 What is up everybody welcome back to the channel you guys in today's video I'm gonna be taking you through the most important basics Of scaling Facebook ads scaling Instagram ads and really damn near any social media platform ad It's all about your audiences. It's all about tracking the links Categorizing them and putting them in audiences And it's all it's and it's all about creating audiences around your videos as well. So your Facebook video That's why you have to be running ads you guys you have to be running ads Because if you're just putting out video content, right? A lot of you guys aren't even putting out video content Like a lot of you guys will post images and you know things of that nature But but how many of your how many of you are actually putting out bit of business related video content on social media If you guys are doing that organically chances are you're doing if you're doing it for sure you're doing it organically The the downfall of that is that as you just post organically you guys yes, okay It might it might have came up in my news feed. Okay. Yes I may have watched it whatever it may been on if you're a real estate agent or you're educating people on credit or Are our loans whatever you may be doing for your business, right? As people watch your stuff out there in in social media land in social media world, right? You got to be able to track that man and you can only do that when you're running an ad so if I'm putting a few bucks behind the video Facebook's can allow me to create custom audiences custom audiences of those who are watching my video and or Built custom audiences of those who are clicking on my links, right? So if you click on my ad and I'm bringing you over to a landing page a website a web page I'm tracking that right so I'm gonna know that you look I'm gonna know that you landed there I'm gonna know that you didn't land on the other page. I'm gonna know that you didn't opt in I'm gonna know that you didn't purchase right because because I'm gonna set all this stuff up And this is what you want to be doing you guys so 2023 and beyond if you're still running Facebook ads trying to crack The coat on on on any type of ad is damn you're all the same I happen to just be in the Facebook ad space since 2016 been teaching real estate agents and in local business owners really had To really dominate their local area that that's what it's what it's all about and today in this video I'm gonna show you the basics where it all starts right tracking those who watch your video So that's why as you're in your newsfeed as you're in your freaking news feed scroll through scroll through scroll through Facebook Instagram It's all the same every platform it's linked in it's all the same dude as you scroll through see a video And if it's a sponsored video, it's a if it's an actual ad IG Facebook That advertiser that marketer I'll give them the benefit of the doubt and and and say that they know what they're doing And they have you in an audience So if you sit there scroll through scroll through do you're watching this video go back to Facebook real quick Scroll through scroll through stop on that video ad sit there for a few seconds Whether it's three seconds five seconds ten seconds whether you sit there and watch that video for 15 seconds That's tracked. That's on the back end as an advertiser. That's what we track and that's what we set up as custom audiences So when you can when you can retarget, that's what the branding effect is all about It's just retargeting people who are engaging with your stuff. You clicked on my stuff That's why you're seeing my next ad you watched my previous previous video on my business And and that's why you're seeing this next ad. I'm retargeting. That's all it's about you guys is retargeting So you gonna you want to do this before you start running Facebook ads now you can create audiences I'm gonna show you all the different sources that Facebook allows you to create audiences around But for sure the lead form as well You could do the lead form as well, which I'll show you but I mainly focus on on video video retargeting and and and also Website retargeting which we're gonna get into today. So let's let's get started. So here is Here's one page right here you guys That I'm gonna be sending a lot of traffic to so as as you're catching this video 2023 and beyond I'm gonna be sending a lot of traffic to this page Some of you guys know my story some of you may not but I've been first of all I've been in marketing forever in a day right forever in a day 19 years old 20 years old getting into online marketing The internet was barely starting a scale We had we had to put a CD-ROM in the disc of a of a desktop the CD-ROM Right way to take the freaking wire plug it into the wall just to connect to the internet We had a connected to the phone line the computer to the phone line You're freaking wall at home No mobile right so I came into the internet stumbled college student at that time and I'm and for whatever reason I Gravitated to the marketing side of it all what it took to capture lead How much did leads cost like could I really market anything and someone will inquire on the internet, right? It was new dude It was freaking new at that time early late 90s. Yeah late 90s late 90s late 90s early early early early 2000s right But then but then I jump into but 10 years later 2010 I jump into mortgages right here in San Diego been here forever in a day License got my mortgage license one of my best friends took me under his wings in 2010. I'll never forget Shout out to my boy, matey. He brought me into the mortgage business in 2010 right and I and I rode that way with him from 2010 To 2015 right and then