Millions of events are being promoted on social media every day. These 6 tactics are very powerful to promote events on social media and ensure your event is a sellout!
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Did you know that 75% of event professionals say that social media is by far the most effective tool to promote their events?
The top 4 social networks to promote your events are:
So how do you make sure your marketing campaign is fresh and that you can make the most of reaching billions of users on social media?
Tactic #1 - It's All About Visuals
Pictures and video are the new social currency. Nobody reads anymore. Not enough time, not enough focus.
On the other hand, it’s very easy to double tap on a picture. Collect as many assets as possible from your current event that you can repurpose. A solid photography investment is the basis of modern social media strategies.
These visual assets will be key on pretty much every social network. Whether it is Linkedin or Snapchat, you will need an enormous amount of assets to create a coordinated campaign that delivers.
Tactic #2 - Create FOMO
The whole purpose of your social media marketing campaign is to create Fear Of Missing Out.
Hire influencers to attend your event and spread the word about your event. Entice them with targeted registration codes, get them to participate in the lead up to the event with interviews, takeovers, behind the scenes.
Remember that your performers or entertainers or speakers are the prime influencers, so give them collaterals they can share on social networks.
Tactic #3 - Gamify Promotions
Get people talking about your event online.
You can use tools such as event apps or special discount codes to create a community before the event.
Gamification such as competitions and scavenger hunts can be effective. Offer prizes:
A special sit down with a celebrity
A special access to a closed area of your event
20% off the ticket or a free ticket
Tactic #4 - Be Present All Year Round
If you wake up two months before the event, it’s not going to work, you will not get the exposure. Social networks now have algorithms that assign visibility based on your activity and performance of updates.
If you want to give it the best shot, you need to be engaged and present all year long.
Tactic #5 - Quality Not Quantity
Back in the day, there was one golden rule about the use of social media to promote events: the more updates and content the merrier.
Nowadays, attention has shifted from quantity to quality.
The only exception is for stories. Facebook, Instagram, and Snapchat give you more prominence if you create more stories. The same is not true for regular updates though.
Curating fewer updates but providing the highest quality content. It’s really about curating that one daily or weekly update that is going to give you the maximum exposure. Algorithms will favor you if you focus on fewer updates but of higher quality.
Tactic #6 - Combine Social Ads
Combine Social ads for maximum effectiveness
There is no chance anyone will see your updates on social networks such as Facebook if you don’t combine your strategy with a strong ad budget. The same goes for Youtube.
You should allocate some budget to seed your content, especially at the beginning. Organic opportunities will kick in later but always allocate a budget that can range anywhere between $10 and $1,000 dollars per update if you really want to increase the visibility of your updates.
Cost-effectiveness is as follows:
Youtube - remarketing