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Shirt Scan - Farm Aid 2011 Campaign

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Published on Sep 16, 2011

Farm Aid 2011 t-shirts are powered by Anvil's ShirtScan® and feature exclusive content from Farm Aid board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews.

That means once concert attendees downloaded the free smartphone app, they can scan the QR code on their Anvil t-shirts to unlock special multi-media footage.

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