now in in this building we have two two floors and I think we make a short short check on the When we are with a quality on the on the quality team and then Let's go further through through the company. So what's that? and we we we doubled every two years our factory size and We have now even in in swinging Two factories and why because what I told you in Shenzhen We are now operating in Shenzhen with the highest salaries and the highest rent costs for for for spaces and that's in Sichuan right where where the spicy food is and So so to be frank for example, we talked about the development in China theoretically when you really want to produce cheap then you could also go now to to Eastern Europe and There you pay probably even less, but in China now it's all about high-tech and for sure you have here the complete supply chain and you have in China also now a big market you can address and So we we set up our set we have here in Shenzhen now the our technological headquarter So let's check Again gestures Every year and here we should put surely on just the shirts. I think that works You shall I help? Thank you right and So so we have in oh my god. Yeah, this is really funny. You have a Good fitting. I think yeah you had a small and So so here we have our incoming material inspection and that's really what what jesset takes care about Not sure if I'm not sure if I'm now still But really we take we take quality test very serious. So we have machines which are torture torture on the vibration system and also components which are steady vibration for example Right now you see test our view at minus 70 degrees again minus 70 because we go on an automotive Solution The requirement is that the glue also survives well under minus 50 degrees. It's not milk. It's not milk No, that's our silicon We have IK 08 testing. That's a that's a cyber truck test. That's the ball drop test, right? And believe me This one is really really heavy When you check it's a 500 gram ball And so our our products We're not gonna throw it against your car window. I hope I'm not gonna throw it against your car window. Please not. Yeah, then yeah, and here we have our Let's say long-term aging that we put the product here Which more or less run run forever to check if there are any Unnormal activities. So again, Jesser is setting up this test environment. We need I saw one of these I saw one of these in Seattle Really? Yeah. Yeah, we are our part. I was just walking around. There was like one of these Yeah, interactive intercom. We produce for him every month more than 200 pieces nice So an incoming test then we have Our our warehouse. I hope let's see if it's looking like a German German warehouse. Hopefully We are but we are moving now a lot of goods to Swimming for the production, but I go first But I think it's let's say it's quite Quite well organized, you know what it is and for sure when you have the expensive goods They are in an extra room with also and then temperature control We have for sure every day a check if the temperature is is followed up and the humidity so There we take quite well care and now it's all the way down. Huh? All the way down. I Should look everywhere. Would you want to see? No, no, no, but you have stuff all the way down there Yes, it's a lot of stuff. It's really like Niklas when when you came 2013 first time we we made the revenue we have now in our warehouse So we probably that time made around three million and was growing to five million and Now we have always around three million in warehouse and we are doing overall 25 million dollars Revenue so the last ten years we we grow in average every year by by 50% So I hope it's right when I say that you interview now one of the fastest growing touch device manufacturers in the world and But for sure I have to say I'm first thankful for for the people when when you look well a lot of people are still here from 2013 video for sure most important is my wife and but so it's really a work of all the people and Athletic and for sure we we had a lot of luck for for which I'm very thankful and humble so so here you have now our How to say our introduction area so normally you come from the elevator and That's actually the intro. That's the entrance, right and I think we can take off now the shirts And so so you have for example to the left a short overview of our factory buildings in Swinning we have been swinging over all 20,000 square meter production We have now a case manufacturing even with a laser cutting machine banding So we produce I show you later our complete cards in In the case and factory all our cases now coming from from this factory and then it's fantastic It just goes 50 meters forward to the electronics assembly where we have and then And the assembly of all products and so let's say I think here Less and less will change but probably the next time we should go to swimming because this is now really impressive And this is a nice example of a built this up Our fate joined us 2010 as warehouse manager and he told us always he give me a factory to manage And I will do it better than you so we said okay Let's go and he's doing and with just 30 years he do a fantastic job So it's even bigger than what we see in here It's five times bigger five times bigger. Yeah, but so here is now here's the clean room stuff Yeah, here's the clean room stuff here. We focus on Let's say the optical bonding the touch panel production, but the whole assembly now the And production happens now in in swimming. We have here just more quantity productions and probably this is What you should I hope your camera can can see it our picture quality is better than from competitors And that's because there is no air gap between touch panel and panel But we fill it up with the see-through blue in in the clean room and it's you have less reflections The brightness is higher and when you look from the side, it's like the picture is flowing on on the air and be fast You you you see for example, this is my This is my favorite favorite video and comparison. I don't know if you saw it already on on youtube This is our product no reflections and that's a competitor. This is our left side picture totally clear total nice And to the right it's the picture of the competitor. It's really no fake