 Next on the agenda we have Mr. Rob curtains yes from Microsoft to give Microsoft's perspective on the future of hire The future of technology higher education so what like to welcome Rob curtains in charge of the American higher education for the Americas at Microsoft Welcome So how many of you can read my slide? And what does it say? Greetings in what language Yes So my name is Rob, and I thought it would be fun for me and all of us to actually do my presentation in Hungarian That would a be wonderful and inclusive for the guests that's often left out here in the States And to it would test and have fun for you. How well I actually know this content whether or not I need if we get switched I can switch it over so one of the things I didn't want to sort of point out is that The slides that I was pulling together and as you can imagine I have no shortage of slides And I hope to not go through them in a sequential order I would love this and I want to thank Brian I was tired of taking most of the upfront slides that I have And saying like hey, the world is changing things are different We need to think differently and we collectively just sort of call that digital transformation Something's playing on one of my Think I know what it might be It's this one We'll come back to that a little bit you pause That's his tinder face So who knows what that is because you can't read only one person can read Who knows what this is? What does it say? It's the coronation of Pope Benedict in 2005 and this is eight years later same scene Hope Francis how many people have seen this picture before this is not a new thing Brian I'm not surprised that you've seen it I like to go to it because it tells a very strong story, right? It tells the story and It asks a question that I think is far more important the story is kind of self-explanatory The question oh, I'm on the I'm in the Hungarian version I'll come back to that, but there's actually one that I have where you'll see And if you notice all my slide notes were translated to Hungarian as well We'll show you how I did that three minutes before we came came on turns out that Translation as Brian pointed out is now available for three cents a minute And you can have it into any one of 45 languages within 12 seconds Pretty easy so when we think about inclusive etc, but that's the question that I think doesn't get asked about this picture Who wants to answer? What they do they said on Instagram They posted it to Facebook Right, right So I'm going to steal a quote from a gentleman who's actually kind of a competitor of ours But as a person I like him a lot dr. Miller mark mill iron from Civitas learning. It's got a sort of a proud history He doesn't know that I steal this quote from him because I give him the credit that he deserves that the greatest use of technology Is that which makes the human moments more precious? That's a fantastic phrase because so much of what we want to talk about is This stuff and Brian. I'm so happy you put your slides in because one of my elements the site gag was to be like Who thinks that this is the future of technology, right? But this is asinine, right? This is the this is the new mixed reality headset from HP the latest and greatest for mixing AR and VR bringing it all together and You know, you can make it fit your head and for anyone that Goes onto the site Jerry of the day. How many people here ever go to Jerry of the day? It's a fantastic Instagram post Your kids may know it. It's for morons on ski slopes Who tend to wear their goggles upside down? They don't get that the circle goes on the nose and then they find them in post Other fools around a ski scopes like you look like Jerry wearing those goggles. It's not exactly a very It's not certainly an inclusive experience It's not a collaborative experience and so the next iteration of that moves to the hollow lens where the world is indeed in front of you However, it's still not perfect and I really want to take this conversation and Move and address your questions on those human moments The need to be connected to one another the need to consume information from each other the validity and shift in How we consume data? How we trust sources Who we trust and at some level this this hyper connectivity has also polarized us Because the echo chamber of I only listen to people who say things I want to hear or people like me want to hear Allows us to filter that out But a lot of I'm gonna move through a lot of the things that Brian already said the world has changed Right the majority of students today are not the 18 to 22 year olds I realized for your market I want to make sure that you're serving a segment of the global higher education population That has very explicit Expectations is at a very specific stage of life But as you're serving professionals about learners through the law school through the College of Business or those that seek more experiential Things around campus. You've got to understand who you serve But even if you're serving the traditional student Great phrase I stole from the USA today Fidgetles Fidgetles are people who do not differentiate between the physical and digital world and anyone that's driven and I joked with lauri Not Laura lauri that our kids are traveled to use sports around anyone that has a child in the back seat of their car knows that they will sit with their friends in the car using their phones Having conversations and exploring and their social life is as physical and digital in real time and their Experience are blended with those next to them and those far away from them in real time And so their expectations and one of the things that I'm going to present and there was a gentleman I believe he may have left to ask the leadership question Which I think is actually if we start with the end in mind for those that love the ability to go through I don't intend to show you all these slides, but I did want it to support conversation. I put this together Because this is the end we can come back But the question that I think Daryl you put to me and to the group What are we doing next? Just like we have all this technology the technology in itself is just stuff, right? What are we doing next with it? What are we doing and I created these sort of categories? This