and that was that was pretty much my run My my run was was was a five-year blitz and and I was out. It really wasn't my thing at that point And it was it was for sure an experience and and I learned a ton about the real estate side of everything, right? So so fast forward 2016 I leave mortgages and I start consulting real estate agents on social media marketing and I didn't know much at that time I didn't know how to run an ad even at that time But I knew it was I knew it was it was it was skelling. I knew that Facebook Instagram LinkedIn I knew I knew that these platforms were super super important to the to the entrepreneur Like I knew that right for the networking purposes the business purposes like all the above right? I knew that so I'm like dude What if I can start learning this stuff and I could just start teaching people I can start teaching You know and and and for whatever reason also I stumbled into real estate agents I'm like dude Let me go connect with them because I come from the mortgage business, right? So I'm like maybe I can reach out to agents and I can maybe relate to them and get a few of them as clients And I can maybe do some social media work and and and and and and and do some Facebook advertising that was 2016 2017 2018 2019 2020 is when I is when I is when I started started really learning how to put together a coaching program How to really take all of these products and services that I'm that I'm doing and And and and how do I create a program around it? How do I create a product around it a service, right? How do I create a coaching program a course around it? So in 2020 I Invested in myself invested in programs invested in coaches myself, right? I started learning that started learning in 2020 was all you guys know in 2020 we all the world Took a shit, right and and and mayhem started All around this world 2020 right so so that was that was that was the beginning of that But I was on this whole journey of learning how to create a coaching program So damn as the world took a break, right? That was the beginning of COVID and and and all that mess from March 2020 and on that's when I was just balls to the wall Blinders on going through one of my coaches that I hired at that time spent five grand to learn Facebook ads Spent five grand to learn how to put together a coaching program around Facebook ads, right? And that was that was 2020 so from 2020 all the way to today 2023. That's what I do I literally coach one-on-one But that's that's that's that's that's kind of Freakin hit the fan like I'm damn near burnt out on on the one-on-one, right? But but I charge a premium and I'm able to do it and I and I and I'm really damn good at it And I love the one-on-one for whatever reason But moving forward moving forward 2023. This is what I'm gonna be launching you guys So if you're catching this video whether it's on Facebook whether it's on on on YouTube I'll put a link to this. This is gonna be a simple simple case study a simple video a simple web class It's not gonna mean nothing crazy professional I'm gonna just keep it real and I'm gonna go over the five steps that I've been teaching real estate agents since 2016 And what I started teaching them and what I still teach them today today These five basic steps when it comes to social media marketing and Facebook advertising Five stupid simple steps that every single one of them miss but then as I got really good at it 2020 2021 2022 I also realized that the same five steps that I teach are for any business like 100% of you guys miss these five steps, right? And that's what I've been teaching. That's what I've been I've been coaching That's what I've been really pointing to clients since 2016 So so now I'm getting ready to just take all of that knowledge and dump it into a course And actually just start running as to my to my course Because some of you guys know some of you guys may not but I just got my license I just got I just became a California real estate agent. I just got licensed. I passed the exam in April April 6 to be exact And and I'm just super fired up about that side of it all so I'll keep you posted on that But for now it's still digital marketing and Facebook advertising and really pouring into the local realtor and the and the local business owner So whether you're a realtor or not these five steps Man apply these five steps apply to anybody who's building building a local business and they're and and they're relying on not relying on social Media, but they're dependent not even dependent. That's not even the word They just leverage it. They use it. They post and and here's the crazy part is that all of us that have some type of business I don't care what you have a Shopify store. You're an affiliate marketer. You're a freaking influencer Whatever dude, you're a real estate agent credit repair specialist. You're a freaking lender Whatever a landscaper a plumber whatever God knows that you're trying to build something on social media. You got your little LinkedIn going you got your IG popping off You got you think you're cool because you shaking that that that that ass on TikTok. It's like dude like we're posting, right? That's what we're trying to do. We're posting trying to build an audience, but it's like dude The thousands of people that end up following us organically don't live in our local area That's why my whole thing became the local business owner if you're a local realtor if you're a local business owner These five steps man, you got to be you got to be running ads You got to be running ads and you got to start tracking all of this back end So as people land here boom that link as they land here Boom that link as they land here. Boom that link, right? We