and I'm really proud. This is one of the leading touch device manufacturers. Everybody knows and we we Now better in in quality and everything is because of all that Bonding solutions we just saw Lauren is playing in her game time scandalous, but That's for sure what we set up It's um, this is a fatigue clap and I mean that's I think the future you have the Huawei mobile And it's just a few Huawei mobile and you can play um make your your mobile Large with with so-called usbc screens and this is one of it I I stop your playing. It's funny because and maybe we did a video last year, right? Exactly and everybody got the idea Everybody coming now so copied you right what I really don't understand is why the mobile companies don't advertise it It's you know, this is what Huawei offers you have at at Huawei now with the mobile You you you have even your working area you can work right and and use it like a normal normal pc And this apple for example doesn't offer. I don't know why the android phones Don't make this as a key marketing. I mean every Samsung has it Yeah, but when you check the web page, they don't write about it So so I feel like for sure this is the feature future And I'm more than how's it going with that kind of the product category for you um I have to say the people still don't buy much of it probably with your video it it changed and we we put it now also in In in prev basically all shops everywhere. Well, okay, let's see. I want to show you another one I have three products. I really love and one is a butterfly mix. We saw auto They are now the number one Interactive intercoms in the u.s. And the another one is is the we call it magic mirror and so imagine you have this one We have this in uh, that's now exactly like it should not be let's see Try one more time I don't know if the microphone Interrupts it now so um Our our employees um did did this as app That you can can connect your um your your mobile screen And what you see on the mobile you you can You you can see um on the screen and imagine how nice it is When when when you check, okay, do I have clear clean clean ears, right? And and um, how did I shave my my bird? Is it good or not? And um, this is this is our idea of how in future the 13.3 inch behind right it's 15.6 inch and we have also But um, we have some controls where you can say, okay, you you change um, um the lights and um, you you change Change put on um lights And um, this was all done by an employee and we we we are now Preparing the software and when it's ready So, you know, it goes for for being a smart home You can also change the backlight brightness. You can put it completely off that you have it as as mirror And it's very interesting. We have in um in japan now Three three hotels that starts using it to use as a hotel management And um, I think that's a great idea that you can check yourself But also that you can put on the lights and the air conditioner and and manage it So now here we we have our office building probably we go Shortly in I go first And for sure the most important person didn't change my my my wife she gets every time more beautiful when I when you film her and um for sure, I mean really that's what what make us also The successful company I I run forward and get the project and the idea and she has a poor job to to to Keep the company growing behind and and manage everything right now. She's getting the ERP running um, um Microsoft Navision she oversees um PMC and um purchase which which is um here the area and then we have um our International sales team joiner is is the one who's who's always there. She's since 2013 with it And then we have our customer service With um Susan managing it or Susan. I could have a funny story about our relationship Seriously with Susan. I learned most 2016, but that's all what I want to say and then we we enter here our um engineer area with um Nathan on my side. So so I sit here. You know him He doesn't change. That's the looking like like like all the time before Um before I say more I want to show you our Yeah, our big big is yours our big big future. Hopefully so And this is really what what I'm really proud and um after um being the number one in optical bonding large formats We are now the number one in interactive shopping carts And you see here one card how it is already running in um 10 10 shopping supermarkets in in Germany And we had 2017 the first test market We have this year um the first roll out to to 10 supermarkets 10 supermarkets just in Individual supermarket not the whole like you don't go in every single alde or something like that That's our hope long term. But right now we are in 50 supermarkets in Germany and um next year it shall be This year 10 next year it shall be 50 and hopefully after that um the chain. I can say it. It's in edeka so edeka has 5000 um um Supermarkets when they would put it in all supermarkets in germany We would be a billion dollars. How's it going in those 10 so far? It's good. So what you do is you have your app You scan you see it has a christmas It has a christmas welcome. It's very beautiful. And then the idea is very easy. So you go to your um To to the supermarket and you say okay. I I buy the um Coffee and you see it comes You put it in We buy smarties you scan and you see smarties you put it in Whatever okay more more more german things which can be scanned in a supermarket. I don't have you have it And let's scan also the daimyer pro domo. And the thing is we have a scale, right? We have a camera We have the scanner display battery. So it runs um 20 hours even in winter And then what does this part do here? Um, this is um, it's uh led light It shows later when you paid when you ask for s os it changes to um red. I can show you later And um, so the idea is very easy. You put your bag on it, right? You go scanning the things put them in You you have always here all the time your full control about how much you spend, right? You can you can see it also here 32 euros And then you could navigate for sure this doesn't work here or you can say you pay and that's really it you just Say pay you don't have to unpack again or whatever and and um, you can pay at the Jister or buy credit cards and you go so it's the most and now you see now It's it's waiting for paying so the