 If you talk about retail before we delved into data science or AI or any of these fields the data or you know everything was very manual you had sheets or you had spreadsheets many times many at times you know spreadsheets were also not there you know in in some of the industries they were just printouts that people were working out of it and now this is I'm talking about 10 years back right now as we are progressing as the realm of data science has increased in the last 10 years or so I feel like if we talk about retail industry then it is a mandate I would say for our retail industry to have a supply chain management right right and how the supply chain management work it solely depends on data