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John Seely Brown: Pulling the Core to the Edge

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Uploaded on Dec 9, 2010

Rather than trickling new innovations from the edge to the core, is it possible, rather, for the edge to dominate? The creative thinking of John Seely Brown, Deloitte Center for the Edge Independent Co-Chairman and former Chief Scientist of Xerox PARC, seeks to bring this flavor of creative thinking to the corporate world. He cites, as example, conservative business software solutions company SAP, and its internal transformation through a thriving social development network.

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