led light starts Um, I'm blinking and when it's paid it's it's it could be like one of those Just walk out shopping also this has to be for every supermarket in the world and if this is every supermarket You know the the husbands will love go go to the groceries, right? They'll be like I'll do it. I'll do it The app is even crazy. So um, you can navigate, right? And you can prepare on your mobile phone what you want to buy And then you have an auto um navigation through the supermarket and now even more you can share the Shopping list with for example, yet let's talk in stereotypes, right? Your husband goes in the supermarket and he shares with the the wife at home She can put the alcohol out and then he cannot buy the alcohol anymore One thing I think you you could that they could develop potentially is you know this When you stay a customer for a long time They can customize the prices for you So actually you might even get discounts if you shop all the time in the same store Boom, they give you discount on everything. I mean imagine seriously Imagine your shop with this to the market And for sure the shopping cart knows for example, which alcohol you buy And now you come into the department where wine is sold for sure imagine the advertisement budget a wine Company would spend to to reach you here. And if you buy nine jack daniels you get the tens for free So that was even here, but this time not you can get you can get discounts. Okay, what I can show You can ask for for help sos then the led goes right and the supermarket person comes So so um, we show you at first time on the nrf in january in New york, and I think this is really hopefully the most interesting product on the nrf. Is that the show National retailers Foundation, I don't go but our CEO goes there. I hopefully the coolest shopping cart in the world It's really like this. Yeah, so you are now in that company and all done and developed with these cars Because when amazon does one of their funny stores, it costs like millions They have to put cameras everywhere in the store. You just add shopping carts and existing shopping Any supermarket and you're done for sure first a lot of Companies don't want to share their knowledge with amazon. So I think it's better to let we provide them with software with our partners And right second is amazon goes crazy with your hardware investments every Cupboard has a scale and whatever here. We just put it in the cart and it's quite easy And for sure there is a hidden check So when you scan something and you put something different in the in the cart This is one gem right and for sure there is a silent alarm and somebody would ask you Oh, can I check your bag before you leave? But the main point is you put those things in and the next time you put the things out is at your home And what i'm really happy is in the engineer department. The people stay Jinsung you have on your picture. He started 2010 11 Nick is the latest one 2013 way 2011 nascent 2010 So we have really a core team where we do the the stuffs Jinsung is doing all our pcb designs And I like really stories like this. He started as an Repair guy on the assembly line And now he's our head of of pcb designs and he really self told everything by himself So I think he's a genius very happy. We have now from um january on also and what is this? What is he working on? He don't speak chinese but um he's doing the pcb layout designer check right now one of those four We are working very hard on a new version to to cut down for sure. This will be we want to produce 100 000 So we have incredible pressure at the end of december january is very soon, right? Yes, and so but um we have um loter who's who's now in germany overseeing the r&d But um this is his team then we have with um kelvin And his team doing all the um touch panel design So what you saw produced on fifth floor he designed with with his team And um we have um with uh way And his assistant um all the backlight design so what you saw also the in the clean room where we we do the backlight Assembly that's all coming out of his head together with rafael in in germany Who's overseeing our bonding and and backlight development And nick for example is doing our um monitor and and firmware design And then we have here a team of um of our engineers and the cut designers who are doing then all the Stuff people people wants and is a secret next version product also maybe I have to say this is we have now too many project This is a project. I feel I even don't know it looks like something from from the us um the us do now a lot of um um own specialized uh requirements And then we have here our small um r&d room for sure again You have to imagine everything now in in in swinging we have the big quantity and here we do the The the development and the design r&d Shenzhen is my understanding and you may be able to do very fast time to market all kinds of stuff How fast does it get like when you have a new project? Let's say somebody comes and says I want to do a new uh Touch screen for my house system or something. How long it will take you? I mean we we are we are we are germans So we are too slow for the other chinese and I we don't work on on saturdays like like others do so We are the wrong ones, but when you ask me what what you should do in in shenzhen I told you that I give some some suggestions from price point of view. China is not interesting anymore You can assemble wherever cheaper. I think here is the electronics development electronics. Yeah, and um what I think is very interesting What you said here is the fastest r&d and uh sample build up fastest time to market Right and so when you have a cool idea just just come here and and and set it up and and bring it bring it to to to to market and What I want to show you for example shortly is um Wait, I lost I have too many screens right now Where where okay here we go. Um we have um in the in the newest version of um of um the emphatic flat We we have also Um Let's write something nice to our chinese chinese listeners So I'm I'm learning learning hardly chinese. I have to say christmas chinese. I don't tell you so okay But you see it has also finger finger um a detention so this is really a nice product also to to to use next to um a lab screen lab