is based on no intelligent methodology and by the way, I went to Northeastern University the car heart of colleges, right? It's kind of now cool. It was once a very working-class school and yet stockbrokers probably where car heart and drive F-150 Raptors, they're never going to race those trucks in Baja But it looks cool, and it's a legitimate pickup truck that we know cost $80,000 and it can do amazing things that I'm going to simply go to Whatever activity I do every day and work in but I wear it and use it proudly Northeastern. I joke. It's the car heart of colleges It's now a cool brand. It's the F-150 But when we think about digital transformation and how everything that Brian talked about intelligent services very personalized expectations the power of cloud computing to give a scale that was previously unimaginable Creates a set of challenges frankly around trust Right a set of challenges around will you now have more data about me? And I have agreed and all of us have agreed in the past week To have most of the data that we would never agree to share with anyone else Where we go what we click on how we search where that is if anyone has used ways for directions Who's who uses ways for directions, right? You don't think those ads that know you stop at Dunkin Donuts are Personalized you don't think the roots. They're not just randomly sponsored ads It understands your movement patterns and says this dude goes to Dunkin Donuts. There's another one around the corner It knows that I go to Panera all the time turns out Panera Super popular with girl sports teams. They go there. I'm in another country says hey There's a Panera around the corner really smart but really creepy so that that element of trust is really important But your challenge and what I'm gonna say is the Summary of all that I do and then time allowing I'll go back to sort of what's important There's really four things you need to think about and I'm gonna go back to what's core to your brand I will speak in general terms about the industry particularly in the United States But I'll speak to some global trends, but all of it is gonna come back to your brand The first one is pathways a lot of people like to talk about technology And I think you're gonna have an excellent presenter from Apple this afternoon Who's going to be able to go in and talk about this experience? What's the role of technology in the classroom? I think there's a macro issue when you hinted at blockchain. We hinted at new pathways. I Can tell you that I'm speaking with multiple community college systems right now. I'm speaking with very prestige brands MIT in Berkeley with edX sort of came out early How can we deliver affordable? accessible quality education With recognizable credentials and that last part is still TBD, right? So just because you know something doesn't mean you've been vetted properly doesn't mean you have the soft skills capabilities So as we start to look at pathways, you'll hear lots of people talk about micro-eventually badging early assessment profiles personalized learning All of this is actually driven by what is the traditional model of education? How can and should it span lifelong learning from dual enrollment for high school and college? Can we extend AP and other things beyond if you get a five on the test? You get college credit after you're admitted. How do we make sure we put you? There's a lot of questions on what I will call pathways and understanding how you snap into that. I Don't have the answer for you. I have some fun facts that I'll tell you about But understanding what credit you can give to adult learners what life experience you want to offer How you want to deliver an assessment what type of instrumentation you can get around prior learning experience and competencies That you could couple with a degree that says they have the soft skills they can collaborate Now I'll show you a few examples of that. The second one is huge Experiences you cannot underestimate this Half of your experiences will be what I call theater Showing the world that you're innovating This is kind of cool Anything with propellers right now is totally cool. And if you can have that around the campus Show the theater That's gonna matter and this is I'm gonna make a comment that is typically associated with Apple, but we experienced the same problems the acquisition of tablets We did the first classroom computers for us in Tucson and some argue over who was first 1994 every student got a laptop Wake Forest in 1997 gave every incoming freshman a think pad. Why does anyone know the answer to this? Because the US News and World Report ranking said that if your tuition was higher you get ranked higher and you're perceived as more prestigious They had to justify raising tuition on purpose To raise the profile of the institution and buying everyone a think pad and betting that into the price now It's still 1990 X late guy by the name of Jay Dominic. Who's now at Princeton the CIO Princeton was then at Wake Forest Yes, I'm old enough to have been the person that worked with him back at that time, right? So Really interesting. What's the experience? Some of it is theater and you need to absolutely recognize that Darrell is gonna ask you for a massive screen on the wall in the visitor center when parents come in is gonna Ask you for stuff that seems superfluous But if you're still a tuition driven school and yield matters Some of that theater matters too Just like pretty green grass does and so there's parts of it that I don't want to wonder my But they're not changing outcomes. They're not changing Learning outcomes job opportunities. What is is that signals of quality? This one I can put into a simple two by two grid Students faculty or students institutional not faculty right students institutional internal external That's it Students internal is all about retention risk progression and what signals you can use to personalize the intervention to hope people succeed Student external There's nothing more than badging competencies and whether or not you want to support Micro credentials or something beyond them. They got a BA. What does that mean? I graduated from Roger Williams University with BA or BS that means what? To the greater world. It means you've been filtered