 What we'll do is I'm gonna take you through just a full blown tutorial of everything that you'll need Ever like there's only a few there's only a few things that you'll ever need this right here is obviously one of them So let's what what what we do is we will create a folder at the top so at the top of the bookmarks Create a folder like can you go to the very very top where you have all those bookmarks and just go to the very right and click No down down in the empty space. Yeah, right click right now to the left See if you can right click right there to the right Right? Yeah, perfect. You're gonna add folder So go in down down down down ad folder. Okay as manager. Let's name this one ads manager Perfect safe. Okay, cool. So this is gonna be the first one. We're gonna bookmark this page Let's call this one the dashboard. This is dashboard and and some of this stuff. Maybe maybe you know You already know but but there's gonna be a lot that you that you haven't saved yet So let's name this save this one. This is dashboard And this put that in the as manager folder No, put it in the as manager folder not the bookmarks bar. So put in the as manager folder Perfect and what rename it rename it rename it. You got to name it rename it. So go back right click and just hit edit Yeah, just open it up No, no, no, no, no, no, no open up the just go to the folder Go down and right click over that bookmark. So right click down down down Yeah, don't click click on it, but don't click on the bookmark click on it go down No, you're gonna hover over right there right click right click right click and go to No, you're you're left clicking. So right click you got to rename it So click on it No, no, no, no, no, you're not renaming your your your renaming the bookmark. So click on it and And go down right there 14 ads manager right click right there rename that shit. That's not the right name. So right click I Don't have a right click on my Do you have Okay, well then shit just Unstar it then unstar it remove the bookmark and we'll just do it again. So hit that blue star at the top and And remove Okay, do it again. So hit the blue hit the star and let's rename it So this was dashboard. So delete that delete that dashboard. This is the dashboard Yeah, these bookmarks are gonna come in handy for you because this is all you'll ever need are the bookmarks So click on done. Okay. So that's the dashboard now click on the dots to the left As to the left the dots to the very left the square those dots to the very very left right there down Down right there down. No down down right there Click on that and then we're gonna go to we're gonna go to billing you always got to know the billing as well So know what card is on file know what date you're being billed. That's super important You don't want to just wake up to a surprise charge from Facebook. So click on payment settings And just bookmark this page as well, but pay payment settings click on payment settings to the right Well, yeah payment settings and know your billing date know what card you have on file Know the billing date. There's the American Express. There's our billing date bookmark this page name it billing. This is billing Okay, perfect. So go ahead and hit done and then Perfect. So now what we'll do is hit the dots again to the left and then now let's go to let's go to business settings Let's make sure everything is set up correctly in the settings And all we're gonna do is we're gonna double check a few tabs. So Go to go to pages Click on pages and just bookmark this because as you start to request access to all your clients You're gonna want to be able to get to this part right away click on Actually, what did you name it? Unstar it unstar it and do it again. It's name is from pages Perfect, and then and then click on add accounts Bookmark that one to add accounts down to the left Right there down add accounts perfect Okay, cool. So this one's gonna be add accounts Okay, perfect. So we're good there. We're good there. And then if you scroll down, do you do you have an Instagram account? No, okay. Okay. So we don't need to worry about that. Okay, perfect So then click on the dots at the top the square and then let's go to so we got business settings We got the ads manager. Let's go to let's go to audiences and then we'll go to events manager But let's go to actually know what go to go to add account settings at the very top add account settings click on that one Because this is very very important You want to you want to know this this information right here. This is most important if you ever You can all you're gonna always reach out to me Like if you ever need anything you can always reach out to me whether it's cartridge or whether it's a Facebook ad Whatever like it's only these initial calls that we got to get through and then after that I'll be here no matter what But sometimes if I can't answer a question sometimes some random shit happens sometimes with Facebook and you'll have to reach out to them Like sometimes like like my last client her shit got hacked and I was trying to figure out the damn thing But then I had to refer I had to say hey man, you have to reach out to Facebook in this case So if you ever have to reach out to Facebook those two numbers are the most important your ad account ID number the 306 and the business ads manager Account number which is the one one three one So bookmark this page So if you ever reach out to Facebook if you ever email Facebook, they're gonna want to know the ad account ID number and Or they're gonna want to know the business ID number and Those are the two numbers Business manager business manager. Yeah business manager ID. So account ID and business manager ID Yeah Perfect. So hit