 We were of course when we got the frequency we were trying to kind of really figure out what is the need gap and when we did these consumer insights We were ourselves surprised to really see this huge need gap and especially for the 90s music and that's the that's the music a lot of People from the age group of 30 to 45 has also grown up with and they could relate to the music And we continue to be a mass channel and I think when we're trying to address Mass we need more variety in the in the in the product and The most natural decision was to go with retro But within the retro space what we've done is to create a niche of the 90s music and and create a formatted radio station This is a mass radio station. We cannot retro is something which goes from you know all all social economic classes It appeals to all social economic classes. So we really can't say that it is only to a very niche segment So it's a very mass segment The rates are extremely competitive because because it is mass and because it is retro the music that we play is extremely familiar So there is no way that people are not able to relate to the music or the product or the humor or the fact that Or to the brand so the the ERs are Well-priced competitively priced and and it is a mass channel Excellent, I mean we've had a lot of feedback from clients and agencies alike It's just been a couple of days since we've actually launched launched and we haven't broken our marketing campaign, etc So we're just doing it today. So starting today is when our marketing campaign is breaking out And we're also reaching out to the listeners in an aggressive way So but till then it's been extremely encouraging and and very very positive Aggressive marketing campaign 360 degrees all touch points As I said when we when we launch any brand a new brand the first focus is on building the brand So we would we would obviously look at all three sixty degree touch points and aggressive and something which is continuous It's a station for expression. It is it is clearly to Reflect the spirit of Mumbai. It has a lot of humor. We've got some fantastic RG lineups as well We've got Cyrus Broccia. We've got Saurabh who's handling the morning show We've got Pritam in the afternoon, etc. So we do hope that people the listeners warm up to to the product and And and and I think it should it should beat even the CHR station. So this is a hot AC station It's a it's a adult contemporary station So we do hope that this can give competition to the other CHR stations as well