and You've made it through the filter process of someone who passed Upper middle classes America test of do you have an undergraduate degree? When we start to look at institutional College scorecard gobs still matters US news and world report ranking still matter those your external But internal you'll have a scorecard. You'll have performance elements those signals are changing Driven by real-time data and we joke student engagement student performance We could put cameras in this room and tell how many of you are paying attention to me The very text kind of expensive right but where it's being used New York City subways We've been on this project that name doesn't get associated with it But the cloud-based video processing can scan the subways and within 10 minutes with a very good facial Image we can find the target If they're on the subway there's points. There's algorithms. We know where your nose and your face are I can show you some fun stuff that that is exposed But we can do that but those signals of Understanding whether or not students pay attention to a teacher Understand what the clickstream is and where they're going in a classroom because I would not suggest you turn the internet off Because everyone that sits in a meeting today Is doing email you're doing it right now. I welcome it you should snipe me you've said x I found what let's discuss that right, but to tell a student Listen to me. I may be boring, but it's your responsibility, right? That's you can get a signal are they paying attention And you couple that with outcomes other mindset issues Those are real issues some of those signals are creepy and There's an absolute issue that a lot of work with ours on the state There's other schools Arizona State tends to be you work with them on this They had a grant from the Mayo Clinic based on the assumption really basic healthy kids do better Sick kids don't that includes mental health, right? We also know there's some real issues around mental health on campus regarding stress ending in some very extreme events occasionally No campus wants that so there is a very good Emotional personal safety reason to actually mine the movement patterns the lunch card data of Whether or not a student's engagement went from here to here Did they go to the lunch card anymore? Are they moving around the Wi-Fi? networks But unless you put it through the lens of we only spot risk factors so that a counselor could make a call To find out if they're okay Any other use case is morally reprehensible What are you doing tracking me across who cares whether I eat or not? Are you really asking me if I had 3,000 calories today and please Brian? By looking at social media feeds yeah So walk through some of the technologies that make that real easy Generic social media. They had some filtering of sentiment analysis built in. Yeah. Yeah, you know, I mean very basic. Yeah but also drawing a lot of psychology The technology treatment And then using some basic devices not many mobile lock down desktops Yeah, but this is the question is if you have that power Literally saves someone's life in the case of Mayo Clinic to intervene with students change a student's life at a radical level So I'm going to give you the counter to that and I want to encourage others because my slides are less important Your thinking is what's important? There's an old added to our students like old. There's a there's a retail issue that if you sweep your sidewalks You're actually taking responsibility You've therefore shown responsibility and you're liable if they slip If you don't sweep your sidewalks, that's a public way. You've shown no effort You're not liable that they sleep slip apply that to this issue from a risk standpoint You said you can predict my kids behavior and Brian said we always know what's going to happen And Now compare that to the article of three students killed themselves with our WU last year This is I don't know the answer here guys right like these are the questions Alert systems What did we know Information or not is a higher-ed systems perspective of taking attendance in a class How long are they logging into blackboard? There's implications about once you start tracking it I think that has to be very insidious to I did some installs at a large banking system where we were tracking the behavior of employees I mean not for any nefarious reason. It was just they were trying to track productivity and when people did things and why they did things and What their path to the building was and when it got out we were doing that it immediately turned into this horrible You know how they're trying to you know tracker every move they're trying to find out what we're doing No, we're not we're just we're just trying to see if you know We should put more bathrooms on the third floor Because people have to go up to the bathroom and it's like you know I don't want to be tracked And you know these employees were refusing to carry their badges and all the stuff that they didn't want to be tracked I think you get that with schools to even when you have a good of it If it gets out that you're doing it and they say with attracting how many calories I ate He said we're not doing that because we care what you eat. We're doing that to make sure you're eating You know We like surveillance Please He said Actually So A lot of them initially right now are around Request from promos around money-to-know graduation rates tracking the student life Cycle during their you're doing their time at the university, but absolutely the conversation has lead into well Okay, we're easily doing this. What if we I just had a conversation with Jim about this What if we you know Take their student cars and kind of track where they're going and and you know, we'll help us manage You'll understand if there are any students at risk or anything like that So it is it is absolutely a reality And I wanted to bring that point out because the conversations I have are very little Not really about how's your office going right? It's about what do you want? What do you know? What can we do to help you improve? So it's pretty interesting So Darryl, this is one great point to take at you should look at all tools or is it really good? but The this is my last slide it was going to