 All right, so Evelyn asked whether I recommend the TikTok style videos for Instagram reels. And I would even say for Facebook stories, right? Same thing. I think that whatever you can do that is authentic to you, that communicates a meaningful message that is filtering in your ideal clients, it's great. So, but the, but that's the challenge is that with such a short video, which TikToks are short videos. Can you communicate a meaningful enough message that filters in your ideal clients versus draws the masses who are probably not your ideal clients. And you might say, George, what's wrong with that? Wouldn't I just want and not just by the way, not just Instagram reels, you can also do YouTube shorts. YouTube shorts are sub under one minute videos on YouTube. George, why wouldn't I just want tons of people following me? Why not? If I can make an entertaining dance video. Look at this little caption. Look at that caption. Boom. Look at this, you know, whatever. I'm not a good dancer. So it's like, George, I disagree. You're not amazing dancer. Every time I've seen you dance, you're amazing. So why wouldn't I do that on YouTube and Instagram and, and Facebook and Twitter to and even even LinkedIn. Why not? LinkedIn can do short videos. So why not is because when you gather a mass audience that isn't your ideal audience, you now have the problem of reaching the ideal people within your mass audience. And the algorithm will not be friendly to you, nor will ads be friendly to you. So what I mean is this. Let's say you don't run ads. Let's say you're just depending on the algorithm. Great. Okay, you're trying to get free free free attention through the algorithm. All right. So you have an entertaining TikTok video. Right. And you, you get a lot of people following you because you're so entertaining. And then you start talking about things that matter to your offerings. And then the mass, the masses go back is this I'm not it's this is not unless you can make your offerings really entertaining. And still the offerings really entertaining. So a bunch of people go into your website and then they drop off and that bounce that high bounce rate might actually have a negative effect on your SEO possibly or at least in my in it might have a negative effect on the social media algorithm. If they see the social media platform sees people bouncing back from the website very quickly they're like something's wrong here. They're bouncing back very quickly. In other words, whether we're talking about social media algorithms or so or as you know Google search engine algorithms, about quick bounce backs, meaning people go into your site and go, not for me, coming back is not good for your, for your algorithmic presence, meaning it's not they won't benefit won't, they won't want to feature more of your stuff in the algorithm. So this is why I'm very careful to. I'm very careful to only be entertaining. When I'm talking about the things that are filtering in my ideal audience. I'm very careful not to entertain for the sake of entertainment, because I'm drawing in the wrong people now. Let's now we'll talk about organic traffic. Let's now talk about whatever you use ads, right. Using ads means you have a warm audience and a co audience great co audience are people who don't know you are warm audience are people who have engaged with you in some way, including watching three seconds of your video that's counting warm audience on Instagram and Facebook. So if someone has watched three seconds or the whole video where you're really entertaining and they're like oh what a entertaining person. Now they're engaged with you. Now you're running warm audience ads people we're reaching people who have, you know, who have engaged with your in some way now you have a large warm audience because lots and lots of people have engaged with the entertaining video. Now you have are spending a lot of money every time, reaching a warm audience, many of whom are not your ideal people. This is why I have the ironic or confused or confounding strategy. I'm being boring to my cool audience. Weird, but it works. Now I'm not I'm not trying to be boring, but I'm certainly not trying to entertain more than whatever is naturally entertaining with my carousel posts on Instagram. It's not the entertaining but the message itself. The message itself filters in the right people if they are already thinking about that problem. If that problem matters to them, right whatever problem I'm talking about in that carousel post or whatever idea is not for the mainstream, but it's for my deal like the mainstream I hope will just keep scrolling. People who are not my deal I audience. I hope they keep scrolling I hope they don't engage and swipe, because if they don't engage. Good. At least they're not right for me. I don't have a larger one audience that I have to spend money reaching out to anyway. So I hope this makes sense. And this is why and also, I'm too lazy to learn how to dance. So I'm also too lazy to do the video editing where I'm like, all right, pause my my finger went there now I got to pause and put that caption there. My finger went there and I got to pause and put that cat. I'm too lazy for that shit. I'm too lazy, but I'm not lazy in creating carousel posts because I just cut and paste various paragraphs that's not that's not how to do. That's easy to do. I'm editing this. I'm too lazy for that. But so I hope this helps the benefit. But however, I mean, I could see somebody who has a mass audience type of brand. You know, for example, if you have a mass audience strategy like for example, Sean Galanoss, you know, one of my buddies has a massive following on Instagram and tick tock and interestingly he said he's stopped he's going to stop it might be for this reason, I don't know, but