 Okay, my name is Marissa John and I'm going to tell you about the nanny van Which is a mobile design studio in sound lab that accelerates the movement for domestic workers rights and We are working with domestic workers nationwide or key partners national domestic workers alliance And we are creating new resources to improve their welfare So to understand where we're coming from you first need to know that in the 1930s and 40s The new deal labor laws Intentionally excluded domestic workers from receiving those same rights However in New York in 2010 domestic workers won a bill of rights that guarantees minimum and overtime wage and so forth and Now what's really exciting is that those laws are changing nationwide? So but in New York to inform the 200,000 domestic workers about their newfound rights We created this tool where you can call in using any kind of phone and hear humorous episodes about the law or about health and safety this is the logo that we produced on the business cards and the flyers and The way that the word gets out is primarily through Advocacy groups and a lot of on-the-ground Outreach by nannies to each other in the park And a key thing to know is that you can access it using any kind of phone so even a really basic to be a phone so now as I mentioned the laws are changing nationwide and Massachusetts is going to be the fourth state to pass their bill of rights and So we're creating a national version of that and to do that we created the nanny van So essentially we've been trekking around the country and meeting with domestic workers So We have a couple different groups that we think of as a demographic Okay, so we have the domestic workers and we have done a lot of surveys and the value of feedbacks And we know that we reach them primarily through basic cheapy cell phones Then we also work with domestic employers and we they have indicated that They're most Keen to access stuff via the web and then for the general public or what we think of as left-leaning liberals who were inclined to Want to do the right thing it's via social media And Twitter specifically Twitter and Facebook so here's some of the examples of Events and ways of outreach here's a group of nannies at the SF Public Library Doing a lion dance to the tunes the nant them here is a group of 140 nannies Not all in the picture here and they are creating nanny vane grams dedicated to political leaders and the pictures are then tweeted to local leaders and Then delivered in person so in Massachusetts. They were delivered to the state house And then for the other demographic the fourth demographic is political leaders and that's in-person Meetings as well as those tweets So we've been really kind of crafting and honing the specific ways that we reach these very different demographics Employers outreach includes things like farmers markets or food truck stops or Here we are at a private high school doing workshops with High schoolers to who likely have domestic workers here. We are creating placemats for the children of domestic employers and ideas that people colored in the kids colored in it goes on to the refrigerator as a Kind of trickle up tip So this is what our audience engagement plan looks like and we've been crafting and honing and so forth so the thing that really blew us away through all of this was that a few weekends ago we went to The Queens Museum where we had an event and it was really successful your got a couple of hundred nanny vane grams creates mostly Domestic employers as well as the general public so culture going left leaning public and Then then that was on a Saturday and then the Sunday What happened was there was this antique auto show and so we backed up the nanny van there It is in the background and we backed it about 20 feet and then all of a sudden there was thousands people coming by to take all of Our resources and this was just so this is like we had not anticipate antique car fetishists as part of our demographic and so here is Dom Artali who runs the auto antique show in the Queens and it's this kind of roving thing and that really Exploded what we think of as the general public and so now as we're continuing to go across the country here We are at Grand Canyon we're just rethinking this idea of the general public and Opening our minds as to who who is interested in domestic workers rights and these new Ways to support domestic employers and workers And that's been the most interesting thing for me. Thank you