be a summary slide, but Brian did such a great job I don't know so I want to go through all my stuff that just repeats a lot of the things that that he said Because I think these conversations are super important Including that last piece which is the others can be handled as far as pathways a combination of Publicly available technology in your policies Experiences are clearly something within your control and we can dive into what sets the expectation for experiences Signals are clearly within your control around what data sets do you have access to what are the things that are important to you? And and there's a whole other presentation We can go into around data, but there's really four stages to data most people are at stage two Right first one is collection. There's an awful lot of sources that frankly we never had before So student information systems learning management systems began to really just collect data, right? And then the wave of the past ten years was visualization whether it was in tablet tabled Reports or dynamic donut charts. It was all just visualization. It showed me stuff where we are today is prediction right, and I'm sharing you the slide here, but it's a Prediction is okay. We've collected it. We visualized it, but visualizing it is really for public But prediction actually helps me right and The next is actually you get rid of all of it and it's just real-time guidance So if we joke about ways ways is one of the few you probably heard the word big data Ways is one of the few true big data applications that exist in the world What I mean by big data and this is exciting. There's four v some argue. There's a fit, right volume velocity Variety and veracity right. There's not going to be a test on this These are all the elements of where it's coming from what it's like think about ways every single phone is Generating GPS signals back in real-time. It's filtering this It's sending a mesh of data back to your phone Why ways burns the battery because good stuff's happening on your phone, right? There's a power and yes I have an iPhone. That's a powerful machine, right? We had another device on the Windows phones that was kind of work was as good as ways, right and and ways Churns the bejesus out of your battery because it's taking that mesh of data doing real-time processing So we've distributed processing we've got shared data We've got multiple inputs and it's telling you not this is all the things I've done to mesh that data together from thousands of GPS points It's just take a left dude, right like there's a police car up there And there's someone put in a lot of traffic get off the highway and skip this that's guidance, right? Very few people have guidance now what you'll see I'll show like Cortana Right Siri does it too. It says Hey, you have a meeting in your calendar That is got this address on it And you're an hour and 45 minutes away with traffic So I actually shake your hip and tell you you might want to leave in the next 10 minutes Without me setting that up, right? So that's guidance, right? It's happening in that consumer world, but understanding How we take this technology the experiences we want to deliver aligned to our brand I want to understand that because community colleges are delivering very different experiences boot camps are delivering very different experiences How you change culture? For you good for everyone here. That's a leader. And if you're here, you're a leader on campus That's a really difficult process. And so we also have some resources Around transformation frameworks, but just managing data. That's a conversation You can really dive into how do you collect? How do you analyze? What are we doing to run predictions? And then how do you actually land it in a way that makes sense to an individual faculty member or students? So it's not intrusive and it's not like putting on that goofy headset I'm now going to the data part of my day, right? It's oh data just surfaces and I'm able to give Reasonable guidance. So I'm happy to drill into a few of those things What I I do want to sort of show is you know, we sort of started here that that's what students expect today You mentioned Clayton Christiansen earlier this quote is actually from four years ago When a sales force conference this October it got resurrected and then reposted all over Right, so this was from his book with Henry Eyring the innovative institution Now if you'll remember he also wrote with Michael Horn a book called disrupting class Carefully worded right the disruptive innovation theory was about disrupting class in K through 12 But for his home environment, we're not going to disrupt higher ed He chose the innovation word the innovative university when Frankly the disruptive innovation theory is as applicable to higher ed if not more so For all the reasons Brian pointed out regarding debt access equity perception equality, etc But this was reposted in November 2017 all over the web But it was actually from his book the innovative University a core tenant of the disruptive innovation theory how many people have read the book or are familiar with this court There's a couple of basic tenants and everyone talks about it one disruptions not an event Right, it's not like the day happens when disruption occurs. It's a very long process To the people who were disrupted typically made very good decisions. This is the one that should scare you the most in All the cases of disruption The companies who were disrupted made good decisions for five six seven years Because it was simply better more profitable as where the market was to stay put Microsoft is actually put up as an example of a company who was threatened to be disrupted And I ran our US higher-end user group circa 2005 to 2007 and one of the corollaries with people who make good decisions is that they listen to their best customers It's the most dangerous thing in the world you could do you listen to your best customers We gathered our best customers CIOs from a wide mix and they told us very clearly your licensing is too complex You don't scale and you're not secure not like we bid our fingernails But we need better security for the inside and The next ten years we knocked those elements out of the park We did exactly what our best customers