need to set these up as custom audiences as as they watch as they watch Whether it's a whether it's a few seconds or whether it's um It is um, let's go to videos or whether it's it's it's it's a it's a percentage You got to also start tracking the viewers now. These are all videos that I that I haven't even ran ads on Like I haven't ran this is just basic I don't even post over here But but every now and then I got to put something up if you can see here on my youtube channel If you if you're depending on where you're catching this on my youtube channel I got hundreds of videos all of my blood sweat and tear When it comes to video creation or just recording the damn thing Has been putting it on youtube so 2020 that was another thing that I did So not only did I did I hire an expensive ass coach was which was worth every penny Taught me exactly what I teach today, right 2020 But I also went all in on youtube as well and just started dumping all of my energy If I'm going to record a video and if and if youtube is going to pay me something for it Even if it's not even a big check Dude, they're paying me for it like a residual every month a few hundred every month, which will turn into a few thousand It's like do no other platform was doing that at that time And that's why there's so many people on youtube right because everyone has a little channel They're trying to pop off because any little stream of income is freaking a big deal, dude, right? So so that's where everything went but now i'm going to start running ads on these videos over here on facebook Specifically and that's why we're over here. So whether whether it's whether it's someone watching A few seconds of the video you guys or or or or a percentage you want to start doing that as well You want to start doing that as well? Okay, so that's what we're going to do That's what we're going to do What you want to make sure that you have set up first you guys is your is your business manager So what you really want to do to really really start you from the beginning Is make sure that you have your your business dot facebook.com I think that's I think that's I think that that might be a business dot facebook.com um Yeah, it's going to take me straight into mine But let me see if I can go incognito Let me see if I can go incognito Let me share this again So business dot facebook.com it should take me. Yeah, see perfect. So so this is where you guys really want to go Yeah, log into your facebook make sure you're logged into your facebook for sure, right? Make sure you're logged in your facebook Logged in right everything's good and then and then just simply What you yeah, just simply open up another tab and go to go to business dot facebook.com This is where you really want to start because because you want to set up your facebook business manager You want to create an account? Okay, so Yeah, and then and then as you create one then you can connect the instagram to it But that's what you want to do you want to create an account? That's what you want to do Okay, and that will that will allow you to set up your your Your business manager And then and then you'll have you'll have the ability to create these custom audiences Okay, so now once we're over here once we set up our business manager You can just click on the three lines and you're going to go to audiences. That's how I got here, right? So so Depending on your ad account, right? There's different accounts But but I'm going to just keep it simple with this one and here create a custom audience right here So now you guys all we want to do These are the different sources So you can so that's some time on website today. I'm going to show you website today I'll show you website and video We're going to do website and video because this is stuff that I was already doing If you just catch any of these videos you guys Hang around right if you're not going to subscribe at least give your boys some love and give me a freaking thumbs up No one will even know right just freaking thumb me thumb me dude freaking just thumb me Because because because really it's all about it's all about just Keeping it this stupid simple around website and video that's really it man So so on this channel you guys I have hundreds of videos of just day in the life That's what I was trying to say is that here I was already doing this stuff anyways So I just thought I'd document it for you. That's all I'm really doing here This is like real day in the life crap that I that I do either for myself or for my clients It's these basics right the basics that need to be set up. You're a business manager. You're freaking custom audiences Let's get to it So so these are all the different sources that you could create custom audiences around for sure But you got to know your business and again, a lot of my clients are local business owners So so we we tend to just focus on website Video and lead form. That's it really right. You don't really need any of these other ones Like if I was a local business owner and and and let's say for example Yeah, I'm a local business owner and I got an instagram account and I got 12 000 people that follow me on instagram I'm a local business owner I don't know if I'd really create an audience around my instagram account around followers or people who engage Because as I run my ads for 10 off, you know, the next time they come in It's like dude people from all over the country are going to be seeing that and in and although Yeah, they follow my page. Although they like my posts. They're in kentucky. I'm in california That's that would be a an ad that I run and I'd blow my freaking money Like like so you don't want to you don't really want to do that That's why