 A streaming service called Showmax has 2.1 million subscribers across the continent of Africa as far as at the end of November. And that puts it in front of Netflix, which is in second place with 1.8 million. And rest of world notes, three things Showmax did to get in front of Netflix. First of all, it beat them on international English language content, contracting with HBO and NBC Universal, landed English Premier League soccer. So you got top quality international content, top quality international sports. The last was the most important differentiator. Showmax goes beyond paying for local content to fostering connections. There's a story in this rest of world article about having a documentary and pitching a show and having Showmax say, you know what, your multi-choice, I think, saying, you should talk to this other documentary and he's doing a similar thing. And then they teamed up and made something even better.