told us to do in universities in corporate America We made our stuff scalable. We made it easy to manage. We simplified our licensing We made it so you just signed all people covered here, right? Six years later. Everyone said you missed searching music not one of my best customers said it's all about music Right he said you miss the whole iPad thing you know we did what our best customers told us and The answer was because something else happened on the other side those whose alternative was nothing And that's like the third key element those whose alternative is nothing Drive the disruptive innovation forward until it hops over This should scare you because you have a wait list every year you fall into the bucket of No, no business with a wait list ever went out of business Right you come in but yet in the past ten years We've seen a doubling in the global higher-end population and absorbed 350 million extra people Facilities online growth in China India Latin America. We're able to absorb that within the existing infrastructure The next 15 years is going to double again to 1.4 billion We are not going to put 750 million people in the same buildings classrooms and campuses Snow capacity Their alternative is what so what happens when your alternative is nothing, right? The workforce on the other side says This is where people go to school and this is so here these are the jobs that I want These are the jobs that I'm hiring for and here's who's in them I need to hire people and they're not coming out. My alternative as an employer is Near nothing right all those squares that I want to hire for by 20 25 are filled by this number of people in the pipeline My alternative is nothing. So what's happened? Alternatives come up Linda comm Heck medics We're filling a massive gap in workforce preparedness not just for basic skills High-pay jobs like cyber data science Microsoft has offered what we call a Microsoft professional program Because we're a really good company We want to make sure the world has the ability to grow and connect those are all fundamentally true of ours CEO But we also offer data science program because if our shareholders don't see enough qualified people who can do data science We won't churn the Azure cycles and drive the adoption that we need to a drive to make our company successful So we invest in education because there's a gap There's a gap that doesn't allow four years plus two years plus PhD to kick out a data sciences Scary stat in Seattle alone Boeing and Microsoft think Amazon Google are also there We will hire every data scientist at just two of the companies that I managed Every data scientist that you can do in the entire West Coast of the United States Draw a line at the Mississippi and at current rates. We could take all of them and put them in Seattle They would have a job Boeing Amazon and Microsoft our alternative is nothing we got to find something so alternative pop up These alternatives all of a sudden start to look interesting And then there's the other end of the spectrum, right? Those are very what I'll call Vocational even if that vocation is a high-paid job those alternatives are vocational the other end of the spectrum is experiential Deep immersion Minerva is a new alternate Who knows what their admission selectivity rating was last year stats from the college board Minerva schools they were third in the world Super low, but they were third That means of the Ivy Leagues five were behind them more selective in Stanford More selective than do is anyone familiar with what they do Ultimate global experience you offer a campus abroad for a semester. Yeah, they offered the globe as your campus Right now to be fair one of the reasons they're a selectivity rating is so high is that global admissions pull is massive So while I speak with them, you should be very afraid to face the reality is the number of us students that are applying It's still super low. They're getting students from India Chile, right Brazil They're getting students from around the world that are driving their admission numbers super super high So they get a selectivity rating But if you start to look at who they're going against and what's happening at all these other institutions that are taking some of the world's most prestigious brands Not just in higher ed the world's most prestigious brands period and Are putting their name on access alternatives and are investing heavily in Infrastructure for proper assessment We're delivery of learning you're actually seeing well, you mean I can get edX Like education coupled with this brand and then they'll offer me a new alternative and so here Here's where you start to see some dangerous things and and I'm gonna put something forward that some people and I want the conversation But until we realize higher education has become a consumer marketplace. We like to talk about it as a public good It's different in that historically. There's some data that that will share if you acknowledge that higher education is a personally funded family financed Relatively commoditized choice where the consumer Right has that option your consumer business No different than stacking restaurants some restaurants have convenience food some restaurants are highly experiential It's rarely about the food It's about the experience why I want in and out basically healthy stuff. Yeah, or do I want an immersive? Minerva Campus-based experience and if you understand where you're living kind in the middle. Are you convenience-based brand? prestige-based brand or an experience-based brand Those are all things that are critical to how you position yourself And so when we think about industries that have been transformed the railroad industry at one time At 250,000 miles of railroad if anyone's ever watched hell on wheels on Netflix. I highly recommend it It's basically a soap opera set against historical fiction. I'm sorry historically accurate drama of Pushing the railroad from New York to San Francisco the vision of the time Christmas in New York New Years in San Francisco All right. That was a hundred years in Hundred years ago. Our vision was that a vision was that you could have Christmas in New York in seven days of New Years in San Francisco How many people this week were on the West