i'm saying website and video is all you really want to do you guys You can crush it with just those two and then customer lists for sure customer lists for sure But really we'll focus here on on these two. So right now we're going to do website right now We're going to do website Now here's what you want to do Make sure this green dot. This is your the source the pixel And then events we're going to go down to specific. We want people who visited specific pages So trip out. I'm going to put this link in the description As you guys click on it as you click on it You're now going to be in this audience Right so to tell you the truth Yeah, do I want an opt-in? For sure Do I want someone to come here click the button and freaking give up their name and email and watch my damn web class for sure For sure But even if you don't even if you don't you're going to see my next ad Because what i'm going to do is i'm going to retarget all those who land here But never opted in and this is how you do it. We grab the first link. So this is my landing page, right? This is my my basic landing page all real real clients shout out to all my clients I freaking love my clients. Um The things they write about me and and the work we do is freaking amazing a lot of real estate agents These are all real estate agents, right? So so if you're a real estate agent man reach out to me Let me help you let me help you put all this stuff together and and again This applies to any small business owner, but but really to that local rotor. Um, so here's what happens Here's what happens. Look people land here They land here. So i'm going to copy the domain. I don't need the www or the https I'm going to simply copy copy copy the domain copy that and then I'm going to come over here retention. I'm going to put um I'm going to leave it at 30 if you've landed on my page in the past 30 days You're going to you're going to continue to see my ads Um 30 days is enough is enough. I'm going to paste in that link just like that I'm going to paste in that link then I'm going to scroll down and I'm going to go exclude Exclude this is going to be an audience specifically to those who landed and landed only They never opted in they never landed on this page Right, they never landed on that page. So i'm going to come down here There's the green dot Here's the events specific I'm going to go on this one. I'm going to go 180 you can max out 180 Because because even if you landed it because if you landed on my page in the last 40 days then then then yeah You don't need to be in this audience. So so it's 180. So i'm going to paste in The web class page that's the web class that this is the web class page, right? This is the replay the replay page. So they never landed on this one either they never landed on the replay page either So let's copy that link. We're going to paste that in And for sure for sure for sure they never landed They never landed on the order complete page Right, they never landed on this page That's a custom audience you guys. So as you run traffic as you run ads to your freaking pages, man That's what i'm saying dude. Like this is basics Like I literally found my niche in teaching people the basics I realized that every real estate agent on the planet every real estate agent on the planet Misses these basic steps and I also realized from all the love I get on youtube Many many of my clients came from youtube just organic this youtube Even though I even though I don't have the biggest channel even though I don't have the sickest thumbnails Even though I don't even know what the hell i'm doing in the damn description and keywords Dude people still managed to find me. So trip it on that dude. You guys can all do this too Like you don't need to be a big influencer, dude. No, you don't like no You don't need millions of people following you. No, you don't like you don't that's a freaking myth Um, I I truly believe it dude only because the amount of you know blessings that come my way just from youtube You know and and i'm knowing i'm knowing big at all right But but I know a lot of you guys have followed me for years now, right? I got hundreds of videos over here, dude and and it's and it's these basics it's these basics So stick around dude again, give me a like if you're not going to subscribe comment below Let me know what you guys think all right. So so again, they never lend it on these pages you guys And i'm going to take this again up to 180 i'm going to max that one out Keep this one at 30 at the top and and that's it and i'm going to name this this is going to be This is going to be Page visitors And then in parentheses only okay, they are they are page visitors Only they never landed on these other pages therefore they never opt it in and they for sure never order complete They never purchased okay, so i'm going to create that audience Right there hit the blue button and boom there is our custom audience That will be an audience you guys that I will retarget retarget retarget retarget retarget from this point on That's how you do custom audiences now another custom audience that you for sure for sure website one that you for sure I want to do let's do this again custom audience and then now I want the web class Those that actually came to the landing page Clicked the blue button Opted in and landed on this page. This is what I want now too Okay, so this is going to be This is going to be let's copy this my freaking mouse My mouse is is not working anymore, but it's okay. So okay, so there's that there's that We're going to come down to specific and we're going to do we're going to do this one This one's going to be 30 days as well. This one's going to be 30 days as well So they opted