screen to use with a with a notebook or laptop and um It's again our fatal flat. So when when you ask me right for china I think in china there was one big change is when alibaba and opened for um business to business companies 2005 to 2010 And suddenly worldwide you could buy really cheap electronic products directly from the manufacturer and this made an incredible boom On the other side I I came because of this also to china But none of my that time delivery partner still alive But now and this is I think a big revolution is amazon opens its um warehouses and hubs for chinese manufacturers And so it's totally a we focus on let's say a high quality We focus on becoming a brand because for the no names there will be so incredible price Price push and and hit because now anybody can can produce in china and sell directly to To to all over the world and we have here our aging from From the production side that's important. And so all products are aged for minimum eight hours before We um we ship them they they they have again a um a vibration earthquake machine. Yeah And here here what you saw already and what we do is um that we do Just a small quantity and assembly now Also set more or less 2013 that was all our production And now we take this just as a small Products first time productions. We have a small s and t machine to have prototypes building and Have here then the things which We it it doesn't make sense to send to swinging for for production or where we have some some special requirements And so I think this was very short Uh, I don't know not so short and go through to our company I Think from technology you could see that we developed greatly. We we we are innovative. We have two products. We To um two products. We we are now really leading for optical bonding and shopping carts So I I hope it makes sense to come often again to always see something exciting you Can you say some some some more stories about so? 10 years china and um This is I mean The potential the sky is the limit right this market could be You you have so much growth, but it could go even so much further, right? Let's say for I mean, that's the motivation First really I'm really humbled about how everything worked. We had a lot of luck That that becomes so far. This is not because one guy But because everything worked well and we find the right ecosystem What motivates me now is definitely we we see the potential we we are now doing just 25 million all Our competitors do 10 times 20 times 50 times more revenue and I feel like we could really the last 10 years built Let's say almost a knowledge base up. They have and in some some parts we could even be more more Innovative so yes, I I think we have big potential and I hope we can keep our Grows for the next 10 years like we have the last 10 years But but I mean that's probably the crazy thing and people tell us. Oh my god You you grow from from zero to 25 million in 10 years But on the other side when I see what's going on in china I feel like we are too too slow We could be far faster in in china in 10 years the whole society changed You know when we came here people, I don't know they smoked by why they were eating now It's total clean when you when you 10 years ago walked over the streets. It was dangerous You would be almost killed here now everybody steps at the crosswalk. So it's it's really like We are here in lifetime seeing how a whole society completely changed and that's for sure breathtaking And you post updates on your linkedin also you have followers there yes For sure, I think linkedin is a very good tool to to reach And business partners and we have regular updates I have to say I put most of it on linkedin and then the company goes officially two three months later So it makes sense to to follow me and contact me and For sure that are great great possibilities for for marketing right now And the kind of videos you're going to be doing the next few months on your youtube For example product videos for sure your video. Hopefully is the most important. Yeah, and um, but we we we promised Our advisory board that we should put regular product Product shooting, so I hope in the afternoon we can do probably some and yes We will try to have her regularly update on our product right now. We we have a complete update On our rubber frame series where we offer it also with an i5 inter series. So it's Two three times more and powerful than than our actual models And we also work on an embedded update We have now a complete department in in germany even doing the software again for industrial customers We are able to compile the kernel and do driver developments For sure because of this we are more expensive than let's say the typical Chinese offeror who just sells something standard But for that we have a better the quality and a better support. What's your embedded solution? We have right now still that's it. We are slower than than a lot of The companies you visit we still use an all-winner v40 But and we but again we have the full Full linux source code and I think this you cannot find in in china from anybody else We developed we invested a lot on this and we we go now with an rk3399 solution in the first quarter Very powerful. It's very powerful. But I'd say this is also no magic there We just say okay for our industrial customers We provide a really well designed completely stable solution And if you go intel or embedded there's a price difference that might attract some markets for sure. It's still a big big big game and I mean, that's what I showed also with the mobile right theoretically in the next year You don't need any more any any pc the the mobile is powerful enough for the embedded design And this will change a lot of things in the industrial world. And how's it going with the new york? Uh subsidiary or team or partnership there is this busy there is this here exploding We should they have a new new office, right? We had a shooting 2015-16. Yeah, and um, um, they are this year our strongest growl And um, so so we have finally a good grip on the on the u.s. Market. Your office is on time square Somewhere over there All right, cool. All right. Thanks for this tour. If we did 30 minutes more be a feature film. Nicholas. Thank you very much Always a pleasure to have you