done. So those two numbers are the most important Also, what we want to do is go back go back to the business settings What I want you to do is I want you to verify your email because that's gonna be very very important so go back to business settings and Then and then to the left you'll scroll down and you'll go to business info Business info at the bottom perfect click on that one and then You have all that right there. Okay, cool. Okay, so scroll down. Did you already verify? I think I Scroll down. Yeah. Yeah, you did you did you did is that email right there? Perfect. Okay, so you're good You're good with this one. Okay. Good. Okay. So now now let's click on the dots again and let's go back We were at more is there anything that I need to do with pixel here We're gonna get there. We're gonna get there for sure Let's click on so we're to get the ad accounts. We got the number perfect. So now let's click on audiences I'm gonna have you bookmark this over here Real quick Okay, so bookmark this this is custom audiences You always want to be able to get to this part right away. So custom audiences Perfect, and then hit done. Okay, cool. So this is your custom audiences We'll start working on these custom audiences as well for sure This is where and in just just to let you know like When it comes to Facebook ads, this is what most people don't don't even care to even talk about like the most as far as someone That's trying to teach someone something When it comes to Facebook ads a lot of people think you can just run an ad and in a shitload of leads are gonna come in It doesn't always happen that way at all at all Where where 99% of your leads are gonna come in from is when you're Retargeting your custom audiences and a custom audience will be people who either watch your videos or People that land on your pages So if I'm running an ad and they click learn more and they go to my landing page I'm running an ad for an insurance agent and they're trying to capture leads. We're trying to capture leads They see the ad they click on the ad on Facebook. They go to the landing page, but they don't fill out the form That's a custom audience That's what you're gonna be doing a lot of that's why cartridge. So if I run if I run let's say for five agents And I would have one assuming five different customer audience. Yeah, but they're not it They're not it all right here at all at all. They're gonna be in their own ad accounts Okay, okay. All right. Okay. So this is specific. This is only for Royal Media Marketing ad account Everyone's gonna have their own ad account. Everyone's gonna have their own audiences Okay, okay, so when it comes to yours, this is for your cartridge page only So so because that one pixel has to go on your page Everyone has their own pixel. Everyone has their own ad account So so but what I'm saying is the custom audiences you'll be creating custom audiences around those who are landing on your landing page That's a website visitor and then you'll create other custom audiences of people who land on the thank you page Those are people who go to your landing page fill out the form and then go to the thank you page Right like they that's a lead. So whoever lands on the thank you page Like let me just share let me just share my screen. Stop share come to my page real quick So here's an example This right here. Let's say let's say I'm a real estate agent and I'm running an ad for a house that I have for sale They see the Facebook ad they click on learn more they come to this one page My Facebook pixel is on the page So people who land here is a custom audience people that land here and don't fill out the form So they come here, but they don't put in their name and email. That's a custom audience. That's a custom audience Another custom audience are people that come here They like what they see They put their name and email send me the details. They then come to the thank you page This is the thank you page. My facebook pixel is also on this page There's only two pages the landing page the thank you page. Both pages are custom audiences So so the landing page custom audience web page views visitors only they never fill out the form Second custom audience are people that land here that custom audience are leads But if they're your leads, what do you do with them if they already become your leads? Now they're now they're in a custom audience. So here's why this is so important Because as I go run my next facebook ad I'm going to exclude this audience from seeing it You were breaking up. I didn't hear you as the reason why these need to be set up as custom audiences Is because those who land on the on the on the landing page, but they don't fill it out That's a custom audience Those are that's an audience that i'm going to always retarget in the future So every ad from this point on my second ad my third ad You can ever say so you can exclude once already Land here Yes, yes. Yes. Yes. So so when you fill out the form and you actually Click the yellow button and you land over here. You filled it out. You are a lead Now I have everyone coming to this page in a custom audience and yes every ad from that point on I'm going to exclude this audience I'm set Make sense Yep So so so what i'm saying though what i'm saying is that that's where all the magic is at the magic Is in your custom audiences go to share your screen The magic is when you can start creating these custom audiences the the the two biggest audiences The reason why custom audiences are so important because this is where 99 of your roi is going to come from Is when you're creating custom audiences and retargeting everyone who lands on the landing page, but never filled it out And when you're creating custom