in they opted in you know what and i'm going to do actually i'm going to do i'm going to do 14 days i'm going to do because You opted in you're in this audience You registered for my web class yesterday two days ago three days ago four days ago five days ago Right, you kind of want to keep that audience fresh like typically it'd be seven days I know my mentor would would create audiences around around seven days You just you just opted in to watch my web class And now for the next seven days, you're going to freaking continue to see this one specific ad Right Because other people that that have recently just watched your web class. So maybe you have a countdown Maybe you can create urgency, right? Hey guys, this is david I notice you watch you watched my web class three days ago and for whatever reason you haven't purchased Let me tell you why you're going to want to purchase right away before this promotion ends Click here to to complete your your purchase That would be a very specific ad going to a very specific group of people who literally are within a very specific day Time frame right and and so 14 14 i'm going to i'm going to actually i'm going to go down lower I'm going to go down lower seven days seven days this this audience will get retargeted Let's go 10 days. Let's go 10 days. Let's go 10 days. Okay, so there are people who landed on The web class they registered right they registered they registered they got into that web class 10 days ago, right? Exclude specific web pages 180 And this is going to be the audience of the order complete So they registered right they registered they came to the landing page they opted in they registered But they did not purchase because they never landed on the order complete page, right? That's what we're doing here. So that link goes in right there order complete So this right here is Is is is a great audience 10 days so within the past 10 days you guys talk to these people Right talk to them. They registered they watched your web class, but they haven't purchased talk to them put out a freaking a kick-ass ad on that retargeting And and and you got these people that that that are fresh. They just watched your web class within the past 10 days Right, whether you got to drop your pants and give them a discount. Hey guys, this is david Hey, I noticed you watched my web class A few days ago and for whatever reason you didn't purchase whether it's the money whatever blah blah blah Hey, here's what i'm gonna do I'm gonna drop my pants and i'm gonna give you a freaking huge discount I'm gonna drop my pants and give you a huge discount If you check out now and put the code Huge discount I'm gonna take 25 off of this order So make sure you click now and make sure you check out before the promotion ends click here That would be a very specific ad going to a very specific group of people you guys So so here i'm gonna name this one. Um, they never ordered complete. They didn't purchase audience name is going to be Um, um Registrants press that blueprint web class Registrants registrants Okay, and then here i'm gonna put um I'm gonna put 10 days. I'm gonna put 10 days 10 days Okay, perfect. So so web class registrants um 10 days 10 days 10 days Have not purchased Have not purchased. Yeah. Yeah, perfect. Perfect. Perfect 10 days I have not purchased Create audience bam and then let's do this one last website one you guys real quick So website we're gonna go website again now what we want Is we want 180 180 180 and then we want the order complete So this audience right here, this is super super important you guys. Um Order complete Go ahead and paste that one in right there And this is gonna be and we're gonna name this one. Um Um We'll just name it um Students I would say purchasers, you know, they purchased the product. That's what that's what that's what happened But i'm gonna just put students. I'm gonna put students. Okay, so Bam and in that audience you guys done that audience is so important because As you're running a campaign like let's say you're a real estate agent and you're you're you're promoting a seller guide Or you're promoting a buyer guide or you have a a coffee restaurant and a coffee shop And you're running an ad giving away a free coupon on a bagel right your bagel on us Your first bagel on us come in here and redeem this coupon within the next seven days blah blah blah Right so so as people opt in and download your offer your free download your web class your coupon Whatever you're giving away, that's the thing you got to be giving away something of value upfront for free In exchange for someone's information. That's the typical ad That's advertising 101 like you got to get people's attention somehow some way and online Especially through through paid advertising it comes down to a freebie people are inquiring people are interested You're getting someone to raise their hand because you're giving away something for free and and and typically that's that's something free in the form of a PDF in the form of a web class in the form of a of a of a training video Um In the form of a discount for for off of off of purchasing something right? It's always some kind of offer That's that's what it is you guys so you got to get you got to get your offer down You got to get your offer down and then and then you simply create these audiences So again this audience the students that's so important because as I start to get people who purchased Right and even as I get people to to to register right web class registrants As I get those people to to register what I'm going to be doing as I continue to run ads for top of funnel as I continue to run ads To the web page visitors, right? I continue to run ads to my