he has a massive following on various social media. And his strategy is a mass mass audience strategy because he talks about relationships and love and he he he's trying to get a TV deal, television deal. And so he needs a massive audience to get a television deal. And he also sells courses. I don't know how well his courses do in terms of the mass audience. Not super well, but you know enough and he gets donations because he's so entertaining talking about relationship stuff that he actually gets thousands of dollars a month in donations. Consistently just donations people are not trying to buy his stuff just Sean love you. I don't he has Patreon probably has other ways of getting donations, but that's a common model these days is be so entertaining you build a massive audience of whom a tiny tiny tiny percentage love you enough to donate to you every month. But it's tough because I tried that model, and I wasn't entertaining enough. Sorry, I wasn't. Sean is much better looking than me, and much more entertaining than me and you kind of have to be right and and a bunch of you here watching me here are good looking and entertaining enough but I'm not so I just have to. Just George, you're beautiful to me thank you I know I know, but it's like you're like tiny tiny percent of audience who think I'm beautiful, the mass audience don't. So it's really a different strategy it really is and and if you are beautiful enough and entertaining enough. You might go with that strategy but my complaint about not my complaint. When I think about the Sean gal now strategy of being beautiful and entertaining which Sean is. I think about what he had to he had to deal with us he gets so many direct messages, he gets so many messages coming at him all the time. I told him, I told Sean, hey Sean, looks like you have to create an auto response for your Instagram and he did and he doesn't love it either because every time I mess it Sean through Instagram, I get his auto response. So even his friends have to get his audience. So it's like, it's like you, like when you get to that stage you have to like have gatekeeper, you know with the with the bots. Thankfully, because I'm not using the mass audience strategy. So my audience grows, but at a very sustainable pace, where my audience is growing at the pace that my productivity skills are growing. So I get, I don't get too many emails. As you know, when you email me I get back to you my inbox is at zero, almost every day. So as my productivity skills grow as my ability to to to to process information and process messages grows. So does my audience go bit by bit. So it's a beautiful model in my in my opinion it's beautiful because it doesn't grow too fast. And yet I have enough. I have more than enough really in terms of sales and in terms of messages, but, but the messages comes just enough. So anyway, it's kind of a philosophical answer but it's what I've seen over the years so I hope this helps. Tara, you have some experience doing the tick tock thing just as an experiment you want to share. Yeah. Yeah, absolutely. Um, so I just want to caveat this with I'm not an entertaining tick tocker I just decided I was going to do a normal everyday typical video. I changed locations and then I just decided to do it for 30 seconds so I've done to tick tock reels, and I just compared it to two of my under 60 second videos Instagram posts. Okay. Yeah. Yes, my 60 second I posts on Instagram so one one real head 36 likes three actions and reach of 872 accounts a lot one one tick tock real had 32 likes one action and 1,505 accounts. And then my two non tick tock reals. Yeah, I mean, so just IGTV straight out nine likes one action 114 accounts. Yeah, seven likes zero action 124 accounts. Right. So, yeah, no, reels. This is like almost 10 at this time at this time of this recording in 2021. Well, even before that but probably in 2022 as well, Instagram is giving reels an extra boost of audience. So for sure. If you make reels you'll you'll likely get more traffic or more attention than you would with just regularly uploading an Instagram video or an IGTV video. It's true. Now, now when I look at the insights, it looks like, because I hashtag my reels right and those hashtags seem to work pretty well I've investigated those. Yes, it looks like 90% of the accounts are coming from the hashtags. Ah, okay. So, which is a whole discussion because I, I don't love hashtag audiences, because they're often not the right fit but maybe you are getting I mean hashtags audiences need, you'd like need to like research, like who am I actually reaching here, because they're often not the right audience but you have you noticed that they are getting you're getting good. Yeah, yeah, I've been getting a lot of them are, you know, some of them are niche mates. Okay, which, okay, yeah, which is potential collaborators, you know, yeah, and some of some will comment, and I see people getting people will tag other friends. And so, yeah, yeah, so. So it sounds promising for you, Tara so I'm glad we're ending this segment with with, you know, an alternative perspective because I, I don't feel like I have the right answers to everything because I think that I so believe in experimentation so I'm really sure that you are experimenting. And those of you who are interested in reels, you should experiment with them. The key, as I was just talking about here, if you can study the type, if you if it's possible to see who is liking it. Sometimes it's hard to know if it's coming from the hashtag audience or coming from the non hatch me on your regular audience. If it's possible to, to look at the profiles of the engages of your of your reels, or if you tick tock videos, and see confirm am I reaching the right people. That's what matters most. So, thank you.