audiences of everyone who's watching your videos So if your clients are going to start running Facebook video ads Let's say they do a video talking about life insurance and it's a two minute video You're going to create a custom audience of everyone who watches at least one minute of it And on that video ad you can always Yes, you can like a call like the call to action battle like To learn more or whatever. Yeah, there's learn more on every ad every ad but what i'm saying is that the audience So if someone watches a facebook video ad It's two minutes and they watch one minute of it That's an audience. Yes. Yes, that's who I would set up right here. So I would click on the blue button I would click on create audience And we won't do that yet We'll get to that on our next call But but I wanted you to bookmark this page just just so you have it right away But yes What i'm no leave it there leave it there don't click don't don't do nothing But what i'm saying is that this is where your ROI is at So it's not it's not going to be on the front end just running one ad You're going to start capturing leads when these clients of yours can run ads every week When you can run an ad every week and that's what they're paying you for So they're not paying you to run one ad in your case They're they're bringing you on as a monthly partner to run ads for them every month Which I which what I would do is I would have them run a run an ad every week So a new ad is running every week four times a month And so what you're going to be doing is you're going to be creating audiences of everything creating audiences of everyone who's watching their video And creating audiences of everyone who lands on their on their on their landing page, but they they never fill out the form Okay, I understand. So how many basically like in average how many ads you would run For a for appliance one every week. I would What's that? Yeah, you said one every week, but is that like uh Which means like every every second week do I turn one off and then I start new ad with the same budget? Yes Yes, you can you can you can you can turn it all depends on how it's doing So we're we're going to get into the into the full blown setup of it on on on our fourth call But it just depends on how well that ad is doing if that ad is not doing as well as it should be And it's already been seven days turn it off and run another one. So in the in the mindset of the client I'm I'm just always telling them to do a new video every week. That's all they need to know Just do a new video if if they're doing video some of them are not going to want to do video But but those are the only type of clients that I take on I only take on clients that do video I don't do I don't do any other client Now you can do whatever you want, but I'm just telling you right now If if a person is not willing to do video, I wouldn't take them on as a client Because especially in life insurance in life. What are you going to do running out on an image an image of what? So how are you going to be able to get the attention of the audience when you're running a random ass image of Of what? Right like and that's why with real estate agent What you're going to do an image. Okay, you're doing an image of a house I've seen an ad of a house three million times So what separates you from the other two million real estate agents? You're running an ad of a freaking house now if it's a house that you're selling. Okay great. Yeah, that's fine But what if it's not a house and you're just running an ad just to run an ad to capture leads But you're running an image ad on a house when it's not even your house for sale But you're just trying to capture a lead that makes no sense to me. That's why it's harder that way So in your case you got to find out what the hell Would you even run like if you're not going to do a video? Mr. Client What are we going to run an image of what your life insurance? What can you show? What are you going to show me a A picture of two people in a suit shaking hands like what do you what is there to show me? That's why video is so important man. Take on clients that are willing to do video Of themselves. Yeah, you know, so so to answer your question I just get them in the habit And I mentally prepare them for a new video every week. So if it's every friday, okay, great Have a new video every friday upload it to your business page. That's what I have them do. That's all I have them do Your only job, mr. Client is to upload a video every friday or monday or tuesday. Whatever pick your day Let's say it's every friday your only job, mr. Client. I'm going to take care of everything else Your only job is to upload a new video on your facebook business page every friday by 6 a.m That's our plan. That would be basically like uh Educational video nothing nothing educational video with a call to action at the end So so what you want to do with these clients is you want to And you know this because you're in the industry you want to be able to give away something for free Yes, yes, absolutely. Yeah, so that pdf a free download a free, you know information package on life insurance That's what you want to be given away Exactly. That's what I do Yeah, three informations for perfect. That's the call to action So so all you're going to do is you're going to tell them. Hey, do your two minute video Talking about a tip or talking about education something educating them on life insurance something We don't know or five tips or whatever and at the end of the video The call to action is to is to say hey and by the way you guys Click learn more to download your free pdf in this pdf We talk about the best terms of life insurance you can possibly have for you and your