landing page The moment I start getting activity Students start to purchase or people start to register for the web class, right? That's when I'll start excluding these two bottom audiences or actually the two top audiences That's when I'll start excluding and this is how you do it. So look, it's the students and the web class who I would start Excluding from seeing future ads because again, they already opted in they already purchased and or purchased Right, so they don't need to keep seeing your ads. So that's why you've got to do this You want to you want to be able to exclude them So you're not blowing money and you're in budget and just burning money, right? You want to be able to you want to make sure you're targeting the right most the most relevant the most relevant audiences So so as you come in right as you come in manual leads campaign as you come in We'll come to this the first step Which is which is your campaign level and then if you're in any of these categories make sure you choose it, right? I work with a ton of real estate agents. It's housing for you guys, right housing Um, and then and then leave all as is don't touch anything right here next It's on the second step the ad set level right where you're telling facebook Yeah, driving that we're going to be driving the the traffic to a website Our landing page and then down here will be your custom conversion If you guys don't know how to set up a custom conversion That video is in the description. Watch that that that this right here is super super important your custom conversion event Your conversion event, right? So so right here though for the sake of this video And then we'll end it here This is the audiences. So now I can click inside this box and boom There are my audiences. So if I was on if I was on ad number number three four five six I'd be retargeting the page visitors. I'd also I'd also Let's go to it real quick Let's just I'll just come from over here. I'll also be retargeting My viewers so let's go back to the audiences my my viewers people that are watching watching my videos let's go to The custom audience on the video and then we'll end it right here So so look but but back to the ad real quick back to the ad. This is where I would include My webpage visitors, right? And then I'll also include Everyone who's ever watched x amount of any of my videos So again, that's why as you're putting out video content That's what I'm trying to say in the very beginning of this video you guys stop putting out organically Start running ads because when you start to run the ad you can capture those who actually engage who actually sit there and watch for x amount And that's a warm audience. That's someone you want to get back in front of right Why do you post to me that I that live across the country? You don't you don't care about your product service Target your audience you guys target your audience, right? So so here look again in here. I would also include I wouldn't include any of these I'm going to exclude but I would include the video So now let's do video. So now as we click on the blue button come back over here. We're going to go video Okay, and then all I'm going to do is hit the drop down. These are the different timestamps So again as you pull out your phone you guys and you scroll through and you see a freaking video ad You'll see it. It says sponsored Sit there and watch that ad you're going to end up in that person's Audience either a three second 10 second 15 second 25 percent audience Right and and and what's going to happen is that person's going to turn around on their very next ad Which could be instantly or tomorrow or an hour later or next week whatever That person can launch that next ad Instantly and retarget all those who watched at least 15 seconds of this last video That's amazing. That's crazy. That's how you build brand when you keep retargeting retargeting retargeting retargeting Retargeting right like like so what I'm going to do on this one 15 seconds 15 seconds anyone who'd watched in the past I'll just put I won't go 365. I'll go probably I'll go probably 30 days anyone who's watched and then I'm going to choose videos and we're going to come down to That page which is this one right here And then if you're building one basic page, I'll just do any of these for the hell of it. None of these I ran ads on so confirm I'll I'll leave 30 days and then I'll put um Let's see what what here's what you really want to do Let's do that again because I want to really really name it that was one basic page. Okay one basic page So you always want to get good at naming your videos, right? Not really like the the the text that too the the thumbnail or not that don't know but the the actual ad copy the text Right for sure. You want to get good at good at that but what I'm saying is on the back end over here Like what I'm going to show you right now. So but I wanted to get the name of that one basic page That's what I'm going to name it. So I'm going to check the box. I'm going to confirm And then I'm going to go audience name one basic Page and I'm going to go 15 seconds 15 seconds and that's past 30 days. Perfect. That's fine. So create audience So now you guys look done. That's what I want to do I want to keep stacking my custom audiences around videos that I'm launching as ads I want to start stacking audiences around different pages within my funnel Right, you guys got to get rid of these fancy websites. You need a landing page. You need a simple landing page, right? To drive traffic to to drive traffic to so if you're in the real estate space, for example If you're in the real estate space driving traffic stop posting fancy websites with all this information