Coast That was right. I was home for breakfast Took it right. I I'm home for breakfast. I actually work out of the West Coast like that vision is long since blown up but the interesting thing is It's been cut in half the railroad business has been cut in half and there's a great assay around in in industry Myopia they define themselves as being in the railroad business and it's a great lesson learned What if they define themselves as being in what business? Transportation business right that's why Ford is investing in driverless cars That's why you'll see all these companies that are redefining Themselves, we don't we're not an auto manufacturer. We're a personal transportation company We're core to your identity anyone that's driven Well, even around here, right? You see the guy that you know, he's on the Chevy or the Ford logo Like Chevy and Ford is a big fight. That's core to your identity. What business are you in? This is a super important question for you to answer as you think about investments on campus Are you in the business of relationships business of learning the business of experiences? All of us at some level are in the business of learning You may wrap that learning with a great network or campus experiences with wonderful athletic facilities That students love to gather around and continue both their athletic and academic pursuits. Those are important things But what I thought what I submit and Brian, I'd love your thought anyone else's thought is that one of the greatest challenges That we'll face over the next 10 years culturally is the prioritization of the shift to student-centered Focus you are in the business of learning With all offense intended most of the people working here think you're in the business of teaching I won't read all of these to you, right? But I will bring up an interesting picture that I think we can skip forward and then I'll come back to this, right? This this is HBX Harvard Business School This is the epitome of an institution that still thinks it's in the business of teaching, right? Is that Hollywood Squares profile that great experience for that student, right? Like I'm a student If that were not Harvard, I would walk away They're in the business of relationships They're in the business of prestige and I would argue having met with the admissions director He's flat-out and this is not the current one. I sell class Pretty good product to sell and everything you do when you attend you get that little bag that you see on planes You know Harvard Business School it I sell class You got to make it through but for the rest of your life. You're a Harvard Business School grad But that experience is not the future of education. That is a faculty-centric I'm the rock star Everyone look at me horrific experience for students quite frankly And so what I want to talk about and then we can cut for for time I could obviously keep on going but as you think about it, I love this because Apple's in the room the greatest innovation of the iPod Right often associated with the digital transformation of the music business Had absolutely nothing to do with the iPod Hold on to it We are ever had a Sony walk I know you did right? It was the 80s. We talked about playlists, right? Think about the friction involved in creating a playlist That was a true labor of luck, right? And you gave it to your girlfriend. I made you a playlist Right, and she put that cassette tape it It was hard and what did you have to own to create the playlist? Albums, right? He bought the whole out of the whole thing Right, and if I really wanted to play that song You know the one that works for me. I Had to have it right. It's a lot of friction What did Apple do that was brilliant wasn't portable music we had portable music It was just a horrible experience There's a wonderful New York Times article about eight years ago that said look Steve Jobs is not an innovator He's a tinker. He's the world's best tinker He takes existing technologies and makes them perfect. It was his really long He didn't invent anything just you know windows came from park digital music already existed He said this experience stinks And what did iTunes do? I get whatever song I want pretty much on demand, right? It unbundled the album It gave me music on demand and for people who are unwilling to pay if I actually need that song right now Heck, I'll pay 99 cents, right? I'll buy this song right now for 99 cents. That was Huge and I got it through a common store And yeah, it ran on windows because that's what most people had that and that actually Switched people because they got into iTunes and now their stuff moved with them their equity moved with them You might think what does this have to do with education? And the answer is what was the stickiest part of iTunes? song equity What's the stickiest part of education? curriculum So when you figure out how to unbundle the album from the song or the degree from the competency and you make that competency sticky You're now my iTunes for life And let me buy other stuff and we'll talk about how that works, but what Apple did through iTunes is Evolutionize content acquisition distribution and while they blew up record stores This is really important Apple disrupted the record store business They did not disrupt the music industry just like newspapers are in a tough place right now, right? News isn't in a tough place. Newspapers are in a tough place if you define yourself by your method of delivery You're in trouble Because your method of delivery is no different than virgin records and Boston Globe But if you define yourself as being in the news business the music business or the learning business Now let's look at experiences Very same people who are reluctant to pay 99 cents will happily pay 299 to be at that concert That concert last three hours Experiences matter. I am not suggesting this gathering of humans where it's been said you can smell the pheromones, right? It matters Bringing humans together The music industry used to be concerts drove CD sales Now it's the other way around they drop music for virtually nothing album is going to drop and They drive Experiences and people pay a premium for those experiences. So I want to be clear I am very bullish about the opportunity in front of