family click learn more It'll take you straight to our page where you can download your free copy. See you guys soon So all I tell the client is your job is to make a video every week Friday at 6 a.m. Upload it to the page and at the end of the video make sure you say that To click learn more to download your free copy That is it So on your end, sometimes you'll need that video for the second week Sometimes you won't need to run it right away on the second week because the first week you're capturing leads and that video is doing very well Yeah, I understand. Oh, okay. Okay. Great. Okay. Perfect. Yeah, but but the mindset of the client I don't want them thinking that I don't want them thinking. Okay. Let's see how this ad goes And then maybe maybe I'll do another video. No, dude. No, I need you to do a video every week Okay, I understand perfectly. Yeah, you know, I mean Yes, so that's the video ad will take them to the landing page which will I mean they will leave their info So that landing page will be From cut cut right? Yes. Yes. Yes. Okay. So we're gonna work on that next time. I guess Yes, for sure for sure. So right here. I just want I want you to bookmark this. Let's go to another one Hit the um hit the hit the dots to the left And then let's click on events manager Events manager is where we get our pixel. It's where we also Set up our custom conversion So right here I'm familiar with this. Oh, yeah. Yeah, I'll I'll I'll help you with all this stuff. So In the top right that green that green button click on that And you're gonna click on yeah click on the green one Create yeah create And you're gonna go to actually actually yours is not there. So go ahead and go ahead and um Yeah, so your pixel your pixel hasn't been Hasn't been set up yet, which is which is fine. So what we'll do is we will go to Click on is is is at the bottom of the page. Can you go any lower than that? Click on upload no down down upload events Okay, so you got to accept. So go ahead and accept this Yeah, okay. Okay. That's what we got to do first. So go ahead and accept this Okay, perfect. So now let's let's get out of here x out of this And let's just yeah, um x out of that just x out. Yeah cancel. Yeah x Just go to um back to uploads or is that taking us back here? Yeah, we got to get out of this page Okay, perfect. So try refreshing this real quick. Here refresh Garage cell collector and that's fine. So Why don't you rename it rename it royal media marketing? So hit that edit garage cell collector hit that edit No, the pencil to the in the top up right there Let's rename it Royal media marketing Perfect. Okay. So this is your pixel. So go ahead and click on save Actually, you don't have to put pixel just put royal media marketing Perfect hit save. Okay. This is your pixel. So you go to continue pixel setup Now we're not going to be able to do it Actually, you have you have the cartridge one, but we're going to do this on another call We won't do it right here But you'll install code manually and then you'll get the code and then you'll paste it into the cartridge page Which I'll show you how to do but just x out of this one. Let's bookmark this right here x out of this Bookmark this and it's going to be pixel Perfect. Perfect. Perfect. Perfect. Okay. So pixel Hit done and then we have one more so click on the blue triangle to the left And you're going to click on custom conversions And we're not going to be able to do it yet until we until we add the pixel onto the cartridge pages But bookmark this just so we have this one So this one's going to be custom conversions And without this part you're not going to capture leads. So that's why this right here is the most important But we have to we have to add the pixel to the pages first and we'll do that on the next call. So let's Look at that folder Look at the folder. Click on the folder as manager. Let's see what we got in there to the right No to the right that in the bookmarks bar So let's look at everything we got No, no, no, no the folder click on the folder Adds manager Right there. So we got the dashboard the billing the pages the ad accounts the The ad account business manager id the custom audience the pixel and the custom conversion That right there my friend is everything you're going to need. That's it. Like there ain't nothing else There ain't nothing else Now one thing you do want to set up is the business settings. Let's we didn't save the business settings for some reason Actually, it's under pages. You have it under pages Let's go to let's yeah, click on pages And I'm going to have you bookmark one last one Which is which is right here, but I'm going to I'm going to name it Click on click on users click on users right through the left users Click on people and let's just bookmark it from here as well Let's bookmark it from here and let's call this on business settings. It's right there. So just yeah business settings Perfect And that's it And then on this on this one down David can't tarot just click that drop down and just delete that one Or you can hit the trash can So so when I'm done with someone's account, that's what I'll do if it's just if I just request access to the business page I just do that and I just get rid of the page because I don't want to be tied to their business page anymore If I'm not working with them anymore So that's how I do it or I could tell them to go back to their page roles and click remove So the same way that I clicked on respond to request to give you access now. I can go back. In fact, let me just show you So so go ahead and stop sharing So now if we're no longer working together I can do it that way on my end And I can also tell you to go back to your business page click on settings to