regarding a, you know, 17 of your listings Run an ad to one single page like one single page shout out to Eric and stacey One one single page one single button, right? They click they opt in Boom lead capture. You want to start tracking these links you guys You want to start tracking these links? So so you want to start building these audiences around around website links around videos? And then again as you come over here So let's x this out and let's just come back into it real quick as I come to the ad set level now as I scroll down To the audiences again Now we can go there's that there's the website visitors if I check the box or click the box again Actually, it hasn't yeah, I have to let me let me refresh this. Let me refresh it Now we'll be good. Okay. So now as I come in here Oh, did it did it delete it? Oh, I'll just start from here. Okay, cool. So there's housing Okay, cool. Now I go next and then now we kind of the second level the ad set level There's website as I scroll down. We're going to come down to audiences And let's get rid of this one real quick. Let's start from script from scratch Um custom audiences. I checked the box now. You'll see that video one So dude, can you just imagine putting out one video ad getting thousands and thousands of people in a specific area to watch it To watch 15 seconds of your one minute video And then retarget them do it again add number two create that audience retarget them Do it again add number three create that audience retarget them. So by the time you're on ad number five You're retargeting everyone who's watched Videos number one through four So people continue to see you you guys and it's not in an in an annoying annoying way. It's not like you're freaking Bar like barfing all over people. No, you're not you're not freaking being aggressive You're not being too hardcore. You're not being like overbearing. You're not being annoying at all dude You're bringing content. You're educating people, you know, and in the way I teach is is is one video every 15 days You're running one ad you're running one video ad to your local area every 15 days. That's it two videos a month I can run two videos a month. I can teach people how to run two videos a month And those two videos a month actually running targeting a local area Taking them to a landing page to capture the lead That person will run laps around that other local business owner Who is over here posting on all these damn platforms? Not all day all day every day 17 times a day right trying to build an audience trying to build a brand that's so that's why it's like It's not your fault like we're all business owners. We're all trying to build some type a type of audience Hopefully you guys following this channel are right. You're trying to build something some type of following right How do you do it? You run a freaking ad you target your area and you send to a page where you can freaking get a name and email Bottom line. That's the bottom line, dude So it's not about all these thousands of followers do it on your platforms If if they're not your ideal client, then it doesn't matter if you're a real estate agent and you got 3700 friends on your personal facebook page You're a local real estate agent. These are all people that are on your page. They don't even live in the area So no wonder why when you post your open house, no one came from it, right? Yes, your uncle and aunt saw your post. Yes, your cousin shared it with their friends Yes, yes, it can it can viral that way, but that's a lot of work when I can just run an ad And sit back and let let calls come into me, right? So so that's where I'm headed now you guys is that I've been coaching agents. I've been coaching small business owners on this stuff For for for damn near six years now and now now now I'm just kind of easing back to just put everything in automation and in run run it to an actual training course Run it to an actual training course. So so those are your main audiences you guys That's where you would put them so you would put them in right here. Bam. I can target that audience I can I can target Page visitors right there and then again, I can have 15 Engagement video 15 seconds. I can have different websites that I want to track as well So that that's retargeting them, right? So now I'm going to retarget them But what I want to do what I for sure for sure want to do right away The one when I start capturing leads from these ads is I want to exclude that audience So now I'm going to exclude I'm going to click inside this box and now I want to exclude students Let's say we're already getting people we already got people to purchase So so again apply this to your business. It's all the same you want to exclude those people You also want to exclude the people who who actually registered. So if you've registered Or if you purchased then you're not seeing these ads, right? You're not seeing my my fresh new ad next next next week, right two video ads per per month You guys it could be that basic and and as you're running ads It's automation. It's leads coming in And depend on what whether you're selling something or getting someone to schedule an appointment Those could be appointments on demand and that's what I call my five step blueprint you guys So I'll provide the link reach out to me if you guys need help with any of this stuff If you're a real estate agent looking to scale your business on on social media, but specifically through facebook advertising Shoot me a message. Let's connect. I'd love to pour my my knowledge and my love into you guys And help you take your business to the next level. All right guys, so Subscribe if you haven't already and I'll see you in the next video over now