Roger Williams University You offer a wonderful experience just look around Right, but you've got to be super clear around your value prop who you serve What type of experience is targeted to which user and clearly define whether or not you are student ready? Barack Obama in the beginning of his term put big initiatives around gainful employment Striking down the for-profits and had a major agenda item for college ready It was ten years ago. The college ready agenda. Well, it didn't hit his goals of 60% Kind of worked The challenge we face today is whether or not your student ready not the other way around And I'll sort of move through this was a slide I put together in 2011 quite honestly put this together in 2011 Is that if you look at what the Obama administration is doing? They're basically taking everything that's associated with consumer protection and they're looking at higher education as a consumer Market and they're saying gainful employment mandatory Reporting and we joked this is a nutrition label for higher ed and then in a not too distant future You're going to see a nutrition label for higher ed including warnings Enrollment in the fashion program at this institution is likely to get you a job at the gap That will not pay for your debt Then you look at the college scorecard dot gov and it does exactly that it was a joke But when use anyone have a son or a daughter who's had to sign a FAFSA When you sign the FAFSA it actually sends you to this site and makes you acknowledge that you read All the data on the universe it makes you acknowledge you read the average indebtedness It makes you read that you you looked at this now most people like terms of service to click through and say I just want my financial aid But the Department of Education now has a nutrition label for every school out there and Like most nutrition labels. I just want Twinkies. I don't really read them in detail But for those that are health conscious they read it and for those that are increasingly becoming aware They read it right so I joke This is a thing Look at the amount of money these schools are spending on pools He's quite handsome gets your attention, but it drives the point home. They know what business they're in research and experience 52 million at Alberg look at that pool. There's not a lane line on it. That has nothing to do with NCAA athletics the one of Missouri kind of because on the other side is the Right, this is student experience. You've ever been to Lubbock. You need a pool like you got to have one so You're gonna go to West Texas. You need a pool Edge adventures actually did real research Went through one of the different profiles, right? You can subscribe to the Edge Adventures Research, but as we start to think about how technology is going to impact learning I'll kind of leave you on this and we'll get back to too much This is typically my title slot, but I would say it's swipe right on learn Recognize that higher ed is showing increasingly the attributes of a consumer marketplace and therefore The expectations and the experiences from that consumer marketplace are setting learner and student expectations for engagement. I Can use Bank of America to transfer funds. I Can pay Pal 30 dollars. This is very secure stuff. I can turn my card up I have a bunch of access through that app, right, but my consumer experience I Joke about swipe right guess what handshakes doing anyone familiar with handshake It's the college recruiting tool for students. You swipe right on jobs now They use your interface as students flipped through on their mobile phone like nope. Nope. Yep. Yep. Why cuz it works the consumer experience and my argument is here swipe right on learning the Things you should be thinking about our consumer experiences set student and adult learner expectations you are increasingly in a consumer market and Jokingly the swipe right and I know none of you have ever used Tinder, but swipe right means I like you right? So I like learning Shift your focus away from what you teach and how you teach it To what students learn and how you prove it how you prove it is a really important piece and it gets back to those signals parts So for those that want to say well, give me some examples of people that are doing it I have a whole joke around Domino's pizza actually is the example of what someone's done to use data to their advantage And then there's actually a group here at the Temple School of Business And I'll close with this for that's why the Fox School of Business created road map It's not a report card. It's more powerful more dynamic and more importantly Interactive roadmap helps you visualize your progress as you pursue your Fox MBA You'll be able to review feedback from faculty industry executives and your peers on course deliverables Then you'll measure your development of key business competencies such as business reasoning financial acuity or leadership This will help you identify any gaps in your skills so you can chart your progress over time You can even get a closer look at so I think this is their advertising out on YouTube. It's called roadmap Now you can't just go buy it and use it even though they're trying to sell it because it's fundamentally based on two things Most schools don't have One in a greed upon competency map that they work their benefit in this case was that the employers That take temple MBAs typically are within 50 miles of temple itself, right? They're either professional learners career switchers and Or career at So they could get a group of 12 employers and effectively cover 60 to 70 percent of the destinations but they then created a full competency map simultaneously they were going through and redoing all of their curriculum They used our tools in the for those that have fellows on their head They use sequel analysis services and integration service to put it into a data lake and expose it via power bi and then run it through a Student engagement platform so that students can now see in real time The lift that I've received and it was the director of enrollment management who actually drove the project why? Because she said how do they answer the business week survey? What value did you get from your education? Let's get back to how do you prove it the question was what