the left Can you see my screen? Okay, and then I go to page roles And then all I do is I come down and I can click on remove So right here where it says agencies. We should see it. Yes, right there and I just click remove So now Now I wouldn't be tied to that page anymore All right, perfect. So let me just do quick a recap Let me go to your screen Yep Okay All right. So basically, uh, I do everything from here even when I want to access to other ads managers Yes, that's a comment. So whatever we did here with uh ads manager folder Billing patient. Do I need to do that on each? With each client their business manager No, no, you know good question very very good question Once you're once you're in their ad account Because I'm the one who's going to be setting up everything for them even business managers because most of my let's say first 10 20 of my clients I know that in fact They they have only personal page. So from personal their personal page. I will be setting up Creating the the business manager and uh ads account ad account. Yes, and all that So when I'm doing that, I don't need to be worrying about the pages ads account the custom audience pixel Or do I No, you don't know because you're not going to bookmark it for them on their computer, right? So But once you're logged in to their account So if you're logged in to their ad account and now you're in their ad account You can just go to your folder And click on any of those and it's going to take you straight to their Custom audience or it's going to take you straight to their pixel So those are those are universal these bookmarks As long as you're in their their account, you're going to be able to access all that information by just clicking on your folder Oh, I see. Okay, great. Perfect. So yeah, so that right there bookmarking everything makes it super easy Because that's all you're going to need. You're not going to need nothing else Or so basically I don't need I mean, let's say with with my first few clients I don't need access to Page I mean business page. I would need the access to ads manager Because the ad account to add account. Yes. Yes. Yes. All right. So once I set up business manager and add account on their page I just need Access from mine to theirs and then I start running the ad. Let's say let's say let's say you Let's say you just created a new business a new ad account or let's say you created Let's say you let's say let's say you just created a new business page for me I'm your client. I only have my personal facebook page But you just created a new business page so I can start marketing my business. You created a business page for me right What you're going to do now is you're going to now Go into my into my business page because you have access to it And you're going to set up a new ad account Because I don't have an ad account yet Right. I don't have an ad account yet question question quick question So once you have your personal page And if you want to have a business page do you Uh, do you have to have a business manager? Or no, or you can just create from your personal page business page You could just create from your yeah, so these clients you're not gonna they're not going to need a business manager You need a business manager because you're managing other people's pages So you so they don't need business manager. No, they just need ad manager. That's all they need you That's why you don't need to set it That's why there's may look a little different. You're not gonna have a full-blown business suite. You have a full-blown business manager But but but they're not they're gonna just have an ad manager. Let's go back. Okay, so let's go back All right, right So you'll just come like you are my new client You are the insurance agent and you have just your personal page david material personal page nothing else Mm-hmm. Mm-hmm, and I have whatever I have here So what do I do for you? So you're gonna go into my business page and you're gonna go to my ads manager So it's gonna look just like this similar. It's just not gonna have every you're not gonna have Some of the features but it looks just like this. You're gonna go into my ads manager just like this And you're gonna set up an ad account Okay And then you're gonna set up my pixel And then you're gonna set up my custom audiences and you're gonna set up my custom conversion You're gonna do all that inside of my account Now you're not gonna bookmark everything because you're you don't you're not on my computer But all that shit right there you're gonna set up you're gonna set up my billing You're gonna make sure my credit card is on file You're gonna you're gonna make sure that my name is tied to my business page right there in pages You're gonna make sure I know my ad account ID number So everything you just bookmarked is exactly what you're gonna be setting up for that client Okay, okay. That's that's a question as well. Okay, yes So you're setting up their business page You're setting up their new business page and you're setting up all of those bookmarks right there Perfect. Now I have better picture. Okay, even though I don't even know I know how to do billing I know how to do a few things but when I come to the custom conversions Oh, no, we're gonna set up all that shit I just wanted you to bookmark everything and I wanted you to see from this view Where we're gonna spend our time Perfectly on our next call. We're gonna set up custom audience on our next call We're gonna install the pixel on our next call. We're gonna set up the custom conversion We're gonna set up all that shit on our next call Perfectly. Yeah, and now I I know what one needs to be done great sounds good my friend sounds good. So that that right there is is our