are the students gonna say? But they graduate from temple They're gonna be asked the question from business week. Did you get value? What are they gonna say? And they realize they don't know and if they didn't know then how could they control what the students say? So they put roadmap in to tell them Okay, your company level is here when you came in and all the competencies are mapped across seven key areas Every activity in the classroom every exercise every group project is mapped So you end up seeing that I have 1388 data points Assignments group projects peer review employer and the students look and so wow I have this many data points to tell me on these competencies I'm here or here and I'm progressing to here and so when I graduate I look back and say temple Brought me from a two to a four now I've told them to change their scale from one to four because their mindset was GPA to one to ten So a lot because no one really wants to be a 2.8 like who I went for two seven I go make it one to ten go look at Delta like give me a bonus for becoming silver Right, even though I'm a long way from platinum if you go to Delta right now They'll tell you you're only two flights from silver, right? They don't say you're still 88 flights from platinum, right? So oh good. I'll get two more flights and I'll be silver Right, so they have a long way to go and taking consumer expectations around competencies But the students this spring will be the first students who are walking in the job interviews With the jobs classified against the same competencies and they'll be sitting down with the confidence That during the past two years I either came in with or grew in the following areas and the job You're trying to fill is seeking these areas. It's a pizza tracker for MBAs And if you think about why Uber works, it's not because cabs are smelly They are but we could put up with it. Why does it work? Who wants to guess? Anxiety Is the cab going to be here? Do they take credit cards? Are you taking me for a ride? Will I get a receipt? Will I be able to expense it? Uber solves all those problems It's exactly five minutes away. It will be 37 dollars before I hit yes Right, I get in the car. I see my route sends me an email with the route. I submit expenses Bulletproof That's why it's better than a taxi In fact, there are times when I was in San Francisco last week where Uber was eight minutes and there were a lot of taxis right there Right there That's what Uber Why? Because it would go right through my credit card. I've got an expense in straight away And if anyone says dude, that's like the third taxi you took in a day You're you're like jamming your expenses up like well it was from here to here here here here That's why I use Uber anxiety. No anxiety And if you look at all other technologies, Domino's Pizza is doing the same thing When's the pizza guy going to get here? Please? I can't answer my last question, but I was wondering if she had, was that the for-profits completely triumphed over everybody else in Herod in onboarding students So the admission process, the recruitment process, the national process was insanely smooth compared to any human we've done I was about to say if for-profits weren't at times predatory and horrible She was just looking at one particular point And that was one where, who's the author? It's a book on for-profits and they are contrasting to the common thing It's a fantastic book Hope Little Red She's a teacher, she's a working for-profit since I was a sociologist at the time But just as an example of how horrible that can be That humanization of that one process The for-profit had almost a balloon from 1990 to 1995 Yeah, so there's unmet need, the innovator's dilemma For-profits entered Anyone ever used to remote control under TV? Remember, and some of us were here, when that was cool Could you ever go back? So the for-profits, while they have stink all over them deserving them Were serving an unmet need in the marketplace For a whole population of learners Who were given a set of experiences That were the equivalent of remote control And they're not going back They're not going back to term-based billing, they're not going back to Well, you can start in October They're not going back to, I don't care I'm going to bill you on the first day and you figure out a bridge and $18,000 gap They're not going back The for-profits changed learner expectations Their brand stinks, your brand's pretty good But if you want to capitalize on that market You better act like they did And the conversations we're having with community colleges, particularly right now Is every single one of you has a little system at every campus You fight about budget and performance-based funding And accreditation is held at the campus level There's a major workforce need for reskills And you don't have one system at the system office That actually captures students Gives them a quick assessment, directs them to a campus And uses your campuses as outlets You let campuses fight against each other And you have no insight into the economy What would a for-profit do? They would say, we have one system for the system We have 27 outposts for delivery We have the following majors And we'll sign you up and give you credits and equity Just like iTunes while you're in high school We'll let you build a profile while you're at work And then we'll mind that and connect you with all the offerings That we have across our outlets Whether they're online or next to you or if you travel You're in Mobile and you want to be in Birmingham on Thursday Take a course there That's what the for-profits would do And there's a bunch of community colleges having that conversation today Which is that my traditional campus-based systems Don't support the model of engagement That the very students you just point out now demand And so as you think about technology investments It's not just about the lights and the cool stuff in the room And the headgear It's actually the data systems to engage the students The way they expect to be engaged today And now I've gone over and I know it's lunchtime If anyone wants to see more, yes I can show our stuff But I just want to say thank you for